Dead wood is still recurring in spring, and people can be young again?
"Youth Pill" Yishenghao 21000, an emerging technology that claims to be able to "resist the traces of time", has recently gained continuous popularity on social platforms. It is reported that the product is developed by the Hong Kong company Timeshop, a bottle of 689 yuan, although it can almost top the food expenses of ordinary people for half a month, it is still hot on the domestic Jingdong platform, and continues to top the sales list of related categories, becoming a rising star in the track.
It is understood that there is no shortage of customers from Beijing, Guangzhou and other places to order dozens of bottles at one time, when asked why they pay quickly, their domineering response: "Isn't it okay to invest in the body?" This little money is not worth a bag for my wife. ”
01, where is the "Youth Pill" sacred?
According to the data, the "Yishenghao 21000" type of technology was originally developed by Harvard. In 2013, in the Paul Glenn Laboratory in Boston, the team of D**id Sinclair, a professor of molecular genetics at Harvard University, found that for 7 consecutive days of supplementing old mice with coenzyme I (the main ingredient of Yishenghao 21000, which promotes the body to produce energy and metabolic molecules), their hair status, muscle strength and other physiological indicators gradually tilted towards a younger state, which is almost the same as that of 6-month-old young and middle-aged mice.
Only through a single substance, the life cycle of life can be broken, which greatly subverts the previous cognition of the academic community, and there was an uproar for a while. With the publication of more than 100 articles in authoritative journals such as Nature and Cell, similar results have been obtained, and the field of aging and decay, known as the "backwater", has once again returned to the academic focus of life sciences.
Since then, Keio University and the University of Washington have carried out clinical and safety verification in middle-aged and elderly groups, and NASA has also included it in the astronauts' injury and function recovery plan after space travel.
In the end, what made it famous in our country was that the former richest man on Hong Kong Island crossed the ocean to try it out in person, and after lamenting that "the cells are young, everyone is born later", he injected tens of millions of dollars into it to introduce it into his Qu family; A number of celebrities at home and abroad, such as Real Estate Wang and Kardashian, have also disclosed that they have tried such aging reversal technologies.
In 2020, with the efforts of the scientific research team of Timeshop, a Hong Kong biotechnology company, the relevant preparation process - directional enzyme catalysis technology was overcome, and so far Yishenghao 21000 products have been overcomeRaw materials are more than 95% higher than those of imported productsAnd landed a three-digit finished anti-aging agent on JD.com, and the domestic technology completely reversed the previous situation of "exclusive to the rich" of the life achievement.
Adult consumption comes from middle-aged men
According to the 2021-2022 Men's Health Big Data Survey" report, poor physical strength and poor energy are the three major problems faced by men today.
Driven by health consciousness and the rise of men's spending power, such technologies have entered the field of vision of a wider range of people. This also explains the transaction crowd of Yishenghao 21000 anti-aging agent in the portrait of Jingdong Shangzhi.
"60% of the transactions are contributed by men aged 35-60, and most of their occupations are concentrated in listed executives, investors, finance, and IT practitioners." The back-end customer service said.
In Eastern culture, middle-aged men are the pillars of the family, supported by their parents and responsible for their wives and children. Under multiple pressures, the deterioration of the body has made it even worse, and "words of suffering" have become the voice of many people.
I used to be able to write stories until midnight, but now it's hard to sit for a long time. Mr. Zeng, a financial analyst, said, "Before the age of 35, I exchanged my life for money, but now I can only exchange money for my life." When he happened to talk to his peers about the latest anti-aging technology during the dinner, he learned that everyone around him was using Yishenghao 21,000 anti-aging products.
Everyone will exchange the latest achievements and upgrades, and they also like to share with each other during the New Year's Festival. Looking at the comment area of JD.com, there is no shortage of feedback such as "I am not so tired after a day at work" and "I can run 5 kilometers more when I go home", which confirms what Mr. Zeng said.
When talking about why he and those around him are obsessed with such anti-aging technology, Mr. Zeng bluntly said: "We may not wait for scientists to completely solve the mystery of immortality, but as long as there is a new technology, we don't mind trying." Just as Li's "stock god" once said that he was willing to exchange 10 billion for eternal youth, this may represent the common aspiration of many high-net-worth individuals.
03, the business of "selling time" is popular
Andrew Scott, professor of economics at London Business School, said in his article "Targeting the Economic Value of Ageing": "Delaying aging and extending life expectancy by one year can bring economic benefits of $38 trillion, compared to $36.7 billion for 10 years." ”
With the acceleration of the aging trend and the advent of the "silver tsunami", the market size represented by the "Yishenghao 21000" anti-aging products has recently exceeded 27 billion yuan.
We will continue to follow the pace of today's aging scientific research, do a good job in product iteration, and strive to make the latest anti-aging technology available to the people. The person in charge of scientific research in Hong Kong said, "It is also to contribute to the healthy aging of all mankind." ”