The wide slopes cascade down from the top of the mountain, and the tourists can ride or jump into ......the air on the pedals, which is very eye-catchingThe vehicle drove into Chongli District, Zhangjiakou City, Hebei Province, the mountains are continuous, winding and undulating, and the scenic roads are like weaving, and tourists wearing professional ski clothes can be seen everywhere.
Mountains and mountains, continuous, ditches and ditches, difficult to count. This isolated city, once hidden in a ravine, is struggling to run out of the post-Olympic economic "acceleration" by taking the express train of ice and snow resources and Winter Olympics benefits.
The scale is large, there are many slides, and the traffic is also convenient, so my friends and I often come here. Taking the Beijing-Zhangjiakou high-speed railway and then delivered by a free shuttle bus to the ski resort, Mr. Li, a ski enthusiast from Beijing, has "unlocked" five local ski resorts. At the beginning of this year, the Beijing-Zhangjiakou Skatecard was unveiled, realizing the first cross-regional ski resort joint skiing in China, and tourists can ski 11 ski resorts in Beijing and Zhangjiakou with only one snow ticket. "70% of the customers of our ski resort come from the Beijing-Tianjin-Hebei region. Zou Zhongqiao, deputy general manager of Zhangjiakou Fulong Cultural Tourism, introduced.
There is also no shortage of skiers from the south on the slopes. Tan Yue, a native of Shanghai, has been in Chongli for a week, and as a senior road player, she attaches more importance to the high-quality ski trails of the Winter Olympics standards here: "Chongli is located in the world's top ski belt, with suitable temperatures, rich and soft snow, and all kinds of supporting facilities. It is understood that since the start of the 2023 snow season, as of February 1, 2024, the seven major ski resorts in Chongli District have received more than 2.74 million tourists and more than 1.07 million skiers. During the Spring Festival this year, the ski resorts in the region received more than 70,000 tourists per day, and the total number of visitors increased by 23% year-on-year.
Ice and snow sports are out of the circle, and teenagers are galloping on the snow at Chongli Taiwu Ski Resort to experience the fun of ice and snow.Relying on the Winter Olympics brand and the drainage effect of the Beijing-Zhangjiakou sports and cultural tourism belt, Chongli continues to innovate the ice and snow economic consumption scene, and creates and improves the "sports + culture + consumption" chain. When the reporter came to Genting Ski Resort, a national junior ski series had just ended, and many children in the rest area were wearing number bibs. With the preparation of the event as the traction, we will promote cultural empowerment and improve quality, and release the efficiency of consumption. Major ski resorts have also launched talk shows, puppet shows, ** dramas and other linkage cultural products to enrich the consumption experience of tourists. "'Nothing to disturb, respond to requests' is the service concept advocated by the whole district. The relevant comrades of the Chongli District Commission for Discipline Inspection and Supervision introduced, "In the special action to escort the business environment, we supervise and promote the relevant departments to extend the service tentacles, expand the service width, and improve the service quality, so that enterprises can attract, retain and develop." ”
Promote the ice and snow economy to leap to high-quality development, and do enough "ice and snow +" efforts, the ice and snow dividend of the small town is emerging, and the local people are reaping a real sense of happiness. In the comprehensive hall of the ski resort, the reporter noticed that a "Chongli Haoli" direct store attracted many tourists to shop and check in. Nasturtium, Chongli broad beans, Chongli mushrooms, Huailai wine, Huai'an bacon, ......All kinds of special agricultural and sideline products in Chongli and other counties and districts of Zhangjiakou are dazzling. As a regional public brand, "Chongli Good Gifts" is authorized by the District Agricultural Company to realize the standardized management of special agricultural products. At the same time, the company has also developed and built a local Golden Lotus Industrial Poverty Alleviation Base through land transfer, which has driven the employment and income of surrounding farmers. Today, the "Chongli Good Gifts" store has settled in the major ski resorts in the district, and the average daily turnover of each store can reach more than 3,000 yuan, writing a new article on the integration of local agriculture and tourism. Sister Fan, a native of Chongli, just returned to her hometown three months ago to work, and when she talked about her current income, she smiled shyly: "The salary is much more than what I earn outside, and I can go home every day now, and the family can take care of the old and the young." ”
With the gradual prominence of the long-chain benefits of the ice and snow economy, more and more Chongli people, like Sister Fan, have achieved employment at their doorstep. After graduating from Hebei Institute of Physical Education, 23-year-old Li Zhicheng came to Fulong Ski Resort as a ski instructor, and during his three years of work, he got the benefits of teaching and learning, and he won the ranking in domestic competitions of all sizes, and his rank was promoted from ordinary coach to ski trainer. Yang Dongshuai, who is engaged in ski slope safety and rescue work, has to inspect and maintain the 37 ski slopes of the ski resort with his team members every day, "After the Winter Olympics, the number of tourists in the ski resort has increased, and our responsibility for safety maintenance has become heavier, and our income has generally increased a lot." From the repair of heavy equipment such as ropeways to the waxing and maintenance of tourists' snowboards, there are local Chongli employees in every position that supports the operation of the ski resort.
Outside the ski resort, new business formats such as accommodation and catering, entertainment and leisure, vacation and health preservation continue to be derived, so that more local people can hold the "snow rice bowl" and eat the "tourist meal". Walking on the streets of Chongli, the white and crystal snowflake lights set off a unique New Year's flavor. In the restaurants along the street, Chongli fried cakes, noodles and scorpion hot pot ......The heat of the food and the buzzing voices of the people mingle together. For Chongli people, what can dispel the cold more than these high-calorie foods is the steaming life at the moment.
Ice and snow are also mountains of gold and silver." This winter, from the vast north to the Saiwai Dam, from the mountains and seas to the southern coast, the national ice and snow tourism fever continues, and the cold resources continue to release the heat effect. During the visit to Chongli, the reporter felt the deepest confidence in the development of the ice and snow economy. This confidence is the pride that the Winter Olympics and other large-scale events have been hosted one after another, bringing to the residents of the small town; It is the continuous increase in passenger flow in the ski season, which gives the pioneering momentum of the ski resort operation; It is a new driving force for economic growth to broaden horizons, increase opportunities, and bulge pockets. These are born from ice and snow, and bring hope for a bright future.
Confidence has been racing, and forward, it is already full of mountains and rivers.
This article was published in the 04th issue of China Discipline Inspection and Supervision magazine in 2024, author: Ren Bowen).