With the arrival of the new year, Honda Motor America's sales results in January 2024 showed a mixed situation. Although the overall sales volume increased by 10 percent year-on-year3%, reaching 93,210 units, but compared to December 2023, sales decreased by 157%, showing the uncertainty of the market.
According to CNMO, Honda's truck sales became a highlight of the month, with a healthy year-on-year increase of 163%, which contributed significantly to the overall sales growth. On the other hand, auto sales remained relatively stable, with a modest year-on-year growth rate. At the brand level, sales of the Honda brand itself increased by 12 percent year-on-year7%, with a 19% surge in truck sales4%, sedan sales increased by 15%。This growth trend reflects Honda's strong performance in the truck market, while also showing the stability of the sedan market.
However, Honda's luxury car brand, Acura, suffered a setback this month, with sales down 9% year-on-year. This decline was mainly due to a 13 percent drop in car sales7%, while truck sales also fell by 66%。Acura brands need to strengthen their marketing strategies in the new year to cope with competitive pressures. Despite some challenges, some of Honda's models still shine. Sales of the popular CR-V soared 31% year-over-year6%, HR-V followed with a 49% year-on-year surge. Pilot also comes in at 10A year-on-year increase of 6% joined the celebrations. The strong performance of these models has provided strong support for Honda's overall sales growth.
In addition, the total sales of the Accord and Civic also broke through 280,000 units marked, of which the Civic took 23A year-on-year increase of 6% led the way. The continued hot sales of these two models in the market show Honda's competitiveness in the sedan market.
It is worth mentioning that Honda has also accelerated the pace of electrification. In January, Honda set a new record for electric vehicle sales, reaching 17,004 units.
Overall, Honda Motor America's January 2024 sales performance was mixed, but it still showed some market resilience and competitiveness.