Qingdao ** News Guanhai News, February 5 It is another year to welcome spring. In the first offline visit and condolence activity of the 2024 "Love Companionship, Warm Home" 2024 I Accompany the Empty Nest Elderly to Celebrate the New Year Theme Series launched on February 3, Haier Smart Home will continue to devote itself to it, give full play to the characteristics of a technology enterprise, and bring the elderly more "science and technology" companionship.
Haier Smart Home and its health care industry have sent heart-warming materials such as oximeters, blood pressure monitors, and shoulder and neck massagers to some empty nesters, sending warmth to the elderly in their own way and helping them have a safe and comfortable New Year.
This is one of the many lenses in which Haier Smart Home deeply practices the ESG concept. Serving as an ESG leader is the embodiment of Haier Smart Home's high sense of responsibility as a leading enterprise.
At the 2023 Haier Group's Work Summary and Commendation Conference and the Fifth Meeting of the 8th Workers' Congress, Zhou Yunjie, Chairman of the Board of Directors and CEO of Haier Group, said that in the new year, Haier will practice the concept of ESG and achieve more responsible development.
As a responsible enterprise, Haier will integrate the concept of ESG development into the whole industry and all links of the enterprise, form an ESG management structure, explore a green, low-carbon and circular economy, continue to pay attention to social development, and strive to create greater value that supports sustainable development.
Management structure pilot
For Haier Smart Home, ESG is not only a widely recognized sustainable development concept, but also an indispensable soft power for the future development of the company.
On January 31, Eastern time, Fortune magazine announced the list of "World's Most Admired Companies" in 2023, and Haier Smart Home has been on the list for 6 consecutive years, which is also the only Chinese company on the list in the field of home appliances. Unlike the Fortune Global 500, which mainly evaluates the market indicators of companies, the selection of "World's Most Admired Companies" focuses more on the overall strength of companies, and ESG practices are also one of the key indicators.
As one of the companies with the widest coverage of ESG practices in the industry, Haier Smart Home has already raised ESG to a strategic level. "As the first company to be listed in Shanghai, Hong Kong and Frankfurt, Haier Smart Home has been exposed to the concept of ESG in the capital market at an early stage, and some large international investment institutions attach great importance to corporate ESG. Huang Xiaowu, Vice President, General Manager of Capital Markets, and Director of ESG Global Executive Office of Haier Smart Home, said.
As a pioneer in the practice of ESG concepts in the domestic industry, Haier Smart Home has released its first ESG report since more than ten years ago, and has included ESG as a strategic topic to achieve a leap from "creating business value" to "creating social value".
Starting from the top-level design to improve the quality of management, Haier Smart Home has set up an ESG committee, which discusses ESG topics every year and reports directly to the board of directors, with investment directions covering a total of 24 topics at multiple levels such as diversity, community engagement, business ethics and sustainable products.
In line with international standards to promote internal improvement, Haier Smart Home has established a top-down ESG governance structure, which provides an organizational guarantee for the implementation of ESG. In 2022, Haier Smart Home continued to reshuffle its board of directors, increasing the proportion of female directors to 223%, which is higher than the industry average according to the Stock Exchange; The proportion of independent directors increased to 444%, further enhancing the diversity and independence of the board.
From concept leadership to organizational structure, from top-level design to implementation, Haier Smart Home has formed a mature promotion system in the field of ESG.
Zero-carbon exploration pilot
Every year, 2 million waste household appliances can be dismantled, and 30,000 tons of recycled materials can be recycled......This is the industry's first recycling interconnection factory integrating remodeling, dismantling, regeneration and remanufacturing in Laixi, Qingdao, which provides a new path for the industry to explore recycling development.
The factory was officially put into operation in September 2022, and through intelligence, low-carbon, automation, and innovative green and low-carbon technologies for the dismantling and recycling of waste household appliances, the annual carbon emission reduction can reach 170,000 tons. Based on the fact that a tree can absorb and store between 4 and 18 kilograms of carbon dioxide per year, the plant reduces carbon emissions by planting 1.55 million trees in a year.
Exploring green and low-carbon solutions, Haier Smart Home's leading practice does not only occur in the home appliance sector. As the business card of Made in China, Haier Smart Home has formed a "6-green strategy" of green design, green manufacturing, green marketing, green **, green disposal, and green procurement, focusing on carbon reduction throughout the life cycle of products.
To develop green products equipped with green technology, Haier Smart Home is the world's first refrigerator product equipped with FD-PLUS inverter technology, which is 15% more energy-efficient than traditional refrigerators; The washing machine with the new essence washing function saves 38% of water consumption compared with the traditional drum washing machine; The water heater applies the first-of-its-kind environmental factor inverter control strategy, which can improve energy efficiency by 155%。
With digitalization to empower carbon reduction in the key field of manufacturing, Haier Smart Home has 9 companies, and is the enterprise with the largest number of "lighthouse factories" in the industry. Taking the "sustainable lighthouse factory" Haier Tianjin Washing Machine Connected Factory as an example, Haier Smart Home used big data and artificial intelligence technology to create an equipment power load model and deploy a production scheduler designed to optimize energy consumption, reducing energy consumption by 35% and greenhouse gas emissions by 36%.
Exporting smart solutions to the field of green buildings, Haier Smart Buildings has also created a set of green and low-carbon smart building power systems, achieving "zero carbon" and "negative carbon" practices in energy management, and further promoting the development of green economic value.
Social value pilot
Implementing the ESG concept, taking into account the internal governance of the enterprise and paying attention to social development, so as to realize the greater value of the enterprise, Haier Smart Home is also continuing to explore.
Concerned about social development, Haier Smart Home has assisted the construction of 385 Hope Primary Schools and 1 Hope Middle School in China, which is the enterprise with the largest number of primary schools in the Youth League's Hope Project. Overseas, Haier Smart Home has also made long-term donations to local public welfare organizations and charities in the United Kingdom, Italy, Thailand, Pakistan and other countries, which has been widely recognized by the local society.
Focusing on talent introduction and education, Haier Smart Home continues to strengthen the construction of employer brand and enhance its ability to attract, cultivate and retain talents. As a result, Haier Smart Home has also been listed on the 2023 UK Best Employers list, becoming the only Chinese home appliance company on the list, and GE Appliances has been certified as a Best Workplace in the United States for two consecutive years.
With the joint efforts of its global talents, Haier Smart Home has entered a harvest period in many forward-looking layout fields such as global brand creation, high-end, and intelligence. The upbeat market data is the best witness. In China, the high-end brand Casarte has been laid out ahead of schedule, achieving a 10-fold growth in 6 years, and its share continues to increase on the basis of absolute first; In the U.S., GE Appliances continued to transform into a high-end company, becoming the No. 1 major appliance company in the U.S. for two consecutive years. In Europe, Haier Smart Home has had the fastest market growth rate for 8 consecutive years, and its market share growth rate has continued to rank first. In Oceania, Haier Smart Home outperformed the industry, and Fisher & Paykel ranked first in the New Zealand white goods market; In Japan, the dual brands of Haier and AQUA have achieved the top 1 share of white goods.
Haier Smart Home's solid leading practices in the field of ESG have also been unanimously recognized by the international level. Haier Smart Home is not only a home appliance company with the highest MSCI ESG rating, but also the only home appliance company in China to be selected into the British "Earth Charter". In 2023, Haier Smart Home will once again appear on the Fortune 2023 China ESG Influence List, ranking first in the industry. (Qingdao** Guanhai News reporter Yang Guang).
Editor in charge: Yue Wenyan.