**: Sina Digital.
On January 9, XGIMI held a 10th anniversary new product launch conference.
As a leading enterprise in the projection industry,In the past 10 years,XGIMI has brought a lot of surprises to users and the home projection industry:Launched home intelligent projection products that subvert the traditional projection form、Continue to explore the intelligent function of liberating users' hands、Break the monopoly of traditional projection brands and continue to rank first in the domestic projection market; Take the lead in formulating brightness standards for the projection industry and combat industry chaos; Innovatively launched home projection mixing technology, providing new ideas and ...... for the development of industry technology
Of course, in the past 10 years, XGIMI and its peers have also had technical battles and product concept competitions.
Now on the occasion of the company's 10th anniversary, according to Lotu Technology (runto) data, in the first three quarters of 2023, XGIMI ranked second in terms of shipments in the global projector market, and opened a big gap with the brand after the third place. The achievements made in the global market are the best feedback from users and the market to XGIMI's adherence to long-termism and user value orientation in the past 10 years.
In the first three quarters of 2023, the global projector market share of brand shipments But these don't seem to be enough. At XGIMI's 10th anniversary new product launch conference, the company has saved up another wave of big moves and officially released a dual light 2The RS 10 Ultra, the flagship of the 0 eye protection tri-color laser, is a projection product that uses a tri-color laser as a light source.
XGIMI RS 10 Ultra From the original "laser + LED" light mixing technology to today's eye-protecting three-color laser, does XGIMI still stick to its original intention? If you pay attention to XGIMI, you will find that the three-color laser technology it uses is not the same as the common ones on the market, and the key to this is the word "eye protection".
The health problems that have plagued ordinary three-color lasers for many years have finally been solved
XGIMI RS 10 Ultra essentially continues the hybrid light source technology route of XGIMI's "wide spectrum + narrow spectrum". According to XGIMI's introduction, dual light 20 eye protection three-color laser technology is based on the narrow spectrum of the original ordinary three-color laser, and integrates a wide spectrum light source, and then forms a continuous spectrum like the natural spectrum.
If the light source only has a narrow spectrum, it will inevitably cause problems such as speckle and color edge ghosting, which will lead to long-term discomfort and affect the user's eye health. When combined with a broad spectrum, the light source can form a continuous spectrum like natural light. And it is this continuous spectrum that can reduce the irritation of the human eye and achieve the effect of eye protection.
XGIMI dual light 20 eye protection three-color laser optomechanical diagram From the technical principle, XGIMI has not deviated from the original technical route, and is still deeply engaged in hybrid light source technology, but from LED light source to main hybrid laser, upgraded to laser hybrid laser excited fluorescence. Logically speaking, they are both a fusion of narrow and wide spectrum. Fundamentally speaking, XGIMI still has not forgotten its original intention and adheres to healthy eye care for users.
Looking back now, the controversy with peers at the beginning was not only a battle of light source technology, but also a battle of ideas. In XGIMI's view, health is the bottom line that every company should adhere to. In fact, in 2021, XGIMI developed a prototype of an ordinary three-color laser, but it has not been on the market for a long time, one of the most important reasons for this is that although the ordinary three-color laser light source has advantages in brightness and color, the problem of speckle and color edge ghosting cannot be **.
XGIMI dual light 20 eye protection three-color laser greatly eliminates the phenomenon of speckle and color edge ghosting Zhong Bo, chairman of XGIMI Technology, revealed in an exchange with Sina Technology that before finding a better solution to optimize the comfort of three-color laser viewing, even if there is some pressure and doubts in business, even in the face of investors' inquiries, XGIMI still does not want to compromise, and finally decided not to launch projection products of ordinary three-color laser, and continue to develop hybrid light source technology.
Health and eye care is the bottom line that XGIMI has always adhered to, and it has also allowed this company to embark on a completely different path of innovation. This way of thinking from the user's perspective may not make a company go fast, but it will definitely make it go further.
Solving problems depends on R&D investment
XGIMI RS 10 Ultra release,It means that XGIMI no longer has to make a trade-off between three-color laser and healthy eye protection,XGIMI has finally found the best answer,That is, dual light 2.0 eye protection three-color laser technology, so that users can enjoy the excellent picture quality brought by the three-color laser without worrying about eye health.
This set of technology took 2 years to develop, and more than 65 patents have been applied, of which 40 have been authorized. The company poured all its energy into the underlying light source technology and innovative research and development, with the mentality of "if you don't break through, you won't take it out", and finally came up with results on the 10th anniversary of its establishment.
So what's so difficult about this set of technologies? The first is the multiplexing of the three-color laser, if the laser multiplexing cannot be done, it is necessary to add other light sources to participate in the light mixing in addition to the three-color laser. While this will further increase brightness, it will also increase the cost and volume of the body, keeping most consumers out.
It is dominated by three-color laser, and only this light source is needed to complete the light mixing, which is also a unique technology on the market. The laser as the dominant light source also has more advantages in color gamut, color accuracy, contrast and other aspects.
The second is integration. After laser multiplexing produces fluorescence in a wide spectrum, how to fuse it with a narrow spectrum to produce a continuous spectrum is another difficult problem.
Thanks to the R&D investment in core components, as well as the ability to develop and produce optical machines and complete machines, finally today, 2 years later, XGIMI has overcome all these problems, and launched a new generation of flagship projection productsRS10 Ultra.
For the research of the underlying optical technology, especially the research of light mixing technology, XGIMI has a lot of experience. In 2014, XGIMI established an optical laboratory to study different light sources and projection technologies; In 2018, XGIMI built an optical base for the whole industry chain in Yibin, which will be officially put into operation in 2021; The company's R&D fee rate has also increased from 5% in 2020 to 12%. The continuous investment in underlying innovation has also made XGIMI the only company in the industry with the ability to design and manufacture both optical machinery and optical lenses.
And technically, dual light 10 super light mixing technology has brought new ideas to the industry's light source technology, and even triggered a battle for light source technology. Now it seems that light mixing technology has become a very important technical direction in the projection industry.
Today,XGIMI is once again at the forefront of projection light source technology,Not only self-developed optical architecture,Complete light mixing without increasing the light source,It also solves the disadvantages of three-color laser"Innate"Bring users an eye-friendly viewing experience。 At present, XGIMI RS 10 Ultra has not only passed the eye protection professional test of the National Ophthalmic Engineering Center, but also passed the visual comfort VICO test of the China Institute of Standardization, reaching the A+ level. In addition, the product has also obtained the Swiss SGS low speckle A+ certification and low color edge ghosting A+ certification.
Self-developed automatic gimbal to improve user experience
Interestingly, Dual Light 20 eye protection three-color laser technology is not all there is to XGIMI RS 10 Ultra. XGIMI also developed a fully automatic gimbal for new products from a practical point of view.
XGIMI automatic PTZ function A projector that can be used at start-up,It is the user's greatest expectation for this type of product。 And it is XGIMI that turns dreams into reality. The automatic gimbal can realize the functions of automatically finding the curtain, automatically finding the wall, etc., and then cooperate with Eagle Eye Computational Optics 50 technology, the user only needs to press the power button, adjust the angle, precise alignment, picture correction, it can be done automatically.
What's even more interesting is that it can also be combined with AI content based on the contour characteristics of objects on the wall. In this way, the imagination of the user is richer, and it can even be said to be ever-changing.
With the help of a fully automatic gimbal and Eagle Eye 50 ability,XGIMI RS 10 Ultra can turn every wall in the home into an exclusive screen,And it can quickly switch between different walls。 XGIMI calls this ability "automatic driving" of intelligent projection,It's also very appropriate。
From Made in China to Created in China
XGIMI is undoubtedly a Chinese company, but its business is not entirely focused on the Chinese market. According to XGIMI's financial report, in the first half of 2023, XGIMI's overseas main business income will be 3500 million yuan, a year-on-year increase of 3914%, accounting for more than 20% of overall revenue. XGIMI hopes to become an innovative brand respected by consumers in the global market in the future.
In fact, in the global projection market, Chinese projection brand shipments have accounted for more than 70%, and the Chinese projection market accounts for nearly 43% of the global projection market.
In Zhong Bo's view,China's projection market seems to be very broad,But in fact, it only accounts for 43% of the global market,There are still 57% of the world's market belongs to the wilderness,The use is still 5 years ago、7The product form of 7 years ago。 "In the global projection market, there is still a great opportunity to move from Made in China to Created in China. Zhong Bo said.
That's right, this does mean a huge business opportunity for Chinese companies. But not everyone can seize the business opportunity. In 2018, XGIMI released a three-in-one product of projection, speaker, and ceiling lamp in Japan: XGIMI magic lamp, which received a lot of praise in Japan.
This stems from XGIMI's discovery that Japanese families generally have a small residential space and often do not have a separate space for projection, while local consumers have a very high demand for bedroom entertainment and private entertainment. In addition, there is almost no uniform interface standard for the installation of ceiling lamps in Japanese homes. And these are perfect for the special shape of the XGIMI magic lamp.
XGIMI magic lamp has received a lot of praise in Japan Next, XGIMI will point the finger at the European and American markets. In Europe, XGIMI focuses on covering the German-speaking and French-speaking regions, and its sales in France increased by more than 100% year-on-year.
In XGIMI's view, the key to doing a good job in overseas markets still lies in the word "user". Xiao Shi, CEO of XGIMI Technology, mentioned in the introduction of the company's overseas progress that consumers in the European and American markets are not the same as the aesthetics of Chinese consumers, and European and American consumers pay more attention to color reproduction rather than rich colors that please the eyes. After gaining insight into this key information, XGIMI adjusted its products to better meet the needs of overseas consumers.
Write at the end:
Whether it is XGIMI's latest flagship smart projection RS 10 Ultra, or expanding its territory in overseas regions, it is not difficult to find that this company has always put "users" in the supreme position. As Zhong Bo said, even in the face of the market's best and investors' pressure, XGIMI's insight into user needs and healthy adherence cannot be shaken.
This is the biggest difference between XGIMI and other brands in terms of corporate culture and business philosophy. While seeing the huge advantages of the new technology, it can also find the problem from the user's point of view, and then press the pause button, and then solve the problem through the painstaking technology. XGIMI's operating logic and years of long-term persistence have finally allowed it to gain market and reputation. This is perhaps one of the most important reasons why users love XGIMI projectors.