Last night (the evening of February 3).
Astronauts stationed on China's space station
Holding the "Happy New Year" auspicious dragon
Send the New Year of the Dragon blessings from the "Heavenly Palace".
The "auspicious dragon" in the hands of this astronaut
The air is majestic and vibrant.
It is the mascot of the 2024 "Happy New Year".
It is exclusively produced by the trendy toy enterprise in Chashan, Dongguan
The first Dongguan toy in space!
Dongguan tide play with strength "to the sky"!
On the evening of 3 February, the 2024 "Happy New Year" Launching Ceremony and "Happy Chinese New Year, Full of Spring"** will be held at the square in front of the Ruins of St. Paul's in Macao.
Before the launching ceremony, the astronauts stationed at the Chinese space station held the auspicious dragon of the "Happy New Year" and sent the New Year blessings from the "Heavenly Palace" to the audience and Chinese people around the world in the first way.
At the launching ceremony of Macao's "Happy New Year", astronauts held "auspicious dragons" to send Spring Festival blessings (Source: Macao SAR release).
The "auspicious dragon" in the hands of the astronauts is the first Dongguan toy in space, which is manufactured by Dongguan Haoqile Cultural Industry, a local enterprise in Dongguan Chashan.
The "auspicious dragon" made in Chashan, Dongguan (source: Chashan Rong Media).
"Auspicious Dragon" is the mascot of the 2024 "Happy New Year" designed and developed by the Ministry of Culture and Tourism of China, and in the second half of 2023, with rich experience and strong manufacturing strength, Haoqile once again received an order from the Ministry of Culture and TourismResponsible for the exclusive production of the 2024 "Happy New Year" mascot "Auspicious Dragon".。In 2023, the "Happy New Year" Year of the Rabbit mascot will also be made by Haoqile.
At present, the "auspicious dragon" made in Dongguan has been sent to more than 100 countries and regions around the world, and will be widely used in the "Happy New Year" brand activities to convey a festive and peaceful atmosphere to the global audience.
"Auspicious Dragon" made its global debut
Dongguan received another order for mascots
On October 7 last year, China's Ministry of Culture and Tourism released the 2024 "Happy New Year" mascot - "Auspicious Dragon" in Beijing.
The mascot of the 2024 "Happy New Year" - "Auspicious Dragon" (Source: Xinhua News Agency).
"Auspicious Dragon" takes red and yellow as the main colors, on the basis of the typical artistic modeling characteristics of the Chinese dragon, creatively integrates elements such as ingots, auspicious cloud patterns, and Peking Opera masks into the design of facial features, expressions, and movements, expressing the beautiful expectations and pursuit of Chinese culture for peace and joy and auspiciousness, and organically integrating the sacred solemnity of the dragon with the amiable and lovely mascot, highlighting the festive atmosphere of the Spring Festival.
The "auspicious dragon" made in Chashan, Dongguan (source: Chashan Rong Media).
As early as August 3 last year, Haoqile has officially received the design draftIt took only 14 days to complete the proofing of the pure plush "auspicious dragon".。After the sample was affirmed by the Ministry of Culture and Tourism and the designers of the ** Academy of Fine Arts, Haoqile was faced with the problem of not being able to achieve mass production.
The "auspicious dragon" made in Chashan, Dongguan (source: Chashan Rong Media).
Li Lin, general manager of the company, said, "After the pure plush 'auspicious dragon' was proofed, we found that there were nearly 100 pieces of parts for the faucet alone, and a skilled worker may not be able to make one in a day, so we proposed."The most common concept of trendy toys is 'PVC + plush', and the final 'auspicious dragon' faucet is more realistic, and it has also been praised by the Ministry of Culture and Tourism and the designers of the **Academy of Fine Arts
Enterprises rush to order production (Source: Chashan Financial Media).
Last year, we converted some classic IPs into 'trendy toys' and achieved good sales results. In the future, we will continue to 'take a two-pronged approach', while 'borrowing a boat to go to sea', while increasing efforts to develop our own IP, polish the company's brand, deeply cultivate the domestic market, and develop and grow in the direction of trendy toys and national tides." ”
Dongguan tide toys to the world
Convey the beautiful friendship of China
Today, the "auspicious dragon" made in Dongguan has delivered New Year blessings from China to many countries.
On January 16, Consul General Huang Ping and his wife held a reception at the Consulate General of the 2024 "Happy New Year" in the East of the United States, and more than 200 guests from all walks of life such as culture, sports, tourism, overseas Chinese studies, ** and cultural sponsorship gathered together to kick off the celebration of the Year of the Dragon. Placed at the scene of the ceremonyThe 2024 "Happy New Year" zodiac mascot "Auspicious Dragon" has become a "group pet"., the guests took photos with it.
"Auspicious Dragon" was unveiled at the launching ceremony of the 2024 "Happy New Year" in the eastern United States (Source: Consulate General of the People's Republic of China in New York).
On January 18, at the launching ceremony of the 2024 "Happy New Year, Dragon Hong Kong and Macao" Culture and Tourism Promotion Month held in Hong Kong"Auspicious Dragon" was released for the first time in Hong Kong and Macau
January 30thThe UK's "Happy New Year" series of activitiesThe launching ceremony was held at the Cultural Section of the Chinese Embassy in the UK. The event is centered in London and covers Birmingham, Bristol, Edinburgh, Manchester and other places, allowing overseas Chinese and local people to experience the charm of Chinese culture and celebrate the Spring Festival together.
"Auspicious Dragon" appeared at the "Happy New Year" event in the UK (Source: CCTV News).
On January 31, Chinese Ambassador to Mexico Zhang Run went to the Mexican government to pay a visit to López**. Ambassador Zhang presented the 2024 "Happy New Year" mascot - auspicious dragon ornament with strong Chinese traditional cultural characteristics to López**He also wished Mexico a prosperous harvest in the new year, and wished China-Mexico relations to a new level.
The ambassador to Mexico presented an "auspicious dragon" to Mexico (Source: Latin America and the Caribbean Division's official Weibo @Focus on Latin America).
On February 2, Chinese Ambassador to Thailand Han Zhiqiang, Minister of Tourism and Sports of Thailand Sudawan, and Minister of Culture Sensa came to the Phamphong LRT station in the center of Bangkok to greet the employees of the rail transit company and lucky passengersSend out the "Happy New Year" auspicious dragon, Best wishes for the New Year.
Above: The Chinese ambassador to Thailand sends blessings on the eve of the Spring Festival (Source: China News Service Photo courtesy of the Chinese Embassy).
Below: Lucky passengers in Thailand were presented with "auspicious dragons" (Source: Thai media on Thailand).
"Auspicious Dragon" also entered the "Happy New Year" activity in Serbia, the "Happy New Year into Shikoku" activity in Japan, and the International Jazz Festival in Cuba.
"Auspicious Dragon" appeared at the 39th Cuban International Jazz Festival** (Source: ** Courtesy of Shanghai Chinese Orchestra).
Ascend into space and go out into the world.
The production behind the "auspicious dragon".
It is the hard power of Dongguan tide play.
Dongguan was awarded the title of "China's Trendy Toy Capital" last year
It has more than 4,000 toy manufacturers.
Nearly 1,500 upstream and downstream supporting enterprises.
It is the largest toy export base in the country.
Global Anime Derivatives 1 4 are made in Dongguan.
Nearly 85% of China's trendy toys are produced in Dongguan.
"Auspicious Dragon" conveys the fiery and warm blessings of China
It also conveys the confidence and strength from Dongguan manufacturing
Friends who like "auspicious dragons".
Pet fan Aguan is here again!
Write your Year of the Dragon wishes in the comments section.
Draw 10 lucky friends to get one each!
The message statistics time is as of 14:00 on February 5
The more likes, the greater the chances! ）
*: Dongguan Release, Dongguan Chashan Release, Xinhua News Agency, **CCTV Literature and Art, Macao SAR Release, Consulate General of the People's Republic of China in New York, Focus on Latin America, etc.
Editors: Zhong Xinling, Chen Canrong.
Proofreader: Li Xiuying.