The mall is the stage, it's just a story.
On August 30, 2010, Huang Guangyu, the owner of Gome Electrical Appliances, who had won the richest man in China three times, was convicted by the court of illegal business operation, insider trading, and bribery, and was sentenced to 14 years in prison, fined 600 million yuan, and confiscated 200 million yuan of personal property.
Huang Guangyu's wife, Du Juan, was sentenced to 3 years and 6 months in prison and fined 200 million yuan, and the couple were fined a total of 1 billion yuan.
In 1987, Huang Guangyu, a Chaoshan native, founded Gome Electrical Appliance Store in Beijing, and gradually developed and expanded Gome Electrical Appliance with small profits and quick turnover.
In 2004, Gome Electric was listed on the backdoor, and Huang Guangyu's entrepreneurial road was a great success. In 2004, he won the Hurun Report as the richest man in mainland China three times, and his scenery is infinite.
On November 17, 2008, Huang Guangyu was detained in Beijing. He was sentenced to prison in 2010 but retained control of the business.
Du Juan came out first, worked hard to maintain Gome's operation, and defended the country for Huang Guangyu. However, in the past ten years, e-commerce has developed rapidly, especially when Beijing D has joined the competition, and the market pattern has been turned upside down.
On June 24, 2020, the Beijing No. 1 Intermediate People's Court ruled that Huang Guangyu should be released on parole in accordance with the law. Huang Guangyu, once China's richest man, business legend, and 11 years in prison, finally regained his freedom. On the day of his release from prison, Gome's stock price was 69%, and Huang Guangyu proposed at the shareholders' meeting the next day that "it will take 18 months for Gome to restore its original market position", which greatly boosted morale. In the following two months, Gome's stock price soared by more than 180%.
Huang Guangyu first renamed the GOME shopping app "True Happiness", focusing on online shopping, with the goal of winning 100 million active users in the shortest possible time.
Subsequently, Huang Guangyu acquired the home improvement platform and changed its name to "Dress Home", with the goal of achieving a turnover of 500 billion within 3 years. At that time, the market value of Gome's retail market once rushed to 120 billion.
Unfortunately, the reality is that Huang Guangyu's series of adjustments have greatly hurt the country's dollar, with stores shrinking, revenue plummeting, and people's hearts fluctuating.
By the end of 2023, Gome Electric has successively exposed unfavorable information about the bankruptcy of the arrears of ** merchants, the arrears of employees' wages, and the secret cashing out of Huang Guangyu and his wife.
Tianyan check shows that there are many pieces of information on the person subject to execution in Gome Electric, as well as a number of information on consumption restriction orders, dishonest judgment debtors and final cases.
At present, it seems that the ambitious Huang Guangyu has not achieved a turnaround.
As the saying goes, it is difficult to start a business, and it is even more difficult to keep a business, and it is difficult for Gome to revive its strength.