Golden gears, sparkling ice crystals, high-tech robotic arms, and red handkerchiefs ...... for twoEvery picture of the Shenyang branch of the CCTV Spring Festival Gala made the audience feel the creative collision of Northeast opera and contemporary fashion, and in the face of such a creative stage, the audience gave a big thumbs up to the Shenyang branch! Why did CCTV Spring Festival Gala choose Shenyang as the branch venue? Why did you move the stage into the Industrial Museum of China? Why is there a combination of a robotic arm and a two-person red handkerchief on the stage? The reporter interviewed the director team of the Shenyang branch of the CCTV Spring Festival Gala with these questions, and the three directors told the reporter in detail the reasons.
Let everyone see the new era of modern industry and modern Shenyang.
Lv Yuan, chief director of the Shenyang branch, said: "This year's CCTV Spring Festival Gala adheres to the general goal of 'joyful, auspicious and jubilant', practices the creative orientation of 'people-centered' in an all-round way, and actively creates a strong atmosphere of celebration with a variety of program types and energetic and steaming content. Therefore, we adopt the '1+4' model, which is composed of one main venue and four sub-venues, and strives to make the sub-venue programs and the main venue seamless and harmonious through overall design, artistic expression and refined presentation, showing the rich folk culture of all parts of the country and highlighting the colorful new atmosphere of the new era. As a national historical and cultural city, Shenyang has 'heroic spirit', 'new quality productivity', 'rich and beautiful cultural charm' and 'open international style', and has ranked among the top 20 cities in terms of talent inflow for two consecutive years, ranking first in Northeast China. Through comprehensive consideration, coupled with the warm invitation of the people of Shenyang, we chose Shenyang as one of the four sub-venues. ”
As a senior director, Lu Yuan has participated in the directing work of the CCTV Spring Festival Gala venue many times, and she bluntly said that she faced a lot of challenges at the Shenyang branch venue this time. "We had visited a number of places in Shenyang before we chose the Industrial Museum of China. As the industrial base of the Republic, Shenyang has a solid industrial foundation, and more than 400 'new China's industrial first' were born here, and the Industrial Museum of China is an important epitome and witness of the industrial construction of New China. Therefore, we chose the Industrial Museum of China, which is also the first time that the CCTV Spring Festival Gala branch venue has entered the 'big workshop', with the 'big workshop' as the main stage. We want to be in an industrial museum with a sense of history, so that everyone can see the new era of modern industry and modern Shenyang. When art and technology collide together, it will definitely bring a new and vigorous feeling to the audience. Lu Yuan said.
The creative collision of Northeast Quyi and high-tech robots.
Previously, the outside world paid great attention to the shape of the stage of the Shenyang branch venue. Executive director Yang Songte said: "Our overall concept is to take the city as the stage, the people as the protagonist, and the first as the main line, through creative and novel choreography, to show Shenyang's rich history, long culture, as well as Shenyang's 'human touch, fireworks, Shenyang rhyme, fashion style, international style'." ”
Yang Songte is also a native of Shenyang. He said: "I am very happy to return to my hometown this time, and I also feel that I have a great responsibility to promote my hometown better." The theme of the Shenyang branch venue is 'Warm Sunshine in Winter', and in terms of specific implementation, we have adopted the '1+N' model, which is a main stage and multiple locations to fully demonstrate the charm of Shenyang. As the main stage, the Industrial Museum of China itself is very charming, and here we arrange the robot elements representing the high-tech industry to move the SIASUN robot to the stage. We also invited a large number of actors from the Northeast such as Lang Lang, Dong Baobao, Qin Lan, Zhang Tianai, etc., who have a natural love for the Northeast. In addition, our location shooting was also very successful, and the people of Shenyang became the protagonists of our shooting, and we wanted to let the people of Shenyang also melt into the Spring Festival Gala. In short, Shenyang Spring Festival Gala, we want all the audience to remember the bearing and feelings of the old Shenyang, and also let everyone see the confidence and cuteness of the new Shenyang. ”
Virtual technology makes the stage a "transformer".
The audience saw on TV that the stage of the Shenyang branch was a tall and large square, but in fact, because of the venue, the stage of the Shenyang branch was rectangular. Why did the rectangle turn into a square, could it be that this stage is a "transformer"?
Visual director Yan Haozhong explained: "The main stage of the Shenyang branch venue is full of high-tech. On the stage, we have a large screen presentation, and we have combined the characteristics of Shenyang to install a large screen on the robotic arm of SIASUN Robot, which is an innovation, and there has been no such design before. The biggest innovation of the main stage this time is the use of virtual technology, the main stage is 6 meters wide, 14 meters high, and 50 meters long, through virtual technology to make the stage wider. Although the stage is 14 meters high, it is relatively short on the TV screen. In order to perfect the stage, we once again used virtual technology to create a multi-layered space. The biggest difficulty of the main stage is the combination of virtual stage and real performance, but through our unremitting efforts, we have achieved the perfect combination of virtual and reality. ”
Director Yan Haozhong said: "The drone performance on location is also a highlight. We hope that through the various shapes composed of drones, we can increase the sense of science and technology in Shenyang, and also highlight the flavor of the New Year under high technology. ”
It is understood that at the Shenyang branch venue this time, CCTV sent a large team of hundreds of people. Lv Yuan said: "After unremitting efforts, our team has overcome many difficulties, and with the help of relevant departments in Shenyang, we finally perfectly demonstrated the unique charm of the Shenyang branch venue. Thank you to Shenyang, thank you to the people of Shenyang, for making this year's Spring Festival Gala more distinctive! ”
Shenyang**, Shen Baoquan**Reporter Yang Bo.