Recently, J&T Express has attracted much attention because of the Messi incident. Many netizens have left messages, hoping that J&T Express can cancel the endorsement cooperation with Messi, thinking that such a star is not worthy of worship. However, J&T Express's response in the comment area was infuriating. They very arrogantly said that they did not care about the threats and rejections of netizens, and this kind of remarks caused the anger of the majority of netizens. J&T Express can respond so arrogantly, what gives them such confidence? Do they choose to curry favor with Messi and turn their back on the entire national honor, or do they choose to stand in opposition to the people of the country? As a leader in the domestic express delivery industry, J&T Express is known for its low price, which makes them cooperate with many merchants such as Pinduoduo, thereby greatly reducing the cost of express delivery. However, the arrogant behavior of J&T Express this time made many friends who like online shopping angry, and they have expressed their refusal to accept J&T Express. Due to the expansion of the impact of **, the *** of J&T Express also responded**, and the stock price fell by 108%。In addition, many consumers have said that they will refuse to accept J&T Express among the things consumed on all platforms. Therefore, if this situation continues, J&T Express is likely to face the danger of bankruptcy or withdrawal from the express delivery industry.
The development of the incident shows the resolute attitude of the consumer group in the face of major rights and wrongs. Whether it involves national honor or national dignity, consumers have shown a very rational attitude. Through their actions, they resist acts that insult the country or the nation. Although consumers may not be able to change J&T Express, they can choose to refuse to receive J&T Express, which is their right. In the face of the resolute attitude of consumers, merchants will not risk offending their customers because of J&T Express, and they will not sacrifice their interests for a little more express. Therefore, if this matter continues to develop, J&T Express is likely to go bankrupt or withdraw from the express delivery industry due to the Messi incident.
The Messi incident has aroused national concern and anger, and J&T Express has been seriously implicated as an endorsement courier company. Their arrogant response to netizens' remarks sparked a wider boycott, leading to *** and consumers refusing to accept couriers. However, J&T Express disconnects from the incident by clarifying and pushing the problem to someone else, which not only does not help solve the problem, but also further loses consumer trust. In this case, the power of consumers has been well demonstrated, and they express their opposition to the insult to national honor by refusing to accept J&T Express, which is also a way for them to exercise their rights. After this incident, I believe that J&T Express must seriously think about its position and attitude towards consumers, and only by establishing a good reputation and credibility can it be invincible in the fiercely competitive express delivery industry.