After half a year and more than a dozen provincial-level competitions, the 2023HHI World Street Dance Championship China Finals was held in the mountain city of Chongqing from January 26th to 28th. As the exclusive title sponsor of the 2023 HHI China Competition, Dongpeng Special Drink accompanied the players all the way to the stage and witnessed this glorious moment together.
During the finals, hundreds of "dance masters" rushed to the mountain city from all over the country and even around the world, and staged one after another wonderful dance fights and dance awards. After many competitions, the four individual events of popping (shock dance), breaking (break dance), locking (lock dance) and all style (all dance types) of the fighting dance track were won by nikki pop (Ukraine), dove (Guizhou), manu (Congo) and awakening team (Chongqing) respectively; The champions of the children's group, youth group, and ** group of the Qi Dance Track were respectively won by Foshan My Dance Space Wow Girl, Speed Successor, and Guangzhou Speed Beginner Funk.
As the official designated functional drink of the event, Dongpeng Special Drink provided sufficient and timely energy support for the contestants and the audience by appearing on the stage screen, setting up a beverage supply area and an event check-in area. At the same time, with the help of online communication advantages such as social **, long-term** platform, and sports live broadcast platform, the official Dongpeng Special Drink Joint Event helped the topic of the event to continue to increase its popularity, which not only allowed more people to see the unique charm of hip-hop sports, but also further strengthened the strong binding relationship between Dongpeng Special Drink and the popular IP of the HHI World Hip-hop Dance Championship China.
HHI World Street Dance Championship is one of the world's largest street dance competitions, since it officially entered China in 2016, it has been held for 8 consecutive years, has set up 17 provincial competition areas, 43 city competition areas, radiating most of the country, attracting more than 50,000 dancers to participate in dance and fighting dance projects, and gradually growing into the largest number of street dance competition IP in China. With the official entry of break dancing (a technical dance type of hip-hop dance) into Asia and the Olympics in 2020, hip-hop dance has ushered in an explosive period in the country.
At the same time, major sports and FMCG brands have also smelled the huge market potential behind the explosion of hip-hop sports. As one of the largest energy drink brands in China, Dongpeng Special Drink's brand concept of "being young must be awake and fighting" has a natural fit with hip-hop, which is very "young", "fashionable" and "trendy", as early as 2021, as a strategic partner of the Chinese breaking national team, helping players compete on the international stage and win glory for the country.
In 2022, Dongpeng Special Drink officially became the exclusive title sponsor of the HHI World Street Dance Championship China Competition, and with the help of this event, it carried out a touring brand ** across the country, and then deeply participated in the 5th Hip Hop Cultural Industry Forum, sponsored the finals of the TDS Top Qi Dance Competition, CBC China Street Dance Championship Finals and other events, continued to deepen the street dance track, and constantly explored more possibilities between the brand and street dance culture, and contributed to China's street dance industry.
With the emergence of outstanding players represented by Liu Qingyi (the first break dance gold medalist in the history of the Asian Games) in recent years, the strength of China's national breaking team has gradually been recognized by the world, and the acceptance of street dance in China is also getting higher and higher, and a large number of young people have begun to learn street dance, which will also provide a vast new fertile ground for marketing for brands with sports attributes such as Dongpeng Special Drink.