Jinjiang Township News" data map provided by the interviewee.
Front-line telling].
Since I came to work at Jinjiang Township News, I have always flipped through the bound books over the years. I was thinking: Why did this little booklet become a letter to a foreigner?
In the 80s of the 20th century, Jinjiang's economy and society were in a period of vigorous development, and "Jinjiang Township News" excavated and reported a series of people and things in the hometown of overseas Chinese, presenting a three-dimensional and vivid group portrait for overseas folks in an all-round way, and constantly expanding the demonstration effect of overseas Chinese in Jinjiang returning to their hometowns to invest.
In the new century, overseas Jinjiang villagers can not only keep abreast of the changes in their hometown through the Internet, but also freely go back and forth to witness the development of their hometown, or directly participate in the construction of their hometown. Under the new development situation, there is a danger of being marginalized, and Jinjiang Township News must also adjust its thinking and dissemination methods in a timely manner.
In January 2020, "Jinjiang Township News" was integrated into Jinjiang Rong ** Center. At this time, "Jinjiang Township News" is published four times a month, with four editions per issue, with multiple brand layouts, which all reflect the strong southern Fujian flavor and deep hometown feelings of overseas Chinese in terms of content presentation.
In the case of giving full play to the original characteristics and advantages, "Jinjiang Township News" is "integrated" with new communication methods and reading methods, developing with "strength" and going to sea by "boat", which not only increases the degree of attention, but also enriches the interaction with overseas folks.
With the help of new forms and new carriers to spread the excellent traditional Chinese culture and the unique regional culture of Jinjiang, "Jinjiang Township News" has once again become the "glue" that unites the hearts of overseas Chinese. The new generation of overseas can easily see the ancestral houses and scenery of their hometown through the new **, which is exactly where their ancestors and parents have lived. "Jinjiang Township News" reported on the ancient dwellings of Changshun, a provincial-level cultural relics protection unit in Nanxun Village, Longhu Town, Jinjiang, which aroused the attention of the descendants of the Shi family living abroad to the protection of the ancient houses. "Speaking Words" used to be a popular dialect program on Jinjiang TV Station, and with the help of the resources of Rong **, we launched the "Text Description + ** visual section "Say Words Words" on the Township News to convey authentic rural accents. Some overseas Chinese relatives left a message in the background, saying: "There is no need to worry that the descendants do not understand Hokkien, and there is no need to worry that they will not be able to communicate with the villagers when they return to their hometowns in the future." ”
I believe that the "Jinjiang Township News" in the era of Rong ** will definitely become a new "window" for overseas folks to look at their hometown.
Project team: reporters Chen Zhiyin, Li Jian, Lu Jian, Wu Chunyan, correspondent Zhang Chunmei).