As we all know, during the Spring Festival, in addition to express logistics and instant logistics, other logistics formats have long or short holidays, and most cold chain companies are also like this.
However, this year, in order to provide customers with better warehousing and distribution services, Henan Huading Cold Chain Warehousing Technology Co., Ltd. (hereinafter referred to as "Huading Cold Chain") launched the "Spring Festival does not close" for the first time.
On February 17, 2024, the eighth day of the first lunar month, the first day after the holiday, Wang Jun, CEO of Huading Cold Chain, summed up the work during the Spring Festival, saying that the Spring Festival has obvious effects, and the company's orders are stable during the Spring Festival this year, and there is no peak period of order concentration and trough period after concentration like in previous years, because of the guarantee of stability, the total number of orders has doubled compared with the same period last year, setting a new high since the establishment of the company.
Like express delivery, a cold chain enterprise in Henan first launched "Spring Festival does not close".
Among all the traditional festivals that Chinese have ever had, the Spring Festival is the festival with the most life emotions and ideals of the Chinese nation.
Feng Jicai, a cultural scholar and vice chairman of the China Federation of Literary and Art Circles, said when he wrote an article for the people during the Spring Festival this year, saying that reunion is the first theme of the Spring Festival.
Since there is a reunion, everyone has to take a holiday and rest during the Spring Festival.
China's logistics industry also has the practice of the Spring Festival holiday. In addition to express logistics and instant logistics (such as UU errands, Dada distribution, Meituan takeaway, etc.), other logistics formats are generally on holiday around the 23rd of the lunar month, and the time of the cold chain logistics holiday is slightly later, because it is necessary to distribute to restaurants and supermarkets that do not have holidays.
There are not many cold chain logistics companies that do not take holidays, and only a few head enterprises in the country will choose to stick to their posts.
Huading cold chain, which was also on holiday in previous years, chose not to close during the Spring Festival this year.
The Spring Festival is open, and this decision was made in the first week after New Year's Day this year. Wang Jun said that after the decision was made, the company immediately let the marketing department notify the customers of all chain catering stores, so that customers do not have to stock up in advance, centralized stocking, and the store does not have to hoard goods everywhere as in previous years.
On the first day of construction on the eighth day of the first lunar month, the first thing Wang Jun did was to take stock and summarize the company's operations during the Spring Festival. The results found that during the Spring Festival holiday this year, orders did not fluctuate as in previous years, and the total number of orders in the company's 18 warehouses across the country doubled compared with the same period last year. However, in view of the fact that the company does not close during the holiday, the distribution is stable, and there is no cutting of positions due to the increase in orders. During the holidays, all frontline workers are working normally, and all processes are being carried out in an orderly manner.
The operation results from New Year's Day to the Spring Festival prove that our operation strategy of 'not closing during the Spring Festival' is correct. At the first meeting on the first day of construction, Wang Jun also sent red envelopes to the friends who worked hard to stick to their posts.
Orders doubled, there was no liquidation and no cutting, what did this company do right?
What is the concept of doubling orders for cold chain logistics companies?
Wang Jun said that in previous years, due to the large number of orders and the throughput of goods, there was occasionally a problem of untimely delivery in the warehouse, and in order to solve this problem, it was necessary to cut the warehouse.
The so-called warehouse cutting means that when the order volume of a warehouse reaches its peak, a part of the orders will be temporarily handed over to the nearest warehouse to complete the sorting and distribution tasks. Wang Jun said that there are two disadvantages of this, one is to increase the cost input, such as transportation costs, loading and unloading costs, labor costs, etc.; Second, the customer experience is not good.
This year, after Huading Cold Chain launched the "Spring Festival does not close", although the customer's orders exceeded the limit value of previous years, there was no phenomenon of liquidation and cutting.
Preparing for a rainy day, and launching a plan in advance, play an important role here.
When customer orders increase and the volume of goods bursts, Wang Jun believes that as a cold chain enterprise, what can be done for customers is to do a good job of guarantee and improve efficiency.
Therefore, on the first day of construction, after summarizing the experience of not closing during the Spring Festival, he focused on the service upgrade at the meeting, and made key arrangements for the work in the next March and even the whole year.
Next, we will continue to increase the frequency of deliveries and shorten the delivery time. Wang Jun said that distribution in first-tier cities and big cities will be adjusted from the current three times a week to one day a day; The distribution in some remote areas will be adjusted from one distribution per week to two or three distributions a week.
In order to improve the delivery timeliness, this year, Huading cold chain will also be in the country's new layout of 6 8 warehouse distribution centers, plus the existing 18 warehouse distribution centers, the density of warehouse distribution will be greatly increased, and the delivery timeliness will be greatly improved.
Taking Shanghai as an example, the current distribution of chain catering stores takes almost 24 hours from the time the store is placed to the delivery of the goods, and after the opening of the new warehouse and distribution center, the delivery efficiency is shortened to 12 hours.
Where will the new fulfillment center be selected?
Wang Jun said that Harbin, Lanzhou, Nanchang, Kunming and other cities will be laid out. Like the Northeast region, which was originally concentrated in Shenyang's warehouse, after the opening of the Harbin warehouse distribution center, the local distribution time can be at least doubled; In the northwest region, Huading originally only had a warehouse in Xi'an, such as Gansu, Ningxia, Qinghai, Xinjiang and other places, all from Xi'an, if there is a warehouse in Lanzhou, the delivery timeliness of these provinces and cities will also be greatly improved.
With these layouts, Wang Jun said that by the next Spring Festival peak season, the average daily throughput of Huading cold chain is expected to increase from the current 800,000 pieces to 2 million pieces.
In the next few years, value-added services will become the focus of competition in the cold chain industry.
The tertiary industry is the largest industrial level in the socio-economic system, which creates the most jobs and should have the highest GDP weight.
Wang Jun said that the high-end emerging service industry will be the region with the highest growth rate in China in the future, which is a "leading pit" that has been determined.
At present, the tertiary industry in developed countries, especially the service industry, is the absolute main force of GDP weight.
Mi Basket investment data shows that the UK's tertiary industry accounts for 80% of GDP91%;The tertiary industry accounts for 80% of GDP in the United States; Japan is 7042% and 70% in Germany36% and 70% in France2%..
And what about China?
According to the National Bureau of Statistics, in 2023, China's GDP growth will increase by 5% from the previous year2%。Among them, the added value of the primary industry increased by 4 percent year-on-year1%;The secondary sector grew by 47%;The tertiary sector grew by 58%。From the data, it can be seen that in 2023, the tertiary industry, which is dominated by the service industry, will grow the fastest and account for the largest proportion.
In 2023, the added value of China's service industry will account for 54% of GDP6%, contributing more than 60% to economic growth.
Even so, compared with developed countries, the tertiary industry still needs to expand at least 20% of its GDP weight.
As a well-known innovative enterprise, excellent enterprise, and cold chain sinking innovation benchmark enterprise in China's cold chain industry, in 2024, Huading Cold Chain will continue to cultivate its internal skills and is committed to building itself into a comprehensive service provider of first-class chain integrated solutions.
Warehousing and distribution service is only one of the basic services in the overall service of Huading, Huading can also provide customers with information system big data integration services, fixed deposit management, quality control, food safety, chain finance, food research and development and industrialization solutions.
The same cold chain warehousing and distribution to the store, other companies may be handed over on the roadside, but we will help customers to deliver the goods directly to the store, and can also help customers inspect the goods, change boxes, etc., to ensure that every piece of goods from Huading is safe. Wang Jun said that what Huading wants to do is to solve the worries for customers and let customers concentrate on their front-end operations.
Like big data information services, if calculated by cost, the cost of each store is about 3,000 yuan, but the 160,000+ chain catering stores that cooperate with Huading are all free of charge for Huading.
In short, the whole process of the product from the factory to the store, Huading cold chain will be guarded to the end, so that customers can operate more worry-free, labor-saving, money-saving and efficient.
Customers can find Huading for all the problems and problems encountered in the first chain, and Huading will do its best to solve them.
Wang Jun said that this is the service tenet set by Huading Cold Chain since its establishment in 2019.
*: China**Net.