***ndtv
From the girl group with the highest number of streams on Spotify, the first K-pop girl group to lead the Coachella festival, to King Charles III awarding Blackpink an OBE at Buckingham Palace ......2023 will be a year for BLACKPINK and the entire Korean entertainment industry to break many "nos."1" of the year.
But for its parent company, YG Entertainment, it has been a mixed year. On one side is the official departure of BIGBANG member G-DragonOn the other hand, after the LISA turmoil, the exclusive contract renewal work for the Blackpink group event was finally completed, which to a certain extent guaranteed the core of profitability in the next 2-3 years.
YG's stock price, which was mired in contract renewal turmoil, fell all the way in the second half of the year.
It wasn't until December 6 that BlackPink's contract renewal was announced, and the stock price rose 26% in a single day
***market watch
For this renewal,YG didn't go into too much detail, and it's not hard to see that the contract didn't involve any of the four members' individual contracts. Although group actions and projects continue as usual, there will be no so-called "solo flight" events in the short term, but it also means that the four members can choose their own development path at their discretion.
It's almost certain that this sweatshirt from Odd Atelier is going to sell out.
***odd atelier
No, Jennie officially announced her label Odd Atelier on December 24After opening an IG account, he posted 3 posts, and in just 2 days, his followers have exceeded 1 million. Notably, Jennie defines Odd Atelier as a label, while the company tagline is "We are passionate about music."”
In fact, long before YG announced the renewal of the contract, Jennie had already applied to the Korean Patent Office in November to register the trademark "Jennie Ruby Jane".Its business scope covers about 10 categories, such as **, clothing, brand advertising, beauty, etc.
Jennie defines Odd Atelier as a space designed to create something new.
***odd atelier
Inside the Odd Atelier page, we can find Jennie's solo covers and some of the music videos for Jacquemus and Chanel for Bazaar Korea and W Magazine Korea, as well as biographiesThis is a living personal advertising board.
Throughout the K-pop space, companies tend to be in a repressive position when it comes to contracts. To put it mildly, everything is a means of making profits for the company, and it is no wonder that the renewal fee of 1.5 billion won (equivalent to 8 million yuan) per person announced in August made fans shout unfair and difficult to convince the public.
After all, the global tour revenue of 28 shows of "Born Pink" alone has exceeded 100 billion won, which translates into 2 shows to renew all of Blackpink's contractsIn the face of BLACKPINK, which is the only one in the world in terms of commercial value, it is almost the best situation for YG to complete the renewal of the team's contractAs for the personal contracts of the four girls, it is likely to be lost, after all, the commercial value of each of them is immeasurable.
Although in the K-pop field in the past, even after the team contract is completed, it is not common for individuals to "fly solo" or fall out of the company's controlMost of them still leave the commercial part to the company. However, Jennie's founding of OA means that she will be thinking more about the future of her career and not going to bet all on the company's planning.
***odd atelier
Don't worry, all the girls fans, we can be sure that BLACKPINK will remain highly active at the group levelOn the contrary, it is the earliest personal planning of Jennie in the future, what is the future of Janenie, which is worth paying attention to.
The absolute top of the four generations of girl groups
Advance planning is also required
Avoid going down the "old road".
Ginny's personal prospects are bright
***the korea herald
As the absolute top of the four generations of K-pop girl groups, Blackpink can stand out from Mamamoo, Twice Redvelve, and GfriendIt is none other than the global positioning and the deeper resources and favor of the fashion industry.
Lisa, Jennie, Jisoo, and Rose all have more than 75 million followers on IG, and Lisa has broken through the top threshold of 100 million followers; Unlike most girl groups in South Korea, blackpink will be fighting in 20228-2023.8 of the amount of youtube ** for example,Indonesia, India, Thailand, Mexico, the United States, Brazil, Turkey and other places have occupied the top 10 IPs in the most viewed places, which shows that BLACKPINK's influence has long gone beyond the scope of South Korea.
The four members are Chanel, Celine, Dior, Saint Laurent, Tiffany & Co, Bvlgari, Cartier and other first-line luxury brand endorsements are enough to prove that European capital attaches great importance to their commercial value and image.
***vogue
It is believed that YG Entertainment could not have predicted that BlackPink's development would be so rapid and efficient, but it is precisely because of the phenomenal skyrocketing revenue and fame,Even if YG successfully renews the contract, it will be difficult for the four members to be satisfied with the income and development prospects within the contract.
Looking at the four members of the team, each with their own characteristics and tones, Jennie is also the one who is the most sensitive to career planning. In addition to venturing into the modeling field, producing solo shows on American and Korean televisions, working closely with Porsche and Gentle Monster, investing in personal real estate, and being a member of BlackPink, Jennie can be described as extremely active.
Look at global reach and career length.
There are few second-generation girl groups that represent girls' generation.
The existence that can wrestle with blackpink.
***allkpop
Always in the performing arts and singing industry,What's more, in the most competitive girl group field, even if the highlights shine again, it is understandable that the members of BLACKPINK plan for the future in advance. Looking back at the personal performances after the past "girl group solo or disbanded", including Jessica of Girls' Generation, Hyuna and Seonmi of Wonder Girl, most of them are still inseparable from the field of singing.
***koreaboo
The respective pros and cons of group image and solo flight are nothing more than the concentration or dispersion of traffic and influence. Whether it's a new **, a new single, or a global tour,After all, it is realized through personal performances, which consumes energy and "spends no 100 days".
On the other hand, through the operation of individual labels, whether it is brand business cooperation, personal program operation, or planned sales of peripheral products, they are all converted by individual fans; Under Jennie's influence, Odd Atelier can even develop in the direction of talent agency and production, supporting the development of the rest of the new members with a super-large locomotive, and the future is bright.
Jennie became the most listened to female Kpop artist on Spotify in December of the month.
***spotify
To put it bluntly, on the one hand, it is through the visualization of personal energy and acting career, and on the other hand, it is the multi-line revenue that converts the amount of ** into a commercial machineWhich one is more efficient and can better protect the length of an artist's career? Not to mention the control of the itinerary, finances, and publicity planning, ......The answer to the above question has been answered on paper.
***odd atelier
Although YG has not disclosed the length of BlackPink's renewal,But what is certain is that their current popularity in the global valve is only increasing, but the girl group will inevitably have the influence of internal friction among fans and the impact of newcomers in the same industry.
Jennie has always been known as "Mr. Ni" in the fandom, in addition to the nobility brought by being born in a wealthy family, but also because of her female boss temperament in business decisions and image. As for the future development of Odd Atelier, there is more speculation at the moment.
On Jennie's IG post.
Jay Park left a playful "sign me" remark.
But what is certain is that there is no banquet in the world, and Jennie has carried out diversified personal private domain traffic and business layout in advanceUndoubtedly the best preparation for the future and the day of BLACKPINK's disbandment. Don't be surprised if Odd Atelier signs an artist one day, it's all worth looking forward to.