On January 8, 2024, Barilla brand spokesperson and Hong Kong actor Louis Koo visited the Dongguan main store of "Baiwei Solar Term Kitchen" to hold a high-standard group dinner event for 500 people, and launched the Chinese New Year's Eve Dinner Challenge on Douyin, calling on food-loving beauties to ignite Baiwei Chinese New Year's Eve together.
This New Year's family banquet is the first offline large-scale event of the "Baiwei Solar Term Kitchen", which means that the New Year of the Baiweijia brand is off to a good start. Before the dinner, the headquarters of Barilla was transformed into a grand "New Year Garden Party", attracting many Internet celebrities to check in and feel the full flavor of the New Year with Barilla. At the dinner, Louis Koo announced the establishment of the "Baiwei Solar Term Kitchen Star Chef Club", which will become a strong backing for the "Baiwei Solar Term Kitchen". At the same time, Barilla released a new image of the brand IP "Jia Ge", and Louis Koo and Jia Ge jointly issued New Year's wishes, looking forward to the new year and new chapter of the "Baiwei Solar Term Kitchen" with the 500 guests present.
At this moment of growing flavor, Mr. Koo Tianle said: "The Chinese New Year's Eve dinner is an important time for family reunion, and when we prepare for the New Year, we need to have a reunion dinner with a strong Chinese flavor!" At the climax, he personally launched a breakthrough Douyin topic challenge activity on the spot, hoping that everyone can cheer themselves up with Chinese taste at the end of the year, actively contribute their own specialty Chinese New Year's Eve dishes, and call on the whole network to welcome the new year with Chinese flavored food.
This Douyin topic activity, called "Gu Tianle's New Year's Taste Challenge", was personally initiated by Gu Tianle, the head of Baiwei Solar Term Kitchen, which is not only a challenge to food cooking, but also a rethinking of traditional Chinese New Year's Eve rice, calling on everyone to challenge the traditional concept of Chinese New Year's Eve rice through innovative cooking methods, setting off a new wave of food creativity. Talking about the Spring Festival and the reunion dinner, Louis Koo also posted a speech full of "happiness" on Weibo: The Spring Festival, in addition to being a good day for family and friends to get together, of course, all kinds of New Year's food are indispensable, so that everyone can get a full sense of happiness physically and mentally. New Year's reunion dinner, I hope Baiwei can bring you a full sense of happiness!
As a leader in China's condiment industry, Barilla has been committed to exploring traditional Chinese food culture and continuously promoting the innovation of Chinese food culture. In addition to cooperating with Louis Koo to hold the Douyin Challenge, the brand continues to produce and launch solar term food short films, infiltrating solar term food culture into more people's lives and allowing more people to join the ranks of exploring Chinese food culture.
Founded in 1994, the brand has always had an extraordinary position in the industry as a leading seasoning brand in China. The company has been deeply involved in China's condiment industry for 30 years, adheres to the commitment to inheriting Chinese food culture and pays great attention to product quality, making it one of the brands trusted by consumers. From a can of chicken powder, it has developed into a benchmark enterprise with chicken powder, chicken essence, chicken juice, fried powder, spicy fresh sauce, breadcrumbs, tomato sauce, custard powder and other new compound seasonings. Barilla insists on developing and producing each product with high standards, striving for perfection, and is committed to providing customers with healthy, delicious and fashionable high-quality fresh seasonings. Barilla, better understand the Chinese taste!