With the technological progress and policy support of new energy vehicles, more and more consumers have chosen this environmentally friendly, energy-saving and intelligent travel mode. In first- and second-tier cities, new energy vehicles have become a fashion and trend, and in county towns, new energy vehicles have gradually become popular, attracting many buyers.
According to data from the China National Association, in 2023, China's new energy vehicle sales will reach 2.5 million, a year-on-year increase of 834%, accounting for 113%。Among them, the sales of pure electric vehicles were 2.04 million, a year-on-year increase of 949%, accounting for 816%。
In the sales of new energy vehicles, the contribution of the county market should not be underestimated. According to iResearch's survey, in 2023, the sales of new energy vehicles in third- and fourth-tier cities will account for 286%, an increase of 75 percentage points, more than 26 in first-tier cities8%。
In order to understand the current situation and problems of the new energy vehicle market in the county, the reporter visited several new energy vehicle dealers and car owners in Xinyang City, Henan Province, and found the following characteristics:
First, there is a big difference in the number of new energy vehicles, from 50,000 to 500,000 people buy. In the county, the first new energy vehicles are mainly affected by factors such as models, brands, configurations, subsidies, etc., and different consumers have different choices.
The best-selling one here is the Wuling Hongguang MINI EV, which costs more than 30,000 yuan after the subsidy, and many people buy contemporary scooters, or give them to the elderly and children. Although this car is small, it is power-saving, and it can run 200 kilometers on a full charge, which is enough for the travel needs of the county. A salesperson at a Wuling dealership said.
I bought a BYD Qin plus, 4 after the subsidy50,000, very cost-effective. The car has a stylish appearance and a good range, allowing it to run up to 300 km. I drive this car to and from work on weekdays, and I can take my family to the surrounding area on weekends. A BYD owner said.
What I like is the Tesla Model 3, 500,000 after the subsidy, although it is expensive, but it is worth it. This car has a strong sense of technology and driving, and the range can reach 500 kilometers, so you don't have to worry about charging. I opened a company in the county seat, and I bought this car to improve my image and taste. A Tesla owner said.
Second, the charging of new energy vehicles is relatively convenient, but it still needs to be improved. In the county, the charging of new energy vehicles mainly relies on household charging piles and public charging piles. Due to the low electricity load in the county, the installation and use of home charging piles is relatively easy and the cost is not high.
My family lives in the community, and the property has installed a home charging pile for me, and the monthly electricity bill is only a few dozen yuan. I usually charge the car when I get home at night, and I can use it the next morning, which is very convenient. A Wuling owner said.
My family lives in the countryside, and I have installed a charging pile in the yard, which uses solar power to generate electricity, so it doesn't cost money. I drove this car to save money on gas, and it was cheaper than driving a motorcycle. A Jiangling owner said.
However, the number and distribution of public charging piles still need to be improved. According to the data of Xinyang Electric Power Company, by the end of 2023, there are 67 public charging pile sites and 237 charging pile guns in the city, mainly concentrated in urban areas and highway service areas, and the coverage rate of counties and towns is low.
Sometimes I have to go to the city or other counties to run errands, so I need to use public charging piles. However, there are few charging piles in some places, and you have to wait in line, some places have broken charging piles, and no one has repaired them, some places have a high cost of charging piles, and some places have poor compatibility with charging piles, so you can't charge my car. These are all headaches for me. A BYD owner said.
Third, the after-sales service of new energy vehicles is still difficult and needs to be improved. Due to the technical structure and maintenance requirements of new energy vehicles are different from those of traditional fuel vehicles, the auto repair shops and 4S shops in the county often lack professional personnel and equipment, resulting in the maintenance and repair of new energy vehicles It is difficult to get timely and effective solutions.
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I've been driving this car for two years now, and I haven't maintained it much except for changing the tires. Because there is no such brand in the 4S stores in the county, you have to go to the urban area, and the round-trip cost and time are not cost-effective. Also, I don't know how the car is going to be maintained or if there are any potential problems. A Jiangling owner said.
I had a bit of a breakdown in my car some time ago, the display screen didn't light up, and there were some abnormal noises. I went to the 4S store in the county, and they said that they wanted to change the computer board, which cost more than 10,000 yuan, and they had to wait for the goods. I thought it was too expensive, so I didn't change it. Later, I found a private repairer on the Internet, and he repaired it for me, which only cost a few hundred dollars. A Tesla owner said.
In short, new energy vehicles have made certain breakthroughs in the county market, but they are still facing challenges in terms of charging, charging and after-sales. To further promote the popularization of new energy vehicles, it is necessary to strengthen policy guidance and market supervision, improve infrastructure and service systems, improve consumer awareness and trust, and meet the diverse needs of consumers.