Following JD.com's procurement and sales, JD.com's customer service has also increased its salary. On February 5, JD.com Group announced that from February 1, 2024, more than 20,000 JD.com front-line customer service employees will achieve an average annual salary of more than 30%**.
It is understood that JD customer service was established in 2009 and has developed into the largest self-operated customer service team in the industry.
In this wave of salary increases on JD.com, the first to raise wages was JD.com's procurement and sales, which was out of the circle due to live broadcasts. Previously, JD announced that from January 1 this year, the fixed salary of front-line business personnel such as JD procurement and sales will be nearly 100%, and the average salary increase of all JD retail employees will not be less than 20%. In addition, the business boss unit will additionally improve its performance according to the year-on-year improvement rate, and can obtain an uncapped performance reward.
One of the main reasons for JD.com's salary increase this round is to improve the team's combat effectiveness. Since last year, after returning to the low-price strategy, in order to improve the flexibility and combat effectiveness of the team, JD.com has cancelled the business group and changed it to a business department, and divided the procurement and sales units according to specific categories. Each purchasing and marketing unit has greater power over business decision-making and management. In the first Double 11 after the change, JD procurement and sales opened a new mode of live broadcasting, and JD procurement and sales have also become an internal focus on creating IP.
This round of salary increase may be related to Liu Qiangdong's intranet statement that JD has to change and must change. On December 9 last year, Liu Qiangdong replied to employee comments on his intranet, saying: "There are so many problems in the company, of course, it is because of my poor management, and I blame myself very much." But in any case, I will not lie flat, and I hope that the brothers will never lie flat, now the organization is large, bloated and inefficient, and it does take time to change. ”
Previously reported
Liu Qiangdong spoke on the intranet.
According to the financial report for the third quarter of 2023, JD.com's total expenditure on human resources (including its own employees and external employees) reached 25.9 billion yuan, and the total expenditure on human resources in the first three quarters was as high as 76.3 billion yuan, which was 37 times. At present, JD.com has more than 560,000 employees, including hundreds of thousands of grassroots employees such as couriers and procurement and sales.
In the era of low prices, under the new competitive pattern, Jingdong is facing greater competitive pressure. Pinduoduo's financial performance in the third quarter of this year increased significantly, with a total revenue of 688400 million, a year-on-year increase of 94%. On the evening of November 29, the market value once reached 192.1 billion US dollars, surpassing Ali and becoming the largest Chinese concept stock in the United States. Since then, the two founders of Alibaba and JD.com have successively replied to employees on the intranet, mentioning changes.
*: Southern ***nddaily), n** Reporter: Huang Pei
Editor: Li Linrui.
Editor: Fu Yali.
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