The theory is armed into the brain and heart, the mainstream is strong and powerful, the cultural undertakings are prosperous and developed, and the new style of civilization is deeply rooted in the hearts ......of the peopleRoll out the picture scroll of Yunnan's propaganda, ideological and cultural work in 2023, with many highlights and inspiring people to forge ahead.
This year, the Yunnan propaganda, ideological and cultural front has thoroughly studied and implemented the best cultural thoughts, implemented the first-class decision-making and deployment and the work requirements of the provincial party committee, raised the banner, gathered the hearts of the people, educated new people, revitalized culture, and displayed the image, invigorated the people's spirit, gathered the strength of Yunnan, and displayed a good image, providing a strong ideological guarantee, strong spiritual strength, and favorable cultural conditions for striving to write a chapter of Chinese-style modernization in Yunnan.
Hold high the banner of ideology and gather the strength to forge ahead
The banner guides the direction, and the mind gathers strength.
This year, the National Conference on Propaganda, Ideological and Cultural Work put forward the best cultural ideas for the first time, providing a strong ideological and scientific action guide for doing a good job in the propaganda, ideological and cultural work of the new era and new journey.
The provincial propaganda, ideological and cultural front will study, publicize and implement the best cultural thoughts, put them in the overall pattern of all-round and systematic propaganda and interpretation of the socialist thought with Chinese characteristics in the new era, and constantly promote the party's innovative theories to take root in the hearts of the people.
Focus on theme education and set off a learning boom
**Selected Readings of Works" in the articles have a strong guiding significance, only often learn and always new, often understand and always progress, in order to deeply understand the power of truth and practice power. This is the experience of a leading cadre who carefully studied the "Selected Readings of ** Works".
In carrying out the study and implementation of the theme education of socialism with Chinese characteristics in the new era, the propaganda, ideological and cultural front of the province conscientiously organized the study and use of 8 kinds of designated bibliographies, including the first and second volumes of "Selected Readings of Works". Innovatively carried out the propaganda activity of "Hundreds of Counties, Thousands of Towns and Thousands of Villages of Socialism with Chinese Characteristics in the New Era", set up a provincial party committee propaganda group to demonstrate and preach 44 times, and promoted the participating units to carry out more than 50,000 lectures, covering more than 3.16 million people.
All localities and departments in the province have always put theoretical study in the first place and run through it, and have adopted reading classes, special counseling, special learning, self-study, etc., to promote party members and cadres to read the original works, learn the original texts, and understand the principles. The number of subscriptions to the "Learning Power" Yunnan learning platform reached 40.72 million, and the wind of learning was full of Yunling.
The theoretical preaching is down-to-earth and vigorous
This year, all localities continued to build public propaganda brands such as the "Yunling People's Propaganda Group", extensively carried out differentiated and interactive propaganda activities, and told the truth in the vernacular. All localities and departments have carried out more than 140,000 lectures on the study and implementation of the spirit of the 20th National Congress of the Communist Party of China, with an audience of more than 8 million people, and carried out the study, publicity, and implementation of the spirit of the 20th National Congress of the Communist Party of China.
The theoretical propaganda has new ideas and bright spots
This year, around the major assertions and important views put forward by the 20th National Congress of the Communist Party of China, around the study and implementation of first-class cultural thoughts, theoretical propaganda has achieved full coverage of newspapers, periodicals, stations and networks. The theoretical integration product "Confident China Says" has been commended by the State Administration of Radio, Film and Television for two consecutive years, and has been selected as one of the top 16 innovative and excellent programs in the country and the first in the southwest.
The theoretical research is further deepened and there are breakthroughs
In this year, Yunnan University was selected as a national key Marxist college construction unit. Two articles from our province were selected for the national academic seminar to commemorate the 130th anniversary of the birth of Comrade ***. Closely follow the major theories and major practical issues, implement the 2023 annual project of the provincial social science plan, the "horse project", the "three sides and three good" and the think tank research project, and organize the implementation of the major project of the provincial social science plan in the way of "unveiling the leader" The research on "exploring the value of the times of excellent traditional Chinese cultural classics" is actively promoted to deepen and solidify theoretical research.
In 2023, our province will be approved 140 national social science ** annual projects, and the number of projects will rise to the 13th in the country and the 4th in the west.
Expand the mainstream** Show the new image of Yunnan
In 2023, the hottest image IP in Yunnan is "There is a life called Yunnan".
During the two sessions of the National People's Congress in 2023, Wang Ning, Secretary of the Provincial Party Committee, sent a letter to netizens through People's Daily Online, sincerely welcoming everyone to experience "there is a life called Yunnan". All kinds of ** at all levels in the province took advantage of the situation, planned to select topics, set topics, and jointly build topics, and created this IP in an all-round and three-dimensional way, "There is a life called Yunnan" became popular on the whole network, with more than 23 billion readings, and the south of Caiyun has become the "poetry and distance" that the majority of netizens are fascinated by.
This year, the province's propaganda, ideological and cultural front to establish a good image of Yunnan, send out a good voice of Yunnan, display the good experience of Yunnan, and spread the good story of Yunnan as the main theme, innovate the traditional initiative and new linkage path, and one by one have a temperature, strength, and quality of high-quality masterpieces came into being, and the town version of the screen has been swiped, forming a three-dimensional, multi-level, and full-scale propaganda situation, creating a good atmosphere for Yunnan's high-quality leapfrog development.
The major theme publicity is rich and colorful, and the sound is colorful
When the work of the center is promoted, the news and propaganda will be followed up.
This year, at the important time of the anniversary of the general secretary's visit to Yunnan, the provincial news launched the theme propaganda of "keeping in mind the entrustment and opening a new chapter, and doing the things assigned by the general secretary well", singing the main theme of "the party's glory shines on the frontier and the people in the frontier are towards the party".
Focusing on the theme education, the news and propaganda are solemn and enthusiastic, plain and simple. Major central media have launched "Yunnan Experience" on important pages, time periods, and webpages, and have deeply explored the characteristics and highlights of various departments in various places.
Focusing on important meetings such as the Fourth Plenary Session of the 11th Provincial Party Committee and the Economic Work Conference of the Provincial Party Committee, the "Yunnan Action" has been recorded at all levels.
Hundreds of reporters have successively carried out the grassroots research line of "changing the style and looking at the development", opening up the position and the scene, and batches of news works that are stained with mud, dewdrops, and steaming are playing a triumphant song of endeavor.
* Integration to in-depth development, reporting network end micro joint force——
The county-level financial center has been built and used well, the construction of the state-level financial center has been steadily promoted, a number of provincial-level major communication platforms have become bigger and stronger, and 16 financial media studios have been established in Yunnan.
The newspaper network has made joint efforts, the Jingmai Mountain Ancient Tea Forest Cultural Landscape has been successfully inscribed on the World Heritage List, the Lixiang Railway has been opened to traffic several times, the "Endeavor Spring" online publicity has inspired and forged ahead, the "I am in Yunnan for the New Year" network interaction is warm and festive, and a number of cross-provincial linkages and hundreds of millions of media explosions such as "I Look at Beijing in the Frontier (Second Season)", "Tea Fragrance China" and "Writing China" have been ...... of "breaking through the wall" with hundreds of millions of spreadsThrough means innovation and all-media presentation, Colorful Yunnan continues to "score points", and its recognition and reputation in the national field have been greatly improved.
The volume and efficiency of authoritative releases have increased and the volume has been amplified
Focusing on the implementation of the spirit of the 20th National Congress of the Communist Party of China, the two sessions of the province, the promotion of the construction of a "strong province", and the theme of "there is a life called Yunnan", a series of 100 press conferences were organized throughout the year. The communication and guidance of "Yunnan Release" have been continuously improved, with the number of fans on the WeChat platform exceeding 4 million, and the total number of fans on the whole platform exceeding 12 million.
Cyberspace is clear and full of righteousness
The provincial internet information department has carefully organized publicity on major online themes. Carry out activities such as "Internet celebrities in Yunnan" and "'Generation Z' portrait of China", carry out a series of special actions for the governance of the network ecology of "Clear and Clear Yunling", continue to deepen the online "anti-pornography and anti-illegal" struggle, effectively curb the spread of negative information, the network ecology continues to improve, the network security guarantee system and capacity continue to improve, and the construction and management of online content has achieved remarkable results.
International communication is three-dimensional and diverse, with many bright spots
The "China-India-Cambodia-Mongolia Spring Festival Gala and Spring Festival Cultural Exchange", the 65th Anniversary of the Establishment of Diplomatic Relations between China and Cambodia and the "Beautiful China, Colorful Yunnan" Cultural Exchange, the "Flower and the Full Moon" Transnational Mid-Autumn Festival Gala, the New Era "One River Love, One Family" International People-to-People Exchange, the 2022 Top Ten Press Releases and Lancang-Mekong Youth Lijiang Challenge, the 10th Asian Micro Film Art Festival and other activities have set off an upsurge of spreading the charm of Chinese culture; High-level international forums such as the World Summit and Elephant International Communication Forum, Nujiang Forum, and Erhai Forum were held ceremoniously, constantly telling the world the story of beautiful China and colorful Yunnan.
Promote inheritance and innovation and prosper cultural undertakings
A theme song, a mascot, an intangible cultural heritage exhibition, a summit forum, a party ......In October 2023, the Creative Yunnan Cultural Industry Expo (2022-2023) was held in Kunming, with 5 well-designed contents, attracting more than 1,300 enterprises to participate in the exhibition, with a contract amount of more than 70 billion yuan.
After 10 years, the Yunnan Cultural Fair has become a window to show the achievements of the construction of a culturally strong province.
In this year, Yunnan continued to implement the ten major projects of a culturally strong province, formulated a series of three-year action plans, implemented cultural projects to benefit the people, continued to emerge literary and artistic masterpieces, deeply integrated cultural tourism, rapid development of cultural industries, and full of vitality in the new era of cultural undertakings.
The gold-lettered signboard, the more polished it is, the brighter it becomes
Adhere to the cultural and plastic tourism, tourism to promote culture, with the "intangible cultural heritage, cultural relics, museum + tourism" and other models to continue to build an integrated brand, through the holding of international cultural tourism activities and sports tourism events, continue to enrich the supply of cultural tourism products. The 2023 China International Tourism Mart was successfully held in Kunming, bringing together guests and friends from 70 countries and regions to promote the prosperity and development of tourism. "There is a life called Yunnan" leads the new trend of tourism development, and the province will receive a total of 10 tourists in 20234.2 billion person-times, achieving tourism revenue of 144 trillion yuan.
The cultural industry is bursting with vitality
Actively attract investment and leverage the provincial foreign investment in Yunnan. 12 parks, including Kunming Jinding Cultural and Creative Park, were assessed as cultural industry parks in the province. Kunming City cooperated with Fudian Bank to set up a cultural and creative sub-branch in the province for the first time, injecting financial vitality into the development of cultural and creative industries. In 2023, the number of cultural enterprises above designated size in the province will reach 729, achieving an operating income of 71.5 billion yuan, an increase of 8 over the same period of the previous year8%。
Cultural roots, protection and inheritance——
The Jingmai Mountain Ancient Tea Forest Cultural Landscape was successfully declared a World Heritage Site, becoming the world's first tea-themed world cultural heritage. Jianchuan has become the eighth national historical and cultural city in Yunnan, Dali and Diqing have successfully established national cultural and ecological reserves, and the case of "World Cultural Heritage Protection and Inheritance to Promote Rural Revitalization" of Honghe Hani Terraces has been selected as one of the top ten cases of high-quality development of cultural relics in China. Southeast Asia and South Asia Archaeological Research and Cultural Relics Protection Base and Yunnan Archaeological Experience Center were opened.
The fruits of culture are shared by the people
More than 1,500 national reading activities will be held in 2023, and nearly 1 performance of "Cultural Caravan - Thousands of Miles of Thousands of Miles" will be organized50,000 games. Daguan County's "Flowing Book Fragrance - Back Basket Library" was selected as one of the top ten characteristic libraries in the country in 2023. In 2023, nearly 30,000 mass cultural activities will be carried out in the province, benefiting 200 million people online and offline, so that cultural enthusiasm will be at the grassroots level, bright at the grassroots level, and warm in the hearts of the people.
Literary and artistic masterpieces, a hundred flowers bloom——
In-depth implementation of the Yunnan Cultural Boutique Project, the Yunnan Edition Boutique Publishing Project, and the Yunnan Province "Xingdian Talent Support Program" cultural and sports talent project. The film "Home at One Point" and the documentary film "Post-90s" won the Huabiao Award and were selected as outstanding films at the Beijing International Film Festival, and the film "I Am a High Mountain" adapted from Zhang Guimei's deeds was selected as one of the top ten outstanding domestic films in 2023, and the large-scale ** drama "Bloom" appeared at the 2nd National Excellent ** Drama Exhibition. 11 publications, including "Southwest Associated University", have won awards at or above the provincial and ministerial levels, and books such as "What is Yunnan" and "Judge Bao Weizhong of Wa" have had an important impact on the country. The number of copyright registrations of works in the province reached more than 100,000, a year-on-year increase of 1128%。
The province explores the construction of "cultural base + creative park + talent highland" of "second residence for artists", and selects and launches the first batch of 19 pilot units and 18 cultivation units. Compile and publish the "Yunnan Film and Television Shooting Service Guide", make use of the advantageous resources of Yunnan's "natural studio", promote the construction of film and television bases for South Asia and Southeast Asia, and accelerate the development of Yunnan's film and television industry.
Deeply cultivate the fertile soil of the spirit and water the flower of civilization
In December 2023, the news that "the Propaganda Department of the Communist Party of China posthumously awarded Comrade Bao Weizhong the title of 'Model of the Times'" was reported by Xinhua News Agency, which caused a strong response. Within a week, the total number of readings on the whole network exceeded 2600 million times, the majority of netizens have left messages to express their respect and reluctance to Comrade Bao Weizhong. Yunnan's role model has once again set off a learning boom across the country, allowing positive energy to surge in a large flow.
Over the past year, the province has continued to publicize and study Bao Weizhong as a major typical organization, and in the theme education, the advanced deeds report group of Comrade Bao Weizhong has been formed in 11 provincial-level departments and 10 prefectures (cities) and colleges and universities to carry out tour lectures, traveling more than 8,600 kilometers, transforming the typical power into the driving force for the majority of party members and cadres to start a business.
The power of the spirit reaches the hearts of the people. This year, our province adhered to the guidance of the core values of socialism, coordinated the promotion of civilization cultivation, civilization practice, and civilization creation, and vigorously promoted the new and healthy atmosphere of society.
The light of the example reflects Yunling——
4 "Yunling Models" were released, 70 "Good People of Yunnan" were selected, and 11 people were recommended to be selected as "Good People of China". Normalize the organization of "the most beautiful retired soldiers", "the most beautiful scientific and technological people in Yunling", "the most beautiful employees", "the most beautiful teachers" and other advanced typical tree selection publicity activities, the whole society advocating virtue and goodness, and the atmosphere of thinking together is stronger.
The new wind of civilization moistens the city and countryside
With the creation of civilized cities as the leader, we will coordinate the creation of civilized villages and towns, civilized units, civilized families and civilized campuses, and steadily advance the creation of various work to improve quality and efficiency. Continue to carry out special governance of outstanding problems in key areas of rural customs such as bride price and large-scale operations. The first "Looking for the Most Beautiful Village Rules and Regulations" activity was carried out, and the "Top Ten Most Beautiful Village Rules and Regulations" in Yunnan Province were selected. Participate in online civilization and online public welfare activities such as the "Striving to Be a Good Netizen in China" and the online poverty alleviation activity of caring for farmers, so that the new style of civilization can infiltrate cyberspace.
Civilized practice is deeply rooted in the hearts of the people
Completed the evaluation and acceptance of the full coverage of the construction of the province's New Era Civilization Practice Center, and rated 43 excellent grades and 86 good grades. Coordinate the first college to carry out civilized practice activities in our province, and coordinate the promotion of the "five popularization" civilization practice activities.
The province has 8.21 million real-name registered volunteers, 50,000 volunteer service teams, and carried out 210,000 volunteer service activities of various civilized practices throughout the year, with 4.2 million volunteers participating and 13.75 million serving the masses.
The rule of law propaganda has been fruitful
Establish and complete a resource library of Yunnan's rule of law publicity products, with more than 600 rule of law audio works included in the provincial library, 4,132 works in the state (city) resource library, and 21,648 works in the county (city, district) resource library. Created virtual law popularization characters such as Fa Xiaobai and Fa Xiaohei, and produced and launched more than 100 audio and micro-animation law popularization works around areas with high contradictions such as wine, gas, wealth, and emotion, which were well received and praised by the grassroots. The Propaganda Department of the Provincial Party Committee and the Provincial Department of Justice jointly held a series of legal popularization activities such as "Popularizing the Law and Strengthening the Foundation, Knowing the Law", "Teaching the Law", "Demonstration and Publicity of the Rule of Law", and "Legal Knowledge Network Competition", to promote the work of popularizing law at the grassroots level through diversified and multi-means, and to help the province's "three declines and one reversal" work to achieve remarkable results, and the incidence of malignant ** has decreased significantly.
Time engraves the footprints of struggle. Looking back on the past, I have more confidence; Looking forward to the future, the step will be stronger.
In the new year, the provincial propaganda, ideological and cultural front will thoroughly study and implement the best cultural thoughts, fully implement the strategic deployment of the 20th National Congress of the Communist Party of China on cultural construction, better undertake the new cultural mission, and constantly open up a new situation in the propaganda, ideological and cultural work in the new era!
Yunnan** reporter Lang Jingjing).