The hottest in history, the declining economists are disappointed!

Mondo Technology Updated on 2024-02-20

When you return to work, are you still reminiscing about how happy you were during the Spring Festival holiday just past?

went to the cinema to watch Jia Ling lose 100 pounds, take her family to eat and drink in the food city, and wait for the sunrise ...... at the Guangming Peak of Huangshan

10,000 people have 10,000 ways to celebrate the Spring Festival, all in all, consumption.

Judging from the data, the Spring Festival just passed can be said to be the "hottest" Spring Festival holiday in history.

According to the calculations of relevant departments, the 8-day Spring Festival holiday is 47.4 billion person-times, with a total cost of 6,3268.7 billion yuan, a significant increase compared with 2023 and 2019. The average daily sales revenue of service consumption-related industries in China increased by 52 percent year-on-year3%。

The 291 sample enterprises monitored by the Anhui Provincial Department of Commerce achieved a total sales of 220.3 billion yuan, a year-on-year increase of 394%, an increase of 1501%。

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Holidays have always been an important window to observe consumer trends.

Have you noticed these phenomena during this year's Spring Festival?

The hometown county town, which used to have "nothing to buy", has become "foreign", with coffee shops, bubble tea shops, and even movie theaters crowded with people.

Dragon and lion dances, clay sculptures, wood carvings, ......The intangible cultural heritage of these hometowns is increasingly "showing their faces", more and more children around them are wearing Hanfu to pay New Year's greetings, and the national tide in the Spring Festival is becoming more and more sufficient.

Wuhu Ancient City Flower Street Consumption Momentum **Xinhua News Agency.

Cakes for relatives and friends should be bought sugar-free, and fruits should preferably come from the core production areas. Although it is a little expensive, it should be healthy and delicious.

Spring Festival tourism is to relax and relax, refuse to punch in the style of "special forces tour", the family can go shopping and travel casually.

On the eve of the Spring Festival, Xu Xingfeng, director of the Department of Market Operation and Consumption Promotion of the Ministry of Commerce, said that with the changes in people's lifestyles, demand has also changed, and China's consumer market has shown many new characteristics: more pursuit of green health; More prominent personality diversity; more cultural characteristics; More favor for technological intelligence.

Changes in the consumer market are the result of the interaction between the supply side and the consumer side, and are long-term. The excitement of the Spring Festival consumer market is a powerful response to some of the current negative consumer remarks.

II. II. II

The reason why the Spring Festival holiday in 2024 can become the "hottest in history" is long before the holiday.

During this year's Spring Festival holiday, all units are encouraged to combine the implementation of paid annual leave and other systems, and the total holiday may reach 9 days, which is higher than the 7-day holiday in previous years, which stimulates the combination of leisure and travel needs and the demand for visiting relatives and friends during the Spring Festival.

If we talk about the Spring Festival holiday in 2023, people are still a little apprehensive because the epidemic has just opened. This year's holiday can be described as a complete joy.

Visiting relatives and friends, short trips, inter-provincial vacations, ......According to **, there will be 9 billion people traveling, visiting relatives, leisure, etc. in the 40 days of the Spring Festival, and the cross-regional flow of people in the whole society will hit a record high.

The flow of 9 billion people not only contains the expectation of reunion, but also adds vitality to consumption.

If you have time to consume, you have to have a place to consume.

During the Spring Festival, cultural tourism across the country can be said to have made great efforts to attract tourists and made a lot of preparations.

For example, the city of Huangshan issued a warm invitation to tourists from all over the country to "spend the New Year in Huizhou". In Huangshan and Qiyun Mountain, the "New Year on the top of the mountain" scenes were created, and the "Ancient Village New Year" scenes were created in Xidi, Hongcun, Xixinan, Wang Mantian and Zhanqi, Nanxinan and Panxia.

The folk dragon dance performance team parades in Hongcun Shi Yalei pictured.

It is also worth mentioning the change in the main consumer force.

The earliest batch of "post-90s" are 34 years old this year, and with the post-00s becoming the main consumer force, affected by the growth environment, they have more needs for spiritual enjoyment than the previous generation, and the pursuit of quality is higher.

Driven by policy promotion and market demand, consumption scenarios and business formats continue to innovate, injecting vitality into the consumer market.

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The Spring Festival of the Year of the Dragon reflects the potential of China's super-large-scale domestic demand market and further stimulates the momentum of China's economy.

Zou Yunhan, deputy director of the Macroeconomic Research Office of the State Information Center, said that during the Spring Festival this year, the popularity of the consumer market can significantly promote the improvement and innovation of consumer supply, and promote the supply and demand cycle of the whole society to reach a relatively higher level, which will lay a relatively solid foundation for a good start of the economy in the first quarter of this year.

Focus on Anhui and do enough homework around consumption.

On January 18, the Anhui Provincial Department of Commerce, together with relevant departments, issued the "2024 Huidong Consumption Promotion Year" Action Plan, held the "2024 Huidong Consumption Promotion Year" action kick-off meeting on January 19, and issued the "Notice on Further Optimizing the Distribution of Consumption Vouchers and Accelerating the Stimulation of Potential Consumption" in the name of the Provincial Office for Issuing Consumption Vouchers on February 2, guiding all localities to seize the Spring Festival consumption season, and hold Spring Festival consumption promotion theme activities in combination with the folk customs of the Year of the Dragon, "domestic products and national tides", etc.

During the Spring Festival, Anhui Province organized more than 500 Spring Festival consumption promotion theme activities, including more than 200 in Hefei. Wuhu, Fuyang, Ma'anshan, Huaibei, Huangshan and other cities issued more than 13 million yuan of New Year Huimin consumption vouchers.

The Spring Festival is off to a good start, and how to keep up with it in the future is crucial.

This year's Anhui Provincial ** work report mentions "stimulating potential consumption".

According to a relevant source from the Anhui Provincial Department of Commerce, this year's province's consumption promotion focus will be on the basis of "automobiles, home appliances, department stores, catering, cultural tourism" and other fields in previous years, strengthen the guidance of digital consumption such as instant retail and live e-commerce, time-honored brands and other domestic "trendy products" consumption, sports consumption and other fields, and further strengthen green consumption such as new energy vehicles and smart homes to better meet the diverse needs of consumers.

In terms of the issuance of consumption vouchers, we will further optimize the experience of issuing and using consumption vouchers, improve the accuracy and convenience of consumption voucher issuance, and encourage all localities to adopt new consumption promotion methods such as "consumption vouchers + activities" and "consumption vouchers + scenarios", so as to bring more benefits and better experience to consumers.

In 2023, China's total retail sales of consumer goods will be 4715 trillion yuan, a year-on-year increase of 72%, and the contribution rate of final consumption expenditure to economic growth reached 825%。The fundamental role of consumption in economic development has been continuously enhanced.

Therefore, don't underestimate every penny you spend, it is an important force to promote the sustained economic recovery.

The "scarring effect" brought about by the epidemic makes people afraid to spend money. But the more times like this, confidence is more important than **, and consumers should look at consumer demand rationally.

The invisible hand of the market and the visible hand of the market work closely together to write a good article on consumption.

According to Anhui**.

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