Reporter Xiahou Fengchao
Not long ago, at the China International Meat Exhibition jointly sponsored by the World Meat Organization and the China Meat Association, Xiwang won the gold medal of the exhibition. This is the second time that Xiwang barbecued sausage has won the gold medal after winning the "International Quality Gold Award". At the exhibition, with its unique processing technology, strict control of raw material standards and the absolute advantages of various quality indicators, Xiwang large pieces of black pork barbecue sausage won unanimous praise from the judges, and praised Xiwang for winning the gold medal is well deserved.
It is rare for a food company from Yantai to win the gold medal of the International Meat Exhibition by virtue of its high attention to food safety, excellence in quality, persistent pursuit of high standards, and continuous exploration of scientific research and technology. Today, let's follow in the footsteps of reporters and explore the secret of Xiwang's success.
Participate in the formulation of international and domestic standards
Designated product for the 5th World Pork Congress
Founded in 1996, Xiwang Group is mainly engaged in the research and development, processing and sales of low-temperature meat products, and currently has six series of products: traditional sauce and marinated meat products, Western-style meat products, light fast food, quick-frozen products, condiments, and aquatic products, with more than 290 kinds of products on sale, and nearly 2,000 direct chain stores.
In recent years, Xiwang has actively participated in the standardization and revision work, striving for the right to speak on international and domestic standards, and has accumulated rich experience in the field of sauce and marinated meat products.
According to Li Jianjun, deputy general manager in charge of quality, since 2009, Xiwang has participated in the preparation and revision of nearly 20 national and industry standards such as the national "General Principles for the Quality of Marinated Meat Products" and "General Principles for the Quality of Chinese Sausages" and five ISO international standards such as "Meat and Meat Products - Terminology", and has been established as the formulation and revision unit of national industry regulations and standards by relevant national departments for many times. At the end of 2021, the Standardization Administration of the People's Republic of China announced the list of the second batch of national consumer goods standardization pilot projects, and Xiwang Group was successfully selected.
Guillaume Roué, President of the World Meat Organization, presented the "Double Gold Member" certificate to Xiwang.
In 2005, Xiwang Group joined the World Meat Organization and was one of the first members of the World Meat Organization in China. With the business philosophy of emphasizing research and development, strong international market awareness, and outstanding characteristic flavors, the meat products produced by Xiwang have become the designated products of the 5th World Pork Congress. In 2019, Xiwang was rated as a "Double Gold Member" by the World Meat Organization, and in 2023, Guillaume Roué, President of the World Meat Organization, once again awarded the title of "Double Gold Member" in 2023 to Xiwang, and highly praised Xiwang's leading meat product research and development technology, high-quality product quality and strict management system, and highly praised Xiwang in promoting China's meat industry to the international market and showing the world the high-quality management level of Chinese enterprises. and outstanding contributions to the promotion of Chinese food culture.
Insist that science and technology are king
High-tech leads the development of the industry
High-tech is the basis for formulating high standards and pursuing high quality, and joint R&D institutions to study new technologies and promote product iteration and upgrading are the insistence of Xiwang from beginning to end. Over the years, Xiwang Group has undertaken major scientific research projects with China Meat Research Center, Nanjing Agricultural University, China Agricultural University and other scientific research institutes, and has participated in the major projects of the national "Eleventh Five-Year Plan", "Twelfth Five-Year Plan" and "Thirteenth Five-Year Plan" scientific and technological support plan, and has been authorized more than 130 national patents, and has developed key technologies such as "low-temperature autoclave technology", "ultrasonic salting technology" and "continuous brine processing technology", which have solved a number of bottlenecks that plague the industry. These technologies have been fully applied to the production line of Xiwang, which has promoted the upgrading of Xiwang products, and is also the internal technical support for Xiwang barbecued sausage to win the gold medal of the International Meat Exhibition.
Xiwang scientific researchers are carrying out testing work.
In Yantai Xiwang Industrial Park, various certificates and medals issued by such scientific research are hung all over the walls. Xiwang Group R&D Center has also been rated as "National Recognized Enterprise Technology Center", jointly awarded "National Pork Technology R&D Sub-center" by five national ministries and commissions, and is recognized as "Shandong Enterprise Technology Center" by Shandong Provincial Department of Science and Technology, and the Group's laboratory has also been rated as "National Recognized Laboratory". Most of Xiwang's testing equipment comes from Europe and the United States and other countries, and some of them have a detection accuracy of 1 part in 10 billion, and the detection level has reached the nanogram level. It is the continuous progress of science and technology that has led to the continuous innovation of product quality, which is an important internal factor for the formation of Xiwanghao's reputation.
Build an ingenious brand and insist on providing consumers with high-quality products.
Nowadays, Xiwang counters have spread all over Shandong's large and small supermarkets, for people who like cooked meat products, Xiwang is their preferred brand, in these places, the name Xiwang is almost known to all ages. In any Xiwang counter, randomly ask the citizens who come to buy, and everyone's evaluation of Xiwang is unanimous - safety, hygiene, nutrition, peace of mind, health ......
Hou Shisong, deputy general manager of Xiwang Group, said: "Since its establishment, the group has aimed at the future development trend of low-temperature meat products at a high point, introduced foreign advanced meat product processing technology and experience, attached importance to production quality management, insisted on making high-quality products, and adhered to the direct chain and international development path. At present, nearly 2,000 directly operated chain stores of Xiwang have achieved seamless coverage in Shandong Province and have become the leading enterprises in the agricultural industry in Shandong Province.
Approaching the Spring Festival, Xiwang gift box is fully listed.
Approaching the Spring Festival, Xiwang gift box has been fully listed. It is understood that Xiwang in-depth consumer group research, combined with public preferences, adhering to the product concept of balanced nutrition and scientific collocation, has developed a wide range of Xiwang gift boxes, mainly promoting world food, gold medals, lo-mei treasures, Xi Mantang, Jin Mantang, sauce and marinade legend, reunion gift, fortune to come, happy to meet, family music, Wang Yunlai, Fu Ruilai 12 models, the price ranges from less than 100 to more than 400, the packaging is novel, chic, the color is festive and atmospheric, and there are many options, which can meet the needs of enterprises to distribute benefits and consumer holiday gifts. Visiting relatives and friends for a variety of needs.
Popular in overseas markets
The national brand is internationally recognized
Xiwang has not only been recognized by domestic counterparts, but also tied the stomach of overseas consumers with its strength. In 2005, Xiwang established an overseas scientific research center in North America, which has top food scientists from North America, Europe and other countries around the world, focusing on food nutrition research and technology sharing with China. The new technologies such as "natural fermented meat sauce", "deep-sea fish intestines", "plant natural protein", "zero addition", "low-temperature autoclave technology" and "natural flavors" jointly developed by Xiwang and them have been continuously transformed into Xiwang's domestic production and processing.
Xiwang won the Glade International Food Award.
Markekgierus, a well-known meat scientist at the overseas R&D center, said in an interview: "I have been to the Xiwang headquarters in Yantai, China, and I am very surprised that their food safety standards, as well as the research on the nutrition and health of meat products, are the same as those in Canada. ”
Xiwang has been recognized by the developed countries in the West with its strength. In 2013, at the Alberta Meat Competition, Xiwang won the first place in the pork product competition; In 2014, Xiwang passed the SQF certification of the world's strictest food safety system and won the Sino-Canadian Cooperation Excellence Enterprise Award. In 2018, Xiwang won the Canadian Meat Industry Leading Award by virtue of its absolute quality advantage. In 2022, at the 29th Gegrad International Food Awards, Xiwang won the grand prize in the refrigerated and frozen food category in one fell swoop.
With advanced scientific research technology and ingenuity quality, Xiwang has steadily occupied the market of developed countries such as Canada, Japan, the United States, Spain, etc., and is deeply trusted by local consumers. In the past two years, Xiwang products have been sold well on many internationally renowned large-scale e-commerce platforms, such as Rakuten, Goodfood, Instagram, etc., and the group's global strategic layout is firm and calm.
Xiwang products are sold well overseas.
The great importance of food safety, the pursuit of excellence in quality, the persistent pursuit of high standards, and the continuous exploration of scientific research and technology are the secrets of Xiwang grilled sausage winning the gold medal of the International Meat Exhibition and continuously expanding overseas markets. In the future, Xiwang will adhere to the road of high quality, high standard and high technology, start the international popularity of national brands, and let the taste of China go to the world.
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