In this episode, the host and guests want to ** the topic of clothing, more specifically about the exploration of dresses. Founded in 1998, the company has been committed to the inheritance and innovation of dress culture and art, with 25 years of focus on research and development and production, in his words, each dress is a finely crafted work of art. So what is their brand called? Where does this passion for clothing come from? He is the chairman of Zhejiang Keying Industry, Zhang Lifu.
Founded in 1994 by Mr. Zhang Lifu, Keying started with 2,000 yuan, 3 people and 1 store, and has developed to nearly 1,000 stores and more than 1,000 employees across the country, providing thousands of women with appropriate clothing to accompany them in their highlight moments. In the early days of the business, the store was not large, but out of his love for fashion, Mr. Zhang Lifu was full of passion for the clothing business. In the creative environment with limited resources, we have designed batches of novel clothing, which are deeply loved by customers.
In 1998, after hard work in the early stage, accumulating a certain amount of entrepreneurial capital and awareness of fashion trends, Mr. Zhang Lifu realized that if he wanted to have more development space and realize his dreams, he must develop closer to the forefront of fashion, so he decided to move the company's headquarters to Hangzhou, which is 90 kilometers away from Zhuji, and founded the Batina brand. Carina Lau was invited as the first generation of image spokesperson to lead the industry to officially enter the all-star era.
In 2011, when Badina was booming, Mr. Zhang Lifu decided to bring Colove, a leading Italian luxury brand with pure European roots, to China. Badina &Colove, as the right-hand man of Keying, conveys the two golden business cards of Chinese culture to the world in the name of fashion. Coying is determined to make China the world's fashion center in the future. In the program, Mr. Zhang talked about the core pain point of brand building, which is to build a differentiated and visual brand, clarify the brand concept and culture, and at the same time enhance the institutional strength and innovation of the enterprise, which is also the goal of Zhejiang Keying Industry Co., Ltd. to constantly challenge and strive for. Consumers' brand awareness is increasing, and their personalized aesthetics are more diverse, not only focusing on brand awareness and reputation, but also emphasizing the recognition of brand and cultural connotation.
Therefore, the corporate brand from ordinary to well-known, and then to the differentiation with a specific image style and cultural connotation, and finally to be widely recognized by consumers, requires long-term investment and accumulation, and requires us to continue to cultivate in many fields such as R&D and design, brand promotion, corporate culture, image management and visual merchandising of terminal channels.
In the future, Zhejiang Keying Industry will unify the voice of consumers into a goal, which is a very important value orientation. In the process of continuous development, whether from the brand innovation, product innovation, or institutional innovation, enterprises will carry out more systematic planning and management. Relying on the national advocacy of big data management, the company will analyze big data, refine the company's problems and customer needs, and better realize the vision of the future market. There are many century-old brands, but in order to win the respect of the industry, it must be conducive to the development of the industry and the development of society. Do more public welfare undertakings and cultivate talents. Zhejiang Keying Industry will uphold the original intention of using fashion language to convey Chinese culture to the world, so that people in the world can feel that Chinese culture is broad and profound, and it has a very deep heritage!