With the continuous improvement of people's awareness of food safety and environmental protection, more and more consumers have begun to tend to buy green, organic and pollution-free food, among which rural free-range chickens are favored. However, how to sell free-range chickens in rural areas has always been a problem for farmers. Here are some practical ways to help farmers expand their sales and increase their income.
1. Establish a brand image.
Brand image is the first impression of a product that consumers recognize, so it is crucial to establish a good brand image. Farmers can choose to register their own trademarks, design unique packaging, highlight the characteristics and advantages of the product, and improve consumer awareness and trust in the product. At the same time, it can expand brand influence and attract more consumers through first-class publicity, network promotion and other ways.
Second, the combination of direct sales and network sales.
Direct sales are the most direct way for farmers to sell, which can be done by setting up stalls in markets, farmers' markets and other places, or directly to consumers' homes. The advantage of this method is that it can directly contact consumers, understand market demand and feedback, and adjust the breeding plan in time. At the same time, farmers can also sell through online platforms, such as e-commerce platforms such as ** and Jingdong, to expand the scope of sales through online sales and attract more consumers.
3. Cooperate with the catering industry.
The catering industry is a relatively stable part of the consumer market, and cooperation with the catering industry can help farmers stabilize their sales channels. By cooperating with farmhouses, specialty restaurants and other catering establishments, we can provide free-range chickens to them, increase the special dishes of catering establishments, and at the same time bring stable sales channels to farmers. In addition, it can also establish cooperative relations with large catering enterprises to jointly develop new products and improve market competitiveness.
Fourth, the establishment of a membership sales model.
Membership sales is a relatively common sales model, which can help farmers establish stable customer relationships and increase sales. Consumers can be attracted by setting up membership cards, redeeming points, etc., and providing members-only benefits and services, such as giving away products on a regular basis, providing customized services, etc., to increase customer loyalty. At the same time, a member database can be established, members can be classified and managed, and precision marketing can be carried out for different categories of customers.
5. Participate in agricultural exhibitions and agricultural product fairs.
Attending agricultural exhibitions and agricultural fairs is a great opportunity to expand your sales channels, showcase your products and services, and connect with potential customers. At the exhibition, you can attract the attention of visitors by showing the characteristics and advantages of free-range chickens, distributing promotional materials, etc. At the same time, it can establish cooperative relations with other agricultural enterprises and distributors to jointly develop the market.
In short, it takes a lot of efforts and attempts to find a market for rural chickens. Farmers need to combine their own actual situation and market environment, choose their own sales methods, and constantly expand sales channels. At the same time, it is necessary to pay attention to product quality and service quality, improve consumers' awareness and trust in products, and increase market competitiveness. Through continuous efforts and innovation, I believe that rural free-range chickens will be able to move towards a broader market.