February** Dynamic Incentive Program
In a certain sense, the successful launch of the music variety "The Sound of Life" not only creates a strong IP with unique characteristics and core, but also makes up for the temporary vacancy of Mango Channel's brand music variety after "I Am a Singer".
From the point of view of content attributes, from the Hong Kong Philharmonic season to the treasure island season to the family years that have just ended, the first three seasons of "The Sound of Life" have made a brilliant play and excellent promotion of the classic songs of Chinese pop ** in Hong Kong, Treasure Island, and the mainland.
In addition to the final competition between the seven brothers of the men's team and the five golden flowers of the women's team, the major awards also have their final attribution.
The situation that everyone in the resident guest singer has won the award shows the weak competitiveness and strong performance of "The Sound of Life" from one side, and the result of all the joy has more or less reduced the gold content of the award.
Overall, "The Sound of Life: Family Years" is slightly "thin" compared with the first two seasons, but Mango Channel's consistent intensive cultivation still makes it crush most of the music variety programs under the premise of good quality.
There's room for song selection.
After the broadcast of "The Sound of Life: Family Years", while a large number of likes and recognition, it also encountered a lot of complaints and doubts.
The main point of doubt is focused on the choice of songs for this season.
The "reuse" of a large number of songs that have appeared in other music variety programs** makes many people feel that Mango TV is a little insincere. And some resident guest singers bring their own reinterpretations of the original songs, which seems to be classic enough and lacks popularity.
Compared with the rich and treasured Hong Kong and Taiwan pop**, although the mainland pop** is constantly developing, the quantity and quality of classic songs still seem to be slightly unconvincing.
This may also be an important reason for the decline in the quality of "The Sound of Life: Family Years".
It can be said that almost all of the twelve resident singers are carefully selected from the current Chinese pop music scene, which can be seen from the fact that most of them have joined the CCTV Spring Festival Gala of the Year of the Dragon.
Among the twelve singers, the singers with both traffic and strength highlight the dazzling light on the stage.
For example, Chen Chusheng, Wang Sulong, and Zhou Shen among male singers, and Wang Xinling and Yu Kewei among female singers.
Compared with Sun Nan or Song Yaxuan, whose strength and traffic are not very balanced, these singers are obviously more concerned and sought after by fans, and the out-of-the-circle songs and out-of-the-circle stages are basically monopolized by them.