Yaling Cao (Zhejiang University of Media and Communication).
On February 16, 2024, OpenAI released the Wensheng ** large model SORA, and an article "OpenAI's New Release of Wensheng ** Model SORA - Reality, No Exists" swiped the screen of Moments. Next, SORA has become OpenAI's new hit and is sought after worldwide. Musk posted "GG Humans", and Zhou Hongyi, founder of 360 Group, predicted that "the realization of AGI will be shortened from 10 years to 1 year". In addition, anxiety-inducing and inflammatory opinions such as "reality no longer exists", "xx is replaced", "xx is dead", "xx will disappear", "this industry is going to be gone" and other anxiety-causing and inflammatory opinions also flooded the Internet in an instant.
The ** released on the official website of OpenAI shows that the development quality of Wensheng ** has been preliminarily affirmed, and the future development of AGI is foreseen to a certain extent. The emergence of SORA has changed the production industry, and it may further change the form and mechanism of content generation. The current impact is on the content production side, but this is also to be expected in the AIGC trend after Chat GPT or Midjourney, Stable Diffusion.
Sora arouses excitement and reverie for the future. We need to focus on the future, but at the same time, we need to disenchant the sora. The quality of today's online information is uneven, and the purpose is not necessarily pure. In addition to those who study and look forward to AI, there are also those who are afraid that they will be abandoned by the new technology of the AI era and start to sway, there are also those who vent their daily stress and uncertainty into the carnival of shouting, and there are also those who are trying to seize the opportunity to sell classes and cut leeks. Under the carnival, the first person to make money is not the person who stands at the tuyere to study technology, but the person who cuts leeks with the help of the tuyere.
It remains to be seen whether SORA will be able to go as far as we imagined, at least not yet. SORA is not yet open to the public, and according to its official statement, "it is still in the early stages of the world's model research and application." "The concept of 'powerful' is more of a matter of our own imagination or storytelling. Back to reality, AI-generated content needs to be improved in terms of text logic or quality or quality. There are endless examples of selling dog meat on sheep's heads, some casually collage the existing market and public industry information, popularize the skin of basic concepts, and even take excellent works taken by real people as AI production cases.
AIGC is about efficiency, but it doesn't seem to replace creative core work at the moment. Sora is an English word that extends from Japanese, originally meaning sky, and later derived from freedom, which is not the same as the disappearance of reality. Before we can generate high-quality content with the help of AI, we still need to ask high-quality questions at the core point, and high-quality questions** are better than high-quality and accurate questions. This requires our own experience, professionalism, and personal insight into related issues; We still need to enter the core point of high-quality demand commands,—— for example, in the Wensheng diagram, we need to have enough understanding of the selection of style types, ** conception, requirements in various fields, etc., for example, we need to understand the grammar of **, creative scripts, etc. Even if the AI produces the content in the end, there is still a difference, there is a difference between AIGC and AIGC, there is also a difference between AIGC and people, and the audience is also differentiated. If something is replaced or changed, people are liberated from productive forces, or prompted to return to the areas they love, are authentic, and should be developed or improved, why not?
In addition, some people say that "reality does not exist" means that Musk's virtual humanism is possible - maybe our world is just someone else's game. The idea is not new, and has been put forward by films, literature, and philosophers over the years. But in any case, we can't verify whether it is true, or whether it is time to go to work, to go to school, to study the technology in a down-to-earth manner, to study the ethics of the research ethics, and to create honestly. It is worth mentioning that in today's uncertain and anxious world of change, the best way out is still to return to itself.
Whether it's sora or chat, it's just a tool, and you don't always have to be taken for granted and abandoned. Excessive myths are not advisable, we can jointly foresee industrial changes or industry reshuffles, but this is based on objective and true communication information, the current situation of the industry and its own positioning.