donews reported on January 11 that the marathon continued to be hot, and Sunday's Xiamen Marathon ushered in 1360,000 people pre-registered, 30,000 people participated, the number of people hit a record high. More than 1. out of 30,000 people20,000 people wore Xtep to complete the course, accounting for the first time for four consecutive years.
The 2024 Xiamen Marathon released by Yue Running Circle ranked first in the wearing rate of running shoes of various brands, and Xtep accounted for the first place.
Not only that, Xtep helped Xiamen Marathon to make all 30,000 uniforms environmentally friendly, and each competition took 6-7 plastic bottles** to recycle, replacing traditional chemical fiber with 100% recycled chemical fiber, and 1kg of recycled chemical fiber can be reduced by 18kg of carbon emissions. This is also the first time that Xtep has cooperated with the marathon organizing committee to implement this concept since it launched the "Cycle for the Future" environmental protection concept in 2020.
The environmental protection competition on display at the Xiamen Marathon Expo
All staff speed up and everyone wears "carbon".
After the race, according to the official statistics of the Xiamen Marathon, a total of 2,347 people ran for 3 hours, the highest in the history of Xiamen Marathon. According to the "2024 Xiamen Marathon Big Data" released by Yue Running Circle, Xtep won 438% of the proportion ranks first in the wearing rate of the top three players.
Among them, Xtep's flagship carbon plate running shoe 160x 50 pro and xtep 160x 30 Pro ranked first in this year's Xiama Broken Three Shoes List.
I. Third. The newly released 260x carbon plate running shoes have also become the choice of many runners. The "X" in Xtep's flagship racing shoes is named after the X-shaped heterogeneous carbon plate used in Xtep's running shoes, and the 260X jumps out of the conventional iteration of the original 260 series and adds carbon plates, setting the goal that everyone has "carbon" to wear and everyone can wear "carbon" at the beginning of the design, helping more runners run faster.
The new 260x multi-scene carbon plate running shoe.
Let's run "Xiamen" together to reduce carbon emissions for everyone
2003 was the first year of cooperation between Xtep and Xiamen, when the number of participants in Xiamenma was only 1,000, and after 16 years of "running with him", runners gradually established a familiar experience of running "Xiamen", "wearing the best Xtep running shoes, running the most beautiful Xiamen-Ma track", but obviously Xtep's ambition is not limited to this.
On the eve of Xiamen Marathon, Xtep's Champion Edition running shoe family launched the "Everything Alive" environmentally friendly color scheme, dyeing all the champion family shoes covering beginner runners to elite runners "green". The choice of the flagship shoe as an environmentally friendly color scheme obviously conforms to the trend of sustainable development and the runners' concern for environmental issues. From the perspective of Xtep's own development, the environmentally friendly color matching this time has released the next brand vane.
Xtep Champion Edition running shoe family "All things are born" color.
Not only to let everyone wear "carbon", but also to call on everyone to reduce carbon.
Ding Shuibo, Chairman and CEO of Xtep Group, said at the "2024 World Athletics Federation Sustainable Development Forum" that running + sustainability = people's pursuit of a healthy and beautiful life, Xtep + Xiamen Marathon = sustainability, creating a model of environmental protection marathon and running towards sustainability together.
Ding Shuibo attended the "2024 World Athletics Conference Sustainable Development Forum" and delivered a speech.
Compared with the obvious environmental protection color matching, there are more subtle "cultivation internal skills" that are accumulating Xtep's strength in sustainable development. As early as July 2023, the international rating agency MSCI upgraded Xtep's ESG rating from BB to BBB, which is the highest score among Chinese sportswear brands.
In the running shoe category, Xtep launched its first low-carbon concept running shoe 360-ECO in 2022, injecting low-carbon elements into the champion family. 360-eco uses vegetable oil raw materials, and a size 41 men's shoe can reduce carbon emissions by 81% compared to traditional petroleum-based materials. The "All Creatures" color scheme may reveal the approach of a low-carbon version of the champion family.
From BB to BBB, Xtep only took 1 year. Since 2007, Xtep has sponsored more than 1,000 marathons, and if all marathons are "green", it is conceivable what kind of contribution it can make to carbon reduction. Xtep, which is good at long-termism, has yet to see the ceiling on how much it can achieve in the new proposition of sustainability.