"A flower on the chest has become the standard for the trendsetters of the times. ”
This winter, the TV series "Flowers" caught fire, and there was a burst of Shanghai heat, and the "ancient" fashion brand "Mengtejiao" returned to the public eye with the business war of Mr. Bao.
However, according to ** recently, due to the renovation plan of Shanghai Sixth Department Store, the only Mengtejiao clothing store in Shanghai may be closed.
Although the name is "dreamy" and "delicate".
Meng Tejiao did it.
Boutique**, boss selection.
In the early 1990s, when the average monthly salary in Shanghai was about 300 yuan.
A lot of "dream boys".
are willing to spend a few months' salary.
Buy a 900 yuan Montejiao polo shirt.
Picture from: Shanghai Citizens' Life Guide.
There are also many legends about Montejiao.
The flowers on the logo will be particularly eye-catching in the ballroom.
The genuine Montejiao lighter can't be lit.
It will be refreshing to wear.
Some netizens recalled:
At that time every fashionable pursuit.
Delicate boys have to make a dream.
The classic colorway is ice gray blue and restrained black".
My dad recalls going to my mom's house for the first time.
The gift for my uncles was a Polo shirt from Montejiao."
Some netizens said:
Montejiao is the dad's lululemon".
However, recently there was news that it was announced.
The only Montejiao clothing store in Shanghai.
or will be closed. 
Many netizens sighed: "My dad liked it at that time" and "I can only wear it on important occasions".
So, can Shanghainese still buy Mengtejiao?
On January 9, a Chao News reporter called Shanghai Sixth Department Store, and the staff told the reporter that the Mengtejiao counter is in the **5th floor** area, and now the shopping mall is normally open and can be purchased.
Regarding the news of the removal of the cabinet, the staff said.
I heard the news that Shanghai 600 was going to be renovated, but I didn't hear that it was going to be removed.
This flower of fashion, do you have a felling in your family?
Meng Tejiao's appearance in the flowers is very grand, and the narration describes it like this: "In the early days of reform and opening up, the people's demand for a better life continued to improve in social progress. The French-made Monte Bright Silk T-shirt made most Chinese start the pursuit of fashion brands for the first time. ”
In China in the 90s of the last century, this little flower set off a fashion wave, which was very interesting, and even appeared the phenomenon of human-to-human transmission, but it was transmitted from man to woman.
Some netizens' comments are evidence: "I watched the flowers with my parents, and after reading my father, I didn't make a sound, and I rummaged through the cabinet and found a polo shirt, which proves that he also wore Meng Tejiao back then, and he is also a trendsetter of the times." ”
Another person said: "Back then, my father said he would buy thousands of yuan of clothes, and his salary was only a few hundred yuan a month, which was much more chic than us." ”
There are also netizens in Jiangsu who commented: "In the 90s, it was very popular in Qidong, men over 18 years old did not wear Meng Tejiao and had no face to go out, at that time, the flower version was 1700 and the light version was 900, and Hualian Commercial Building sold hundreds of pieces every day." ”
At that time, the price of a "silk" polo shirt was 900 yuan, and in 1991, the average annual salary of workers in Shanghai was 3,317 yuan, with an average of about 276 yuan per month. You can see how crazy people were at that time, spending a few months' salary to buy a polo shirt, just to become the "most beautiful boy" on the street.
How popular the brand is Mengtejiao, thirty years ago, it was the LV in the eyes of "Mengtejiao Boy". The short dozens of seconds of footage in the TV series evoked many people's memories, and they flipped through their own photo albums and found that his father was also a "Mengtejiao" boy when he was young.
Xiao Chen, a post-90s girl in Hangzhou who chased "Flowers", was deeply impressed by this little flower, "My grandfather has a Polo shirt with a dream, a heavy silk, which was brought back by relatives who went abroad that year. Xiao Chen said that this dress is very precious to grandpa, and he has to tell grandma not to twist it when washing clothes, otherwise it will be easy to break.
Lao Zhou, who is in the clothing business in Hangzhou Qianjiang Small Commodities Market, also remembers the fashion trend brought by Meng Tejiao, "I was in my twenties in the 90s, and I just started to do clothing business at that time, and Meng Tejiao was not too popular at that time. Wearing a Montejiao shirt polo shirt, with a pair of apple jeans, and a belt from Goldlion, how fashionable and fashionable it is. ”
Why was Meng Tejiao so popular back then?
It is said to be the standard configuration of Zhejiang bosses.
Time has passed, and Meng Tejiao has become the tears of the times.
Why was Meng Tejiao so popular back then? Why is there no sound now? Is he really a luxury? Meng Tejiao became popular, and some netizens raised their doubts, "I have the impression that Meng Tejiao seems to be a fake foreign brand, and it will be lost after a while." "This brand is unknown to the French themselves, but it is famous in China. ”
The reporter checked a lot of information, Montejiao is indeed an authentic French brand, founded in 1880, in 1971, Hong Kong Montejiao Far East was established.
In 1979, Mengtejiao's "Bright Silk" series of clothing entered the mainland market, focusing on **. At this time, China ushered in the wave of reform and opening up, people have just said goodbye to the dull and monotonous colors of black, blue and gray, and fashionable clothing brands are too scarce for Chinese and the Chinese market.
At that time, Meng Tejiao also knew how to grasp the consumption psychology of the Chinese people, first went to Hong Kong to set up a company, and then used Hong Kong as a bridgehead to open the market of several major first-tier cities in the mainland.
The right clothing store on Jiujiang Road, Shanghai Impression 1994** series screenshot.
In 2009, the magazine "China Market" mentioned that "for those mainland consumers who have relatives in Hong Kong, asking their relatives to bring back a piece of Mengte Jiao's clothes can often be shown off in front of everyone." And the popularity of Meng Tejiao has a lot to do with Zhejiang people.
In 2009, there was a vivid description in a report on Meng Tejiao in "Yicai**": "In the 90s, the typical image of a Wenzhou boss was 'middle-aged, fat', holding a black or brown handbag, and using a Motorola mobile phone to contact business in high spirits. The important sign is that he is wearing a shiny, brightly colored Montejiao T-shirt with a small flower on his left chest. ”
In the 90s, Jiujiang Road, Huangpu District, Shanghai, was once a popular clothing street, almost every store sold Mengtejiao, and the first to do business here was a group of Wenzhou bosses.
At that time, we wore Montejiao as a formal wear. According to a Wenzhou boss who made clothing, Wenzhou people at that time could "fight" and "break", Meng Tejiao, ** is the hottest, everyone will form a group to find channels to purchase.
There is also the last Mengtejiao counter in Hangzhou, which has a lot of fans.
If Hangzhou people want to buy Mengtejiao, is there still a place to buy it?
On the 6th floor of Block A, Hangzhou, the Chao News reporter found a Mengtejiao counter, probably because of the weekday night, there was no one on the 6th floor, and the counter was hung with discounted posters.
Most of the clothes in the counter are mainly business-oriented, focusing on a "hall style", a shirt is about 1,000 yuan after discounting, and the goose down jacket is about 2,000 yuan. Sister Yu, the counter sister, told reporters that this is the only Mengtejiao counter store in Hangzhou, which has been open in Hangzhou for more than ten years. "The quality of our clothes is very good, and they are not cheap, and they have basically not changed much over the years. Sister Yu said that most of the people who come to buy Mengtejiao now are middle-aged men in their fifties and sixties. There are also a few regulars in the store, who only wear polo shirts and come to buy them regularly.
Qianjiang Evening News Comprehensive Chao News reporter Zhou Xialin, Shangguan News, netizen comments, etc.).