Among the traditional Chinese festivals, the Lantern Festival is a day full of festivity and reunion.
Around this festival, there is a traditional pastry - jujube cake, because of its unique taste and meaning, it has become a popular commodity for many families and businesses to buy.
The price of a pound of jujube cake is between 12-25 yuan, the market demand is large, and the profit is considerable, so it has become the best period for jujube cake sales before and after the Lantern Festival.
First, the market potential of jujube cake.
Jujube cake is a traditional pastry made with red dates as the main raw material, combined with flour, sugar and other ingredients.
It not only tastes soft and glutinous, sweet and delicious, but also means reunion and auspiciousness, and is deeply loved by people.
During the Lantern Festival, people often buy jujube cakes as holiday food, hoping for a better life.
Therefore, the market demand for jujube cake is large and has broad market prospects.
Second, the production process of jujube cake.
Although making jujube cake may seem simple, it actually requires a certain amount of skill and experience.
First of all, high-quality jujubes should be selected, and after soaking, pitting, steaming and other steps, they will be fully softened and released a rich jujube fragrance.
Then, the jujube paste is mixed with flour, sugar, oil and other ingredients, and then fermented, molded, baked and other processes to finally make a sweet and delicious jujube cake.
3. Sales strategy before and after the Lantern Festival.
Before and after the Lantern Festival, merchants can adopt a variety of strategies to ** jujube cakes.
First of all, you can expand your sales channels through a combination of online and offline.
In terms of online, you can use social **, e-commerce platforms and other channels to promote and attract more consumers' attention and purchases; In terms of offline, you can set up sales points in shopping malls, supermarkets and other densely populated places to attract passing customers.
Secondly, it can attract the attention of consumers by launching preferential activities, giveaways, etc., and increase their willingness to buy.
In addition, it can also cooperate with related enterprises to carry out joint activities and expand brand influence.
Fourth, the profit analysis of the jujube cake business.
Taking the price of a pound of jujube cake as an example, assuming that the daily sales volume is 100 catties, then the daily sales are between 1200-2500 yuan.
After deducting costs, the net profit is about 600-1500 yuan per day.
If you can continue to maintain such sales around the Lantern Festival, then it is not difficult to earn 500 yuan a day.
Of course, this is only a rough estimate, and the actual profitability will be affected by a variety of factors, such as raw materials, labor costs, market competition, etc.
5. Challenges and opportunities in the jujube cake industry.
Although the jujube cake business has great market potential and profit space before and after the Lantern Festival, it also faces some challenges.
First of all, the market is fiercely competitive, and businesses need to continuously improve product quality and service levels in order to stand out in the market.
Secondly, the instability of raw materials will also have an impact on operating costs.
In addition, with the improvement of people's health awareness, the requirements for food safety and hygiene are getting higher and higher, and businesses need to strictly comply with relevant regulations and standards to ensure the quality and safety of products.
However, there are challenges and opportunities.
As consumers' attention to traditional foods and culture continues to increase, the market for traditional pastries such as jujube cakes is also expanding.
Merchants can seize market opportunities and achieve rapid development of their businesses by continuously innovating products, improving quality, and expanding sales channels.
In short, in this special period before and after the Lantern Festival, jujube cake, as a traditional pastry, has great market potential and profit margin.
Merchants can seize market opportunities and achieve rapid development of their careers through elaborate production, clever marketing, and high-quality services.
At the same time, it is also necessary to pay attention to market changes, comply with regulations and standards, and continuously improve its own capabilities to meet various challenges and opportunities.