On January 5, the 17th Annual Conference of Chinese Institutional Investors hosted by China Times was held in Beijing, and the 17th Golden Cicada Award was announced at the same time. Atomy (China)** stood out from many participating companies and won the honorary title of "2023 Reputation Brand Company" at the 17th Golden Cicada Awards.
Initiated by China Times in 2007, the Golden Cicada Award is known as the "Financial Oscar" in the industry, and the awards cover banking, insurance, trust, asset management, financial technology, consumer finance, industrial companies, financial relations and other fields. As one of the important awards of the 17th Golden Cicada Awards, the "2023 Reputation Brand Company" was comprehensively evaluated, and Atomy won the award in one fell swoop for its excellent brand influence and consumer satisfaction accumulated over the years.
Quality is the life of an enterprise, and integrity is the foundation of a business. Over the years, Atomy China has fully respected the market demand and is committed to providing domestic consumers with "high-quality products and good prices" mass products, so it has been highly praised and recognized by the industry, ** and consumers.
Atomy Radiant Drink is one of Atomy's star products, which was developed by the Korea Atomic Energy Research Institute for 8 years. Atomy's Huanli Drink uses pure natural plants such as angelica, Chuanqiong, and white peony as raw materials, and insists on excellence in every link of product research and development, raw material selection, production and processing. An important manifestation of this is the establishment of a "food history tracking system" system to manage the history of raw materials at all stages from production to consumption of finished products. At the same time, Atomy has a set of strict material selection standards to ensure that these raw materials can be traced from cultivation and production to the finished product, so as to give consumers more peace of mind. In the production and processing process, Atomy has cooperated with BNH Co., Ltd. of South Korea to combine high-quality raw materials with modern industry for processing and production. In addition, Atomy has always adhered to the mass boutique strategy and continued to benefit consumers, adjusting the product specifications from a box of 30 bags to a box of 48 bags, 54 bags, and now a box of 60 bags.
Because of the excellent quality and fairness of the products, Atomy Huanli Drink has been the top seller of similar products in Korea for many years, and has won the love of many consumers. According to public information from the Korea Fair Trade Commission, from its listing in 2009 to 2021, Atomy Huanli Drink has reached 1.47 trillion won in South Korea alone, and 550 billion won in the international market excluding South Korea, totaling about 11.5 billion yuan. Especially in 2021, the total global sales volume of Atomy Radiant Drink increased by 17% year-on-year6%, reaching 379.1 billion won, equivalent to 2 yuan100 million yuan.
Taking this as an opportunity, Atomy will continue to keep up with the changes in consumer trends, pay more attention to product research and development, quality control, and consumer experience, and continue to innovate and upgrade products and services, so as to provide consumers with more high-quality and high-price service experience.