Recently, Tencent held its annual meeting at the Shenzhen Bay Sports Center, attracting the attention of many industry and investors. At the annual meeting, Tencent's Chairman of the Board of Directors and CEO Ma Huateng's speech attracted special attention. He spoke candidly about the challenges the company faces in the gaming business, as well as its future growth strategy. Although Tencent is known as the world's largest game company, Ma Huateng described his feelings over the past year as "at a loss" and "without accomplishments".
1. Challenges and reflections on the game business.
Ma Huateng first affirmed the important position of the game business in Tencent, calling it the "trump card business". However, he also did not shy away from pointing out the difficulties the company has faced over the past year. With the continuous emergence of a new generation of game companies, Tencent is at a loss for a while as the game market shifts from gameplay to content. At the same time, competitors continue to launch new products, while Tencent's own new products fail to achieve the desired results, giving people a feeling of unachievement.
This dilemma has led Tencent to rethink its game business strategy. Ma believes that the company needs to pay more attention to innovation and quality in the game business, rather than relying only on scale and market share. He said: "We must not rest on our laurels for success, we must always maintain a sense of crisis and initiative. ”
2. The expectations and challenges of the new game "Yuan Dream Star".
When talking about the recently launched new game "Yuan Dream Star", Ma Huateng said that although this game entered the market late, it is of great significance to Tencent. It's not just a game, it's also social, and it's Tencent's home base. Therefore, the company decided to go all out and explore co-development with other businesses.
However, the launch of "Dream Star" also faced many challenges. First of all, the market is highly competitive, and new games need to stand out from the crowd; Secondly, user tastes are becoming increasingly diversified, and meeting user needs has become a major problem; Finally, how to effectively integrate with other businesses to achieve common development is also a question that Tencent needs to consider.
3. The hope of the game going overseas and internationalization.
When talking about the game going overseas, Ma Huateng said that this is Tencent's greatest hope for international development. In the past few years, Tencent has played a certain advantage in the research and development of mobile games and network operation of overseas big IP game companies, and has established a good reputation. This has laid a solid foundation for Tencent Games to go overseas.
However, it wasn't all smooth sailing for the game. Ma Huateng pointed out that Tencent needs to do a thorough and solid job in software and game research and development, rather than being an enemy of other game companies or hardware manufacturers from a deep perspective. The most important thing is to find their main business and focus on it, so as to achieve a greater chance of success in the international market.
Fourth, the combination of AI and game business.
In addition to the game business itself, Ma Huateng also talked about the application of AI technology in the game field. He believes that AI was the focus of the whole industry and even the world last year, and Tencent can finally keep up with the first array in this regard. In the future, Tencent will apply the AI hybrid model to various games based on its own scenarios to improve product efficiency and user experience.
Ma Huateng said: "In the short term of one or two years, I don't think there will be a pure native AI application, and it should still be combined into all our products to improve efficiency." I think it's a big opportunity. He believes that through the application of AI technology, Tencent's game business will usher in new development opportunities.
5. Summary and outlook.
To sum up, Tencent is facing many challenges in the game business, but it also has broad development prospects. Ma Huateng's honesty and reflection show Tencent's determination and enterprising spirit in the field of games. In the future, Tencent will continue to increase its investment in the game business, focusing on innovation and quality improvement, and actively exploring common development with other businesses. It is believed that in the near future, Tencent will once again show its strong strength and influence in the field of games.
In addition, with the continuous development and application of AI technology, Tencent's game business will also usher in new changes and opportunities. We look forward to seeing more breakthroughs in the integration of AI and games to bring users a better gaming experience."
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