According to the data released by the China ** Association, the national ** consumption in 2023 will be 108969 tons, a year-on-year increase of 878%。Among them, ** jewelry consumption increased by 7 year-on-year97% to 70648t, bar and coin consumption increased by 15% year-on-year70% to 29960 tons. Although the gold price continues to rise, from more than 400 yuan at the beginning of 2023 to more than 600 yuan at present, consumers' enthusiasm for consumption has not diminished. In addition, the Spring Festival is approaching, and it is ushering in the peak sales season, and there is an endless stream of customers who buy ** jewelry or gold bars before the Lunar New Year.
For a long time, the dragon has pinned many beautiful visions in the hearts of Chinese, and major ** jewelry brands have launched ** jewelry for the Year of the Dragon. For exampleCaibai jewelryEvery year, the Zodiac hug series will be launched during the Chinese New Year, which can be called a hit. The product combines three-dimensional hard gold technology, three-dimensional modeling, delicate texture and texture, vivid, full of cute and cute elements.
In addition to the "Hug the Dragon" series (Ping An Dragon, Nayun Dragon, Fuqi Dragon, Flower Dragon, Fortune Dragon), it also launched pure gold craft dragon year round double-layer chain card, pure gold dragon year S-type craft chain card, small dinosaur ** necklace, zodiac dragon pendant, Baishi Ruyi Dragon Year triple transfer beads and other products, send thousands of beautiful.
According to public information, Caibai Co., Ltd. is headquartered in Beijing, mainly engaged in jewelry, cultural products, investment products, jade jewelry, and is the first batch of "China time-honored brand" enterprises named by the Ministry of Commerce, and has been awarded the title of "the first in Beijing" and "the first in China".
After more than 30 years of development, Caibai has become the leading jewelry enterprise in the Beijing market in terms of revenue. According to the "China Yearbook 2023" released by the China ** Association, it ends with 109The sales revenue of 9 billion yuan ranked 8th in the list of "Top Ten Enterprises in National ** Jewelry Sales Revenue in 2021-2022".
"Buy**, to Caibai" is the impression and memory of Caibai left in the concept of many Beijingers, but tracing back to the source, it was not born with a golden key. Its predecessor, Caishikou Department Store, Xuanwu District, Beijing, was established in 1956 and is a department store affiliated to the district, where small household appliances, sewing machines and other department stores have been sold to Beijing.
In the mid-80s of the last century, the country opened up the retail of domestic jewelry, and Caibai transformed into the first batch of department stores in Beijing and the first in Xuanwu District to operate jewelry. At the beginning, **jewelry, as a special variety in the watch group, displayed several plain rings. In 1994, the sales volume of its first-class jewelry counter exceeded 100 million yuan for the first time, becoming the first "100 million yuan counter" in Beijing. In 2010, it withdrew from the department store business and officially became a professional jewelry management company.
As of the end of September 2023, Caibai has 80 directly-operated chain stores covering various urban areas in Beijing, Tianjin, Hebei, Baotou, Xi'an, and Suzhou. Among them, the Beijing head office has a business area of 8,800 square meters, which is the largest single store of the "Caibai Jewelry" brand and the leading single retail store in the domestic jewelry industry.
It is worth mentioning that it is also a museum "Beijing Caibai ** Jewelry Museum", which exhibits nearly 1,000 pieces of precious ** jewelry and jade, mineral crystals, and insect pearls, and holds special exhibitions to provide consumers with a shopping experience integrating "museum-style appreciation, popularization of professional knowledge, experiential shopping, and personalized customization".
Although the first-class products have become the signature of Caibai, they are not complacent, but actively plan the next step of transformation for new consumer groups and new consumption characteristics. As early as 2014, they set up an e-commerce subsidiary, in addition to their own official **, but also opened 14 online stores on Tmall, Jingdong and other platforms, and carried out live streaming business to create an omni-channel sales network that integrates online and offline.
As the young people born in the 90s and 00s have become the main consumer force, and the consumer demand is more personalized and diversified, Caibai has launched a sub-brand "Caibai Inheritance" focusing on the ancient gold category on the one hand, and on the other hand, it has joined hands with the Forbidden City to launch the "Gongjiang **" and cooperated with the Capital Museum to launch "Shou Bo Niu" and "Beijing Joy Decoration" theme co-branded cultural and creative products, and joined hands with the Summer Palace and the Temple of Heaven to launch IP series products such as "Lifetime Yi Decoration" and "Chengqi Yuanji", leading the new fashion of national tide ** jewelry.
In the first three quarters of last year, Caibai achieved revenue of 1237 billion yuan, a year-on-year increase of 4508%。It is expected to achieve a net profit of 6700 million yuan to 73.5 billion yuan, compared with 4600 million yuan, an increase of 45 percent year-on-year61% to 5974%。
According to market research firm Euromonitor**, the size of China's jewelry industry will exceed 450 billion yuan by 2027. With the gradual maturity of the market, enterprises with core competitive advantages such as brands, channels and products like Caibai will have a broader space for development.
At present, more than 80% of the company's revenue comes from North China, with Beijing as the core, and has 72 directly operated stores (55 in Beijing, including the head office). In comparison, there are only 8 stores outside of North China. In recent years, they have also consciously expanded into markets outside North China, and from 2020 to the first half of 2023, their sales revenue increased year-on-year. 88% and 20989%。