More and more operators have personally realized that only a breakthrough in cognition can have real growth, and they are eager to have a strategic way of thinking to lead the enterprise to find a breakthrough in the seemingly muddy involution.
Looking back on the past year, there are three kinds of thinking that once caused heated discussions among managers, which made them subvert cognition and open up new ideas to solve problems, and operators also hope to learn more about the cognition of disruptive thinking.
Think about how these three ways of thinking subvert cognition, and what is their essence? First, let's review these three ways of thinking together
Reverse thinking
Reverse thinking requires us to go beyond the traditional linear way of thinking, break the established pattern, re-examine the problem, and think from the opposite perspective.
Angelic thinking
Stand at a higher height to observe and understand the essence of the problem, find the patterns and laws behind the problem, so as to discover new opportunities and markets.
Half-price thinking
Cut the market acceptable ** in half, reduce the customer's budget in half, force yourself to return to the essence of the limit of thinking, and remove all unnecessary low-value ingredients.
It can be seen that whether it is half-price thinking, angel thinking, or reverse thinking, it is actually helping us to jump out of the existing thinking mode to break through and improve the level of cognition. It makes us think: how to return to the real needs of customers? How can we bring greater value to our customers?
There is such a passage in the second chapter of the Tao Te Ching: "There is no mutual birth, difficulty and ease are mutually beneficial, long and short are dwarfed, high and low are inclined to each other, sound and sound are harmonious, and the front and back follow each other." It is this kind of three-dimensional dialectical thinking that contains the secret of understanding customers and strategic innovation
There is no symbiosis", customers not only care about tangible value, but also value intangible value. "Difficult and easy", sometimes it is precisely because of choosing a difficult path that it can stand out and make it impossible for others to copy; On the contrary, if you choose a shortcut, it will become more and more difficult, and the more you go, the more fierce the competition.
Therefore, this requires us to rediscover the essence of business and re-understand the laws of the market with a subversive way of thinking and a broader vision, so as to find the blue ocean of the industry.
Tao Te Ching says: "The Movement of the Opposite", this sentence reveals the laws of the world, contains the way of enterprise breakthrough, so as to enlighten us: how you treat the world, the world will treat you.
It seems to be subverting cognition, but in fact it is a return to the essence and a return to the avenue. This avenue is to return to the real problems and needs of customers, and sincerely treat customers. It is important to have subversive thinking, but it is also necessary to understand what the law behind the thinking is, and only when you see the law clearly and face all kinds of problems, you can know where to go and how to break through.
The more bad the situation, the more strategic it is to have it. No matter how the outside world changes, the laws of the world always go on and on. Only when operators understand this law, in the face of complex difficulties and challenges, can they not panic, have determination, better use subversive ways of thinking, and gain insight into opportunities that others have failed to find in a red sea, so as to lead enterprises to stand out and calmly and firmly occupy one high ground after another.