"Be generous, and be unforgettable; How to solve worries, only Du Kang", "Du Kang can dissipate boredom, daylilies can relieve worries". For the love of Du Kang's fine wine, generations of ink writers and literati have sung praises. When it comes to the place where Du Kang wine is brewed, I have to say Baishui County. The climate here is humid, the four seasons are distinct, the soil is fertile, the water is sweet, the products are abundant, and there is also the sweet and refreshing Dukang Spring, which has the inherent advantage of winemaking. In 1972, Baishui Du Kang built a factory and expanded on the site of Du Kang liquor, inheriting the ancient liquor recipe and committed to carrying forward the Du Kang wine culture.
Du Kang wine is a very old wine in Chinese history, with written records for more than 5,000 years. Baishui Dukang inherits the ancient liquor relics, and on this basis, it is improved with modern technology, absorbing the strontium-rich mineral water with luscious talent, and then using local high-quality barley, peas, wheat and sorghum as raw materials, using the cellar slag method for fermentation, using the pottery jar and the sea of Huaimu wine that can breathe, strictly screening the grade, grading and storage, so that the liquor body is naturally mature, layer by layer process, the liquor quality is crystal clear, soft and delicate, refreshing, long in taste, and clean in tail.
While brewing high-quality liquor, Baishui Dukang takes "from Dukang, serving the people, brewing with ingenuity, and praising happiness" as its development purpose, "not forgetting its original intention, keeping integrity and innovation, reviving Dukang, and winning glory for the country" as its development mission, and adhering to the development concept of "quality as the root, brand as the soul, culture leading, and service first", and is committed to creating a historical liquor that "ordinary people are willing to drink, can afford to drink, and drink with confidence". It not only actively invested hundreds of millions of yuan to start the construction of the 10,000-ton base liquor project, expand production capacity and improve the quality of the base liquor, but also issued an announcement to decisively decide to stop all matters related to the cooperative development of products in the "Baishui Dukang" brand factory, focus on the self-operated products of Baishui Dukang liquor, and create a truly high-quality liquor sea aged ration wine.
In order to allow more people to drink classic, delicious and affordable fragrant liquor, Baishui Dukang actively expands the product rectangle on the basis of ensuring product quality. After more than 50 years of unremitting efforts, it has formed a dual-brand strategy with "Baishui Dukang, Thirteen Dynasties" as the core, as well as three major fragrance types, such as fragrance type, Qingya type, and Du fragrance type, and has built a product system based on 10 series of "Thirteen Dynasties Ancient Cellar, Laotan Puree, etc.", to meet the drinking needs of consumers from different classes.
At the same time of development, Baishui Dukang is good at excavating historical and cultural heritage, firmly implementing cultural strategies, carrying out cultural empowerment and innovation, and enhancing competitiveness. Through rich activities such as Baishui temple fairs, cultural festivals, research and collection, etc., the connotation of brand culture is deeply interpreted; With the help of large-scale platforms such as the Sugar and Wine Fair and the CIIE, the brand connotation will be output, the cultural brand image will be established, and the brand voice will be enhanced.
Nowadays, with its long historical and cultural heritage and profound brand cultural heritage, Baishui Dukang has established the status of today's fragrant liquor, and has won many awards such as "China Time-honored Brand", "Top Ten National Brands of Chinese Liquor" and "Gold Medal of Panama International Expo". In the future, it is believed that Baishui Dukang will stick to its original intention and help the revival of fragrant liquor.
*: China.com, Xinyang**.