The market value has shrunk by billions, and it has fallen into the closure of stores to survive! "Brother of prefabricated dishes" was attacked by consumers
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Author Half a Cup of Wine Editor Half a Cup of Wine Preface 33 Half a Cup of Wine 35
The pace of preparing for the New Year is getting faster and faster, and a new type has appeared on the table this year"Prepared foods", which not only saves time in buying ingredients, but also meets the needs of people who are not good at cooking. However, with consumers increasingly concerned about food safety and health, the prepared food industry is experiencing a cold winter. It was famous"Prepared food companies"Ajisen, in order to survive in an unfavorable environment, closed its stores, reducing its market value by billions of dollars, causing a market shock. On January 12, 2024, Ajisen closed nearly 200 stores, and the stock price went from 139$8 fell to 26$45, investors panicked. In the face of difficulties, what is the future of Ajisen? What happens to the cooked dishes?
Prepared vegetables"The market is bleak.
Pre-made dishes were once popular, but now the public is collectively turning against them. Weiquan has been on the rise since 2018, but in recent years it has also encountered challenges such as declining gross profit margins and store closures. Although the gross profit margin was as high as 29 at one point46%, but the gross margin has fallen to 23 since 2021 due to market competition and rising costs9%。The company is trying to reverse this situation through ** business, improving product quality, diversification, and other strategies. Faced with fierce market competition and the impact of e-commerce, Ajinomoto launched its e-commerce business in 2021 and achieved a turnover of 8 million yuan in 2022. Despite the grim situation, Ajinoka is still struggling to adapt to the market. Will it be able to turn a profit with its innovative strategy and keen eye? Will consumer skepticism about prepared foods continue? Is there a way out for the prepared food market?
Behind the scenes of Weiha.
In recent years, the concept of pre-made dishes has been on the rise, not because they are delicious, but because they have sparked social controversy. Since its inception in 2008,"Taste knows taste"It has grown from zero to a listed company with a soaring market capitalization. The founders, Mr. and Mrs. Xia Jing, started as a small shop and developed into a processing factory, launching a variety of categories to meet demand. In the face of market competition, Xia Jing did not flinch and actively explored the Shanghai market. In Shanghai,"Taste knows taste"It was a success, and the product sold well. The franchise model led to a rapid expansion of stores, with an astonishing increase in the number of stores to 200 stores in three years. However, competition is fierce and health concerns are growing. What is the way forward?
Prospects for prepared vegetables.
Despite consumer skepticism about prepared vegetables, some consumers are still optimistic about their market prospects. Especially in 2023, the conditioning vegetable market has taken a turn for the better, showing strong vitality. Cooking has become a new favorite on the Chinese Chinese New Year's Eve dinner table. Online and offline channels are everywhere, and even the Chinese New Year's Eve dinner has a new face. High-quality dishes such as Jintang Buddha jumping over the wall and abalone fish maw chicken not only have a loud name and clear ingredients, but also sales have soared. The development of prefabricated dishes needs to be standardized, guided and supervised, and the introduction of food safety regulations has improved the quality and supervision level of many places. Foreign markets are also optimistic about prefabricated dishes, with a market penetration rate of more than 50%. Prefabricated dishes began to enter the international market, showing broad prospects. Despite the challenges, there is still a lot of potential for pre-made vegetables. To develop the prepared vegetable industry, it is necessary to increase investment in research and development and improve product quality; Consumers need a rational diet concept and a high-quality and healthy brand. In the future, it remains to be seen whether side dishes will replace traditional dishes, so let's wait and see.
Summarize and think.
The prepared food market is undergoing a transformation, both fascinating and difficult. Pre-made vegetables subtly compensate for the fast-paced demands of modern life, but there are also doubts in the air. Enterprises need to innovate, improve product quality, and fill the gap in the market; Consumers must look at prepared foods scientifically and support healthy brands. The industry as a whole needs to work together to provide more possibilities for pre-made dishes. Pre-made dishes may become the food trend of the future, but there is still a long way to go. May the industry flourish, and may consumers have more healthy and delicious choices.
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