I really wonder, why does the Nissan Qashqai sell so well among compact SUVs?

Mondo Cars Updated on 2024-02-12

Now there are too many models to choose from in the compact SUV market, within 150,000 there are Toyota Fenglanda, Volkswagen Tuyue, Nissan Qashqai and other joint venture models, if you feel that the cost of fuel is higher, you can also choose the BYD Song Pro DM-i, Geely Galaxy L7 and other models for daily electricity. Among them, the Nissan Qashqai has the oldest "seniority", as early as March 2008 entered the Chinese market, and has now been sold for nearly 16 years, but in terms of sales performance, the Qashqai is still very popular with users, with sales of 10,557 units in November and 17,520 units in December, both of which can rank among the top in the compact SUV segment.

This makes me a little curious: why has the Nissan Qashqai been on the market in China for so long, and why can it still sell so well in the compact SUV market? Regarding this question, we might as well take the Volkswagen Tuyue of the same level as an example to find the answer through comparison. Of course, to state a little in advance, the Qashqai to be compared here is the 2023 Classic 2The 0L comfort version is the most popular in the market among the Qashqai models on sale, and it is also one of the main sales forces in the current car series.

From the design point of view, the overall design of the Nissan Qashqai classic model maintains the consistent design style of the Qashqai model, the silhouette is still round and full, and the entire body height is designed to be low, which gives people a sense of crossover SUV déjà vu, and has a unique design taste in terms of model recognition. In terms of details, the classic model has optimized the taillight cluster, and the V-shaped LED light source structure is more three-dimensional.

The classic V-motion design language is placed in the flat and low front part of the car, in fact, it also symbolizes the aesthetic taste of an era, even if it is placed in the current aesthetic trend of simple beauty, it can also meet the aesthetic needs of most family users. Compared with the third-generation Qashqai, I personally think that the classic model is more durable, and the processing of the lines has a sense of relaxation, rather than the design style of the new generation model, which may be more acceptable to the Qashqai audience.

In contrast, the shape of the Volkswagen Tuyue is much tougher, and the body lines are mostly straight through the design, which is different from the Nissan Qashqai classic, with more edges and corners, and the carved lines on the side of the body are also richer, and the overall body will look more muscular.

In addition, the Nissan Qashqai Classic also continues the "comfort gene" of the Nissan family, adopting an ergonomic seat design in the car, and the materials used in the seat padding are more exquisite. In terms of actual experience, Qashqai's seats are better than Tuyue's seats in terms of support and softness, and the main problem of the latter seats is that the angle of the rear backrest is straight and stiff.

As for space, the body size of the Nissan Qashqai Classic has not been upgraded, with a length of 4,401 mm, a width of 1,837 mm, a height of 1,593 (1,611) mm, and a wheelbase of 2,646 mm. In contrast, the dimensions of the Volkswagen Tuyue are more advantageous, with a length, width and height of 4458 1841 1632 mm and a wheelbase of 2680 mm. Just if you discuss the size of the back space, it is undoubtedly Tuyue that is better. However, the Qashqai has a smaller body size, which makes it faster to stop or travel during daily commuting, which in turn can bring a more flexible driving experience.

In terms of power, the Nissan Qashqai Classic is equipped with 20L+CVT power system, maximum power of 151 horsepower, peak torque of 194 Nm, WLTC comprehensive fuel consumption of 667l/100km。For reference, the Volkswagen Tuyue is equipped with 15T + 7DCT power combination, maximum power of 160 horsepower, peak torque of 250 Nm, WLTC comprehensive fuel consumption of 593l/100km。Through comparison, it is obvious that the Qashqai classic is at a disadvantage in terms of power performance and fuel economy, but we cannot ignore a very important point, that is, the difference in the cost of using the car and maintaining the car in the later stage.

You must know that the Qashqai can fill with No. 92 gasoline, while the Tuyue does not matter 14t or 1The 5t engine needs to be filled with No. 95 gasoline, and the cost of using the car is high. In addition, the Qashqai's CVT gearbox has a good smooth power connection in daily use scenarios, and 2The maintenance cost of the 0L engine is lower, and this series is a "more affordable" value feature of the Qashqai, so for some family users who do not care much about power performance and pay more attention to the cost and comfort of use, the Qashqai may be more in line with their car purchase standards.

It's also important to note that the Nissan Qashqai Classic is priced at $12 for all three models59-14.590,000 yuan, the price of the Volkswagen Tuyue is 1586-21.660,000 yuan, as far as ** is concerned, the Nissan Qashqai classic is undoubtedly more eye-catching. In the terminal market, as far as we know, the discount of the Qashqai classic is about 20,000 yuan, so from the perspective of affordable car purchase, there is no doubt that the Qashqai is more cost-effective.

In this analysis, it can be found that the sales volume of Nissan Qashqai is not for no reason, it has more than ten years of market reputation blessing, and it is still more realistic in terms of car cost and driving comfort, and the key is that it is closer to the people than competing models.

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