After the Spring Festival, BYD, the boss of electric vehicles, took the lead in announcing price cuts:
The BYD Qin PLUS and Destroyer 05 Glory Edition start at 7980,000, compared to 9 last year980,000 yuan, the lowest model price reduction of 20,000 yuan.
At the same time, BYD held high the banner of "electricity is lower than oil", and last year the car market was still shouting "oil and electricity at the same price", and the city changed the banner at the beginning of the 24th year.
BYD's operation is equivalent to that in the martial arts world, Qiao Feng's BGM just rang out, and you took out a pistol.
It is really lower than the same level of fuel vehicles for plug-in hybrid models, and the days of pure fuel vehicles are getting more and more difficult.
Plug-in hybrids are cheaper than petrol cars, so why buy petrol cars?
Judging from the sales volume of the automobile market in 2023, the trend of new energy vehicles replacing traditional oil vehicles has become irreversible.
The mini vehicle market is basically 100% new energy, and there are no fuel vehicles in the top 20.
In the small car market, BYD and Wuling Ora accounted for the majority of sales, and the rest was divided between Liangda and Volkswagen.
In the compact car market, only BYD and Aion are in the top 20, and fuel vehicles still firmly account for a considerable proportion.
For example, Sylphy, Lavida and Corolla, which are mainly selling points such as home, fuel-efficient and cost-effective, are concentrated in the compact car field, which is a major basic market for joint venture brands to maintain their market share.
Although Qin PLUS occupies the first place in compact cars, BYD's ambition is obviously greater - that is, to continue to seize the most important market hinterland of fuel vehicles through price reductions and squeeze the market space of joint venture brands.
Qin plus is now dropping another 20,000, this wave of BYD can no longer be described as the king of volumes, it really lifted the table.
Why can BYD cut prices so much? There are two main reasons:
First, the cost of battery raw materials. In 2022, the ** of one ton of lithium carbonate will be as high as 500,000 yuan, and now it has dropped to 80,000 tons. The 8-degree battery used by BYD Qin has a very low cost.
Second, scale has greatly reduced costs. BYD is now China's largest new energy vehicle factory, with the largest production capacity and the largest cost advantage.
Today's big is strong. BYD is now large enough, and its integration ability is also very strong, if it continues to progress and expand, it will inevitably be the best disruptor.
For car buyers, let's not discuss the advantages and disadvantages of gasoline cars and trams, and the decline is definitely a good thing.
Especially for those who plan to buy an A-class car, what they need is a real discount, and 20,000 yuan is really a lot for ordinary residents.
BYD's wave of price cuts has directly turned the owners who plan to buy joint venture cars within 100,000 yuan from a "faith problem" to a "spiritual problem".
BYD took the lead in firing the first shot, followed by Changan, announcing that the starting prices of the Q05 and A05 models were lowered to 7890,000 yuan.
This is just the beginning, I believe that Geely, Chery, Wuling, etc. will follow suit.
These domestic new energy brands have made huge profits in last year's battery price drop and have the confidence to fight the best war.
Therefore, it is expected that the auto market in 2024 will inevitably be a white-hot scene of price reduction and market fighting.
At the same time that BYD is cutting prices to grab the market, joint venture oil vehicles are either cutting prices to survive, or slowly withdrawing from the Chinese market, which is the inevitable result of good money driving out bad money.
Think about the car owners who bought the three major Japanese mothers for hundreds of thousands of dollars in the past two years, and they really hurt their wallets.
Finally, it has to be said that the name "Qin" is well chosen.
Qin sweeps Liuhe, what is Liuhe? -- The joint venture car is the case.
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BYD flipped the table Qin plus and then cut the price ratio