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With Apple's strong rise in the global smartphone market, Samsung has lost its position as the global mobile phone leader for the first time since 2012. Not only that, Samsung has also been challenged by Apple in its own domestic market, and Apple broke through 25% of the market share for the first time, breaking Samsung's monopoly position in the domestic market. In the face of internal and external troubles, Samsung decided to re-target the Chinese market. According to South Korean media reports, Samsung Electronics plans to launch the S24 series of mobile phones equipped with the generative AI intelligence technology of the Chinese search company, which is interpreted as Samsung's attempt to reverse the defeat in the Chinese market by improving ease of use. From a strategic point of view, Samsung's move is not wrong, but Samsung, which may have just given India a "big gift", made a wrong move early.
As mentioned in the original article, Samsung became India's No. 1 selling mobile phone brand last year, which is directly related to India's support for foreign brands such as Samsung and Apple. In order to further win the Indian market, Samsung announced that it will manufacture all S24 series phones in India, not only for the local market, but also for the world. At the same time, Samsung has decided to re-target the Chinese market, which means that Samsung's mobile phone products made in India will also be sold to the Chinese market. However, I think Samsung may have made a mistake. The reason is that while India's mobile phone manufacturing industry has seen rapid growth in terms of shipments and data, the iPhone has taken a significant share. However, as soon as it was reported that the iPhone products made in India were sold in China, many users opposed it. On the one hand, some users are reluctant to buy iPhone products made in India, because Indian-made products have problems in yield and quality, and there is a certain gap with those made in Chinese mainland. Indian workers themselves have indirectly acknowledged this, arguing that they can only make products of the same quality if they are treated the same as those of Chinese mainland workers. With the widespread perception that there is a gap in the quality of products made in India, our level of trust in Indian-made mobile phone products will naturally decline. In addition, Samsung itself has left a shadow in the Chinese market because of the Note7 incident. Over the years, no matter how many strategies Samsung has adopted, it has been difficult to turn around in the Chinese market. Now, the entry of Samsung's S-series phones made in India into the Chinese market may have the opposite effect. Especially with the resurgence of Huawei's mobile phone business, domestic mobile phone brands are unlikely to be willing to let Samsung occupy more market share. In short, it will not be easy for Samsung to turn things around in the Chinese market, and now it has not made a name for itself and relies on Indian-made products to sell, which may further reduce the market share of the already declining trend. In the face of Samsung's gradual decline in market share, people can't help but wonder whether the mobile phone industry will usher in a major reshuffle? In your opinion, will Samsung catch up next, or will it continue to lose more market share? Feel free to leave a comment, like and share your views!
With the increasing competition in the global smartphone market, Samsung has encountered many challenges in terms of market share and market position. Especially in the Chinese market, Samsung has been losing ground for a long time. However, Samsung's decision to retarget the Chinese market and launch the Samsung S24 series equipped with the Chinese search company's generative AI intelligence is considered a key step in the company's decline in the Chinese market.
As the world's largest smartphone market, the Chinese market has attracted the attention of the world's major mobile phone brands. However, Samsung's share of the Chinese market has been declining for a time, facing the rise of local Chinese brands and competition from other foreign brands such as Apple. In order to regain lost market share, Samsung decided to adopt a strategy that was more relevant to the needs of Chinese users, and the S24 series of phones equipped with the Chinese search company's generative AI intelligence technology became their choice.
The application of AI intelligent technology in the smartphone market has become a trend. Through AI technology, smartphones are able to better understand and meet the needs of users, providing users with personalized experiences and services. Chinese search companies are also strong in AI research and development, which makes Samsung's choice to partner with Chinese search companies to carry its generative AI intelligence technology into a promising initiative. This initiative aims to improve the user experience and competitiveness of Samsung phones in the Chinese market, so as to win back the favor of consumers.
However, Samsung may have made a mistake while retargeting the Chinese market. As stated in the original article, Samsung has achieved great success in the Indian market and became the number one mobile phone sales champion in India last year. In order to further expand its presence in the Indian market, Samsung decided to manufacture all S24 series phones in India and sell them worldwide. This means that Samsung's mobile phone products made in India will also be sold to the Chinese market. However, Indian-made mobile phone products may face certain trust issues in the Chinese market.
Although India's mobile phone manufacturing industry has achieved rapid growth in recent years and has become one of the global mobile phone manufacturing centers, there is a certain gap between products made in India and those made in Chinese mainland in terms of quality and yield rate. Due to these problems, the iPhone products made in India were opposed by many users as soon as they were sold to China. Over the years, Samsung has also been questioned by users in the Chinese market because of the note7 incident and other reasons. Against this backdrop, the sale of Samsung's S series phones made in India to the Chinese market may encounter distrust and skepticism from Chinese consumers.
In addition, the competition for mobile phones in the Chinese market is also very fierce, and domestic mobile phone brands have made great strides in technological innovation and market positioning. As a leading mobile phone brand in China, Huawei's re-emergence of its mobile phone business has become the focus of attention in the industry. In such a market environment, domestic mobile phone brands may be reluctant to give up their market share and give Samsung more market space.
Samsung's retargeting of the Chinese market is undoubtedly a difficult task. However, they also have a chance to catch up in the Chinese market if they can win the recognition and favor of Chinese consumers and re-establish their brand image with the S24 series of phones equipped with generative AI intelligence technology from Chinese search companies. However, they need to take seriously the issue of trust in Indian-made products in the Chinese market and develop targeted solutions. Only on this basis can we reverse the decline in the Chinese market and win more market share.
To sum up, it is an important and difficult task for Samsung to re-target the Chinese market. In the context of intensified competition in the global smartphone market, Samsung must meet the needs of Chinese consumers with high-quality products and services, and restore consumers' trust and goodwill. At the same time, they also need to address the issue of trust in Indian-made products in the Chinese market and compete with domestic mobile phone brands. Only in this way will it be possible for Samsung to catch up in the Chinese market and reshape its market position. However, the current market competition is fierce, and it will take time to prove whether Samsung will be able to succeed.
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