Jixi Renli is a happiness industry in a thousand year old village

Mondo Culture Updated on 2024-02-28

In recent years, Jixi County has planned rural tourism from a global perspective, coordinated rural development with new ideas, built rural industries with convergent thinking, and turned traditional villages into "Xinfengtang", "Elite Gathering", "Energy Gathering Ring" and "Market Street" through the protection and utilization of traditional villages, activating rural power, prospering rural formats, and promoting the return of talents, so that traditional villages can be revitalized, and a new village with harmony, beauty, harmony and harmony will be built and shared. A unique path for the protection and activation of traditional villages to promote rural revitalization has been created.

Adhering to the use of protecting, the traditional village has been transformed into a "new wind hall".

For ancient buildings, ancient dwellings, ancient ancestral halls and immovable cultural relics, adhere to the use of protecting, by the village collective integration of capital circulation to repair and transform, the formation of cultural memory, cultural sharing, cultural genes, enhance the connotation of the village "new wind hall". We will build a patriotic education and Hui culture exhibition center, create a family style and family discipline education and research education project, develop a high-quality cultural experience route, and start the Renli cultural research and education base project based on the Cheng ancestral hall in Renli Village. Integrating local culture, historical allusions, and red spirit, in-depth excavation of Cheng Kaijia and Cheng Xinnong academician culture, Cheng Kaijia's ancestral residence (Luoyuan Hall) is open for free, repairing the former residences of Wang Ziye and Cheng Gantong and arranging exhibitions, and carrying out creative activation and utilization of the "four blocks" of the Ming and Qing dynasties, and completing the construction of Renli folk songs and folk songs. Focusing on important time nodes and major anniversaries, we will launch relevant theme civilization practice activities in the new era in a timely manner, so that the rural culture will unite people's hearts and purify the people's customs.

Adhering to the people-oriented, traditional villages have been transformed into "group of heroes".

The first is to break through the talent policy to introduce "masters", and have invited experts from Peking University, Tsinghua University, Ontario University, Hegong University, Annong University and other universities and institutes to come to investigate and investigate, on-site guidance, and the Australian Hui Chamber of Commerce has set up the first activity center in Renli to carry out chamber of commerce activities on a regular basis. The second is to improve the entrepreneurial environment to attract "relatives", encourage villagers to return to their hometowns to start businesses, and give venue rent subsidies, incentives and subsidies for innovation and entrepreneurship in their hometowns, etc., and actively mobilize migrant workers to return to their hometowns for employment and entrepreneurship, attracting nearly 100 people to return to their hometowns to engage in catering, tourism, construction and other service industries. In 2023, a total of 89 talents will be recruited in the revitalization and utilization of Renli Village, a traditional village, of which 22 will return to their hometowns to start their own businesses (youth). The third is to broaden the development ideas to attract "partners", set up Renli Tourism Development, establish a strategic cooperative relationship with the Australian Huizhou Chamber of Commerce, introduce Huifeng Baili Tourism Development Company to operate Taohuaba campground and water amusement projects, and introduce Zhejiang Pujiang Twenty Li to participate in the activation and utilization operation of the "four blocks" in the Ming and Qing dynasties; Strengthen cooperation between villages and schools, and sign strategic cooperation agreements with the College of Arts of Anhui University and the College of Arts of Anhui Agricultural University; Introduce the development of Zhejiang primary color agricultural science and technology, implement the Gongfu courtyard project, and support farmers to develop the courtyard economy with high quality. By attracting talents, we will deeply revitalize the resources of traditional villages, and lay out various formats such as celebrity halls, experience stores, Qingcai bookstores, intangible cultural heritage markets, water sports, and agricultural picking.

Insisting on blending the old with the new, the traditional village has been transformed into a "gathering energy ring".

The first is to innovate the ancient village repair modelExplore the multi-model of "** village collective + social capital cooperation", and promote the deep integration of traditional villages with rural revitalization and cultural tourism development through the transformation of villagers' independent livability, village collective circulation and repair, and social capital participation in the activation and utilization of idle old houses in traditional villages. The evaluation of the collection and storage of ancient dwellings, and the overall development and utilization of ancient dwellings continued to advance, and the occupancy rate of No. 69 and No. 99 B&Bs of Sicheng Academy Qingxinju was high; The Renli B&B development project was completed and put into operation, attracting many college students to study and sketch in the village. The second is to innovate the inheritance model of ancient villagesPractice the cultural and plastic tourism, and promote the culture with tourism, innovate the way of cultural inheritance, and innovate and develop the night tour economy. Strengthen the cultivation of rural e-commerce talents, build rural e-commerce service stations and direct sales platforms for special agricultural products, build live broadcast bases, and promote the transformation of more special agricultural products into cultural and tourism products.

The third is to innovate the transformation model of ancient villagesAfter some ancestral halls, academies, and ancestral residences of celebrities were transferred by the village collective, they were repaired and transformed into various village history museums, memorial halls, exhibition centers, and cultural activity centers, and a new Renli Village Tourist Service Center integrating functions such as ancient village protection, Hui culture display, tourism services, high-end accommodation, Hui flavor catering, conferences and meetings, leisure and entertainment, and exhibition and sales of agricultural products was built. Relying on the "Internet + Village Resources" model, Renli Village is included in the construction of a digital museum, showing the unique charm of traditional villages in a panoramic and encyclopedic manner.

Adhere to the industry to prosper the village, the traditional village into a "market street".

Renli Village focuses on the "Xing" format of the project, deeply implements the tourism development action of cultural rejuvenation of the county, takes the protection and utilization of traditional villages as the traction, uses the "+ tourism" and "tourism +" models to build industries, promotes the construction of Renli Tourism Resort at a high level, and vigorously promotes the integrated development of agricultural tourism, cultural tourism and transportation tourism. The completion of the Damei Renli Tourist Station project is imminent, the daily tourist reception volume of the Water Town Music Fang project is up to 20,000 people, and the construction of the parent-child tour workshop project is started, aiming to build a traditional rural culture research base integrating planting, production and parent-child sightseeing. The first is to build a new pattern of "transportation + tourism" developmentActively integrating into the creation of beautiful highways and happy rivers and lakes, upgrading the roads through the village, guiding the road with scenery, connecting the scenery with the road, and integrating the road scenery, Renli Village will be awarded the first batch of provincial-level beautiful and livable villages in 2023. The second is to innovate the development of new formats of "ancient houses + tourism".With traditional villages as the core, ecology as the background, and culture as the link, and multi-point layout of new tourism formats, high-end boutique theme homestays such as No. 69 and No. 99 Qingxinju and Taoyuan Mountain House have been built, and Renli Water Town Experience Park will be put into operation in September 2023, receiving a total of 4 tourists60,000 person-times, enriching the local tourism industry. The third is to explore a new path for the development of "intangible cultural heritage + tourism".In the ancestral hall of Renlixia, the Chengxi folk song and folk song tribe was built, and 26 original ecological folk songs and more than 40 folk songs (first) were excavated and produced, and through the interpretation of the inheritor, the first exhibition board and scene introduction, the digital presentation methods such as phantom imaging, 4k** exhibition and broadcasting, and on-site experience teaching were pioneered, and the Jixi folk song and folk song tribe was built into an intangible cultural heritage inheritance (display) point in the national Huizhou Cultural and Ecological Reserve integrating "research, collection, inheritance, and dissemination", helping rural revitalization and promoting the process of intangible cultural heritage tourism.

Renli Village diligently explores, innovates and seeks "change", turns "ecology", "humanities", "food" and "ancient rhyme" into a "happiness industry", vigorously develops rural tourism, receives more than 120,000 tourists annually, and tourism income accounts for more than 30% of the village's economic operating income. Let local memory become the finishing touch of rural cultural tourism, let local food become the carrier of tourists' nostalgia, and let the diversified leisure experience become the love and concern of "come and don't want to go" - Renli Village's practice of exploring the protection and revitalization of traditional villages has opened up a new idea for rural development and ignited the spark on the road of rural revitalization. (Ji Luxuan).

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