After the sales volume succession**, in January 2024, the monthly retail sales of Buick Micro Blue 6 did not continue**, but entered a downward channel. This means that in January 2024, Buick Micro Blue 6 did not achieve a "good start" sales results. However, this is not surprising, or rather expected.
Weilan6 The latest industry comprehensive sales data shows that in January 2024, the monthly sales of Buick Weilan6 will be 5,249 units. Compared to the previous month, its sales fell by 3323%。
Obviously, in January 2024, the monthly retail sales of Buick Micro Blue 6 showed a higher month-on-month downward trend. To a certain extent, this shows that its market performance is under some pressure.
It is worth noting that before that, the monthly sales of Buick Weilan 6 in the domestic car market showed a trend of successive **. At one time, its monthly retail sales even reached 7,862 units, close to 8,000 units.
If Weilan6 continues to follow this sales trend, then in January 2024, Weilan6's monthly retail sales should exceed 8,000 units, which is relatively normal.
However, it is a pity that the monthly retail sales of Buick Micro Blue 6 did not last, but entered a high-speed decline channel.
I have to say that the monthly retail sales of Buick Micro Blue 6 did not last**, which is somewhat regrettable. But, as mentioned earlier, this is not surprising.
Micro blue 6 its. 1. After the launch of Weilan 6, the sales performance has been unstable, and the average monthly sales in 2023 will be less than 4,000 units. Friends who know the car market should know that Weilan6As a blockbuster model, after its listing in the domestic auto market, sales have always shown certain fluctuations.
This is also a relatively common thing in the current domestic auto market. Therefore, from this level, in January 2024, the monthly sales of Buick Micro Blue 6 will decline, which is not a concern.
At the same time, in terms of sales scale, the monthly retail sales of Weilan6 are also flat. According to the industry's comprehensive sales data, from January to December 2023, the cumulative retail sales of Weilan 6 will be 42,435 units, with an average monthly sales volume of about 2,561 units.
Micro blue 6 its. Second, most of the mainstream joint venture car companies are facing the problem of market breakthrough in terms of electrification. In the current Chinese auto market, new energy vehicles are rising strongly.
Among them, new energy vehicles occupy an absolutely dominant position. As for mainstream joint venture brand cars and luxury brand cars, most of them are facing market breakthroughs.
For Buick, it was no exception. At present, Buick has launched models such as Micro Blue 6, Buick E4, and Buick E5 in the domestic auto market. However, in terms of sales, most of these vehicles are unlikely to reach the retail sales level of more than 10,000 units per month.
According to the comprehensive sales data of the Weilan 6 industry, in January 2024, the monthly retail sales of Buick E5 and Buick E4 in the domestic auto market will be 1,699 and 61 respectively.
From this point of view, the current performance of Buick Micro Blue 6 is quite good. However, it can also be seen from the sales trend and sales scale that it is not easy for Buick to make a breakthrough in the domestic electric vehicle market.
In fact, this is not a problem faced by Buick alone, but also a common problem faced by many domestic joint venture brands. How to break through is indeed a question worth thinking about.
Third, in January 2024, the overall domestic new energy vehicles showed a month-on-month downward trend, and the Buick Micro Blue 6 declined month-on-month, which was consistent with the overall market performance, but the decline was higher.
According to the data of the Passenger Association, in January 2024, the monthly retail sales of domestic new energy vehicles will be 6680,000 units, a year-on-year increase of 1018%。
However, compared to the previous month, retail sales of new energy vehicles fell by 295%, down almost three percent, showing a high month-on-month downward trend.
In this case, the monthly retail sales of Buick Micro Blue 6 showed a month-on-month downward trend, which is consistent with the overall industry trend, so it is understandable.
The only thing worth being wary of is that its monthly retail sales fell month-on-month, which is indeed higher. At the same time, it should be pointed out that after entering 2024, the competition between new energy vehicles will be more intense.
Now, a new round of ** war has quietly struck, in this case, whether Buick Micro Blue 6 is ready to deal with it is a question worth paying attention to.
After all, it is related to whether its sales will decline after that.
Finally, the sales data of the models involved in this article are the comprehensive sales data of the industry released by the third-party platform; According to the data description of the third-party platform, it is displayed in strict accordance with the corresponding relationship between the sales volume and the platform announced by the Automobile Dealers Association and the manufacturer, with an accuracy rate of more than 99%, which is for reference only.
This article declares: This article is the original article of the Cheyu World Operation Department, the total No. 10878, part of *** on the Internet, the data and related information marked ** are all cited. All rights reserved, infringement must be investigated.
February** Dynamic Incentive Program