Since the beginning of this year, the war of AI technology has intensified, and every industry is embracing this new era with all its might, some people want to overtake in corners, and of course, some people want to continue to defend their kingship, and the mobile phone industry is no exception.
On the first day of resumption of work during the New Year holiday, Meizu couldn't wait to make a big move.
Meizu's official Weibo announced that it would stop the development of new projects for traditional smartphones (Meizu 21 Pro, Meizu 22, Meizu 23, etc.), and would focus on the exploration of new AI devices with all in AI in the future.
As for the reasons for the strategic change, Shen Ziyu, chairman and CEO of Meizu Group, introduced that the mobile phone industry has undergone some changes, becoming more and more like the computer industry, and mainstream products can be smooth and not stuck, enough to take pictures, and complete functions, consumers only change their phones in an average of 51 months, and everyone finds that it is enough. He notedInnovation in the mobile phone industry is more like an arms race of stacked parameters, increasing memory, increasing CMOS, increasing battery and fast charging, etc. He believes that in an environment of infinite involution, it is a waste of team talent to use valuable intellectual resources and creativity to fight against the scale effect and copy-paste of traditional smartphones.
In addition, Meizu will also focus on building an AI ecosystem, fully opening up AI device hardware to many top international large-scale model teams, including OpenAI, and gradually completing the vision of All in AI through three years of ecological layout and precipitation.
Meizu said that the first AI device hardware product will be officially released within this year, and will compete with the world's top AI device manufacturers. Taking into account the transitional needs of new and existing users, during the Meizu All in AI transition period, we hope that the user experience and services of Meizu Flyme, Flyme Auto, Flyme AR, MyVu, Pandaer and Wujie Zhixing services will not be affected.
Shen Ziyu pointed outThe AI era is full of opportunities and possibilities, and AI Pin and Rabbit have brought you very good answers, but such products are actually not perfect, and the best answer for AI devices has not yet appeared at this stage.
In response to the above questions, he said that the form of the device should be reimagined based on new ways of interacting. The age of AI should be more intuitive ways to interact.
Meizu officially gave a three-year transformation roadmap:
- Meizu will launch its first new AI terminal product in 2024 and reconstruct the operating system in the AI era.Continue to iterate in 2025 and launch AI-based XR form products;
By 2026, in addition to continuing to iterate on related AI products, it will also launch a Pro product line that explores cutting-edge technologies.
To put it simply, Meizu's idea is: why should AI be a mobile phone? In the era of large models, the computing device that may belong to the individual is no longer a mobile phone, nor is it the XR device represented by Vision Pro, but a ......Brand new species
Regardless of whether we are optimistic about the new concept of AI hardware beyond mobile phones and PCs, there is no doubt that Meizu has the right and confidence to join this war of next-generation personal computing platforms in a new capacity.
OPPO: Resources will be concentrated towards AI
Obviously, Meizu is not the only mobile phone manufacturer that sees an opportunity in AI, and similar to Meizu, OPPO has also announced plans to invest heavily in AI this year. As a world-renowned mobile phone brand, OPPO's emphasis and investment in AI technology will undoubtedly have a far-reaching impact on the entire industry. OPPO's layout in the AI field will include, but is not limited to, the research and development of AI chips, the optimization of AI algorithms, and the expansion of AI application scenarios. By cooperating with top AI research institutions at home and abroad, OPPO will continue to enhance its core competitiveness in the AI field, in order to occupy a favorable position in the future market competition.
On the same day, Chen Mingyong, founder and CEO of OPPO, issued an internal letter to all employees.
Chen Mingyong said in the letter that 2024 is the first year of AI mobile phones. In the next five years, the impact of AI on the mobile phone industry can be compared to the replacement of feature phones by smartphones in the past. From the perspective of the development stage of the industry, AI mobile phones will also become the third stage of the mobile phone industry after feature phones and smartphones.
Mobile phone brands such as Meizu and OPPO have deployed in the AI field, marking the start of a new round of technology competition in the mobile phone circle. In this competition, major brands will compete fiercely in many aspects such as operating systems and AI devices in order to occupy a favorable position in the future market. At the same time, we must also pay attention to important issues such as user privacy and data security, and take practical and effective measures to protect the legitimate rights and interests of users.
Looking forward to the future, with the continuous development and popularization of AI technology, the mobile phone industry will usher in a broader development space and infinite possibilities, let us look forward to the arrival of this new era full of opportunities and challenges!
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