Today, we are going to ** together with an SUV that once competed with the Honda CRV for the market championship -Guangqi Honda Haoying。However, this model has now dropped from 200,000 to 140,000 in the market. What is it that has led to the current situation of Haoying? Let me lead you through the analysis.
Guangqi Honda Haoying, this is known as"Honda's most beautiful SUV".In that year, it competed with CRV for the market championship. The new Shadow is larger, with a 7-seat configuration, and the 240 Turbo power is enough to crush the 20L model. However, despite such excellent performance, Haoying's sales in the whole of 2022 are only 121947 units, ranking 18th in the domestic SUV market. After entering 2023, sales will drop to 4,526 units. Such a change makes people worry about the future of Haoying.
So, what is the reason for the poor market performance of Haoying? First, let's take a look at the upgrades of the Shadow. The new generation of Haoying has been equipped with *** i-MMD hybrid system technology, which is an important technical upgrade. Its 20L hybrid system, fuel consumption as low as 6 per 100 kilometersWith 14 liters, a tank of fuel can run more than 1,000 kilometers. In terms of exterior design, Haoying has also undergone new changes. The layered front grille, the large-mouth front face, and the two-sided exhaust make the Haoying look more domineering and fashionable. However, even with such an advantage, Haoying's performance in the market is not ideal. In my opinion, this is mainly due to several reasons:
First of all, Haoying is facing fierce market competition. Models of the same level, such as Honda CRV, Toyota Rongfang, Volkswagen Tiguan L, etc., have strong competitiveness. Especially in terms of brand influence and after-sales service, Haoying is weaker in comparison. Secondly, although the configuration and design of Haoying have been upgraded, its price is more than 200,000, which is not cost-effective for most consumers. This is also an important reason for the decline in sales of Haoying. In addition, the impact of new energy vehicles is also a factor that cannot be ignored. With the country's policy support for new energy vehicles and the improvement of consumer acceptance of new energy vehicles, the market share of traditional fuel vehicles is gradually being squeezed. As a fuel vehicle, the competitive pressure faced by Haoying is undoubtedly huge.
For example:BYD Song Plus DMIAs a new energy SUV produced by the Chinese company BYD, it has won wide acclaim from consumers for its excellent performance and people-friendly **. First, let's take a look at the powertrain of the Song Plus DMI. It adopts BYD's self-developed DM-i super hybrid technology, which is compatible with 1The 5T engine and single motor have a maximum power of 243 horsepower, and it only takes 7 to accelerate to 100 kilometers9 seconds, which is a very good performance for a car in its class.
Let's take a look at the energy consumption of Song Plus DMI. Its comprehensive fuel consumption per 100 kilometers is only 44L, a tank of oil can run 1100 kilometers, which can fully meet the needs of daily use for the vast majority of users. In terms of exterior design, the Song Plus DMI is just as good. It adopts BYD's latest design language, the front face is highly recognizable, the bold line design makes it look very dynamic, and the vehicle size is also very atmospheric. In terms of interior, Song Plus DMI provides a very rich configuration, including a full LCD instrument panel, a large central control screen, wireless charging, etc., making driving more comfortable and convenient.
The most important thing is that the price of Song Plus DMI is very affordable, much cheaper than Guangqi Honda Haoying, which is also an important reason why it can be favored by consumers in the market. In general, BYD Song PLUS DMI has become a popular choice for consumers with its strong power performance, low fuel consumption, excellent design and rich configuration, as well as people-friendly **. For Guangqi Honda Haoying, if you want to make a difference in the market, you must improve in terms of performance and quality to attract more consumers.
However, even in the face of such a dilemma, I still believe that as long as Guangqi Honda can adjust its strategy and adapt to market changes, Haoying may still win the favor of consumers again. First of all, Guangqi Honda needs to strengthen brand building and enhance brand influence; Secondly, Haoying needs to make appropriate adjustments to improve the cost performance; Finally, Guangqi Honda also needs to consider the layout of new energy vehicles to cope with the impact of new energy vehicles.
In general, although Guangqi Honda Haoying has been upgraded in configuration and design, its performance in the market is not ideal due to factors such as fierce market competition, high market competition and the impact of new energy vehicles. However, even in the face of difficulties, I still believe that as long as Guangqi Honda can adjust its strategy and adapt to market changes, Haoying can still win the favor of consumers again. What do you think about the future of Haoying? Feel free to leave a message in the comment area to share your views.