Similar to portable energy storage, e-bike has been very popular in recent years, from the search popularity, the search popularity of "bike" has not changed much in the past ten years, but the search popularity of "e-bike" has shown a steady upward trend.
Like portable energy storage, the e-bike industry is under pressure from high inventories in 2023 and competition is fierce.
The difference is that there are many more e-bike players, and the market concentration is still very low.
In other words, the market pattern is undecided, and many brands are still fighting fiercely.
Because there are so many e-bike brands, this issue of the e-bike brand influence list only counts some brands, and also covers some traditional bicycles, electric scooters and other brands involving e-bike products, as well as individual e-bike accessories and refurbished brands.
In this way, when you observe the data, you can compare more categories, which is more practical.
It should be noted that many e-bike brands involve common words, and the search popularity value needs to be adjusted, which will greatly affect the accuracy. You can combine the organic traffic of independent stations and Amazon search volume and other data to make a comprehensive judgment on the brand.
A brand may have multiple independent sites, which is also easy to lead to omissions, such as data errors, welcome to contact.
The potential of e-bikes is huge
As mentioned above, the search popularity of ebike has risen steadily in the past decade, and the industry as a whole has developed rapidly.
But compared to traditional bicycles, e-bikes are still very small.
Traditional bicycle brands such as Giant and Trek have an order of magnitude higher search popularity and organic traffic on independent stations than ebike top brands.
Comparing the global search popularity of the terms bike and ebike in the past 12 months, the ratio is 83:3
In 2022, China's e-bike exports will reach 996130,000 units, up 121% y/y.
However, compared with the export volume of 41.74 million bicycles in the same period, it is still a lot less.
Compared with traditional bicycles, the first chain of e-bikes relies more on China, so the gap between the global sales of the two is even greater.
Chinese brands performed well
A bit like new energy vehicles, taking advantage of the east wind of electrification, a number of Chinese brands have taken advantage of the momentum and performed brilliantly.
Let's take a look at the search popularity data of some e-bike brands in the past five years.
The first group: Lectric (USA), Rad Power (USA), *Enton (China), Engwe (China), HIMO (China).
Lectric (USA) and **Enton (China) have a good growth trend and obvious growth;
HIMO (China) also saw growth;
Engwe (China) has been growing rapidly in the past two or three years, with the most rapid growth.
The second group: HIMO (China), Stromer (Switzerland), Fiido (China), DYU (China), Tenways (China).
Obviously, Tenways started the latest, but the momentum was stronger.
Group III: Heybike (USA), M2S (USA), Himiway (China), Ancheer (China), Velotric (China).
M2S (USA) and Ancheer (China) are generally stable.
Himiway (China), Heybike (USA) and Velotric (China) have risen in recent years.
There is still much to be done
In the portable energy storage brand influence list, Chinese brands occupy the top few; In the 3D printer brand influence list, Chinese brands are repeating this scene.
In contrast, there is still a lot of room for Chinese e-bike brands to do so.
From the perspective of the e-bike industry chain, core technologies such as batteries, motors and electronic controls, as well as torque sensors with intelligent perception and automatic power adjustment functions, are mainly in the hands of foreign companies such as Bosch in Germany and Yamaha in Japan, and still need to be overcome by Chinese enterprises.
China is leading the way in the complex field of electric vehicle technology, and the technology of e-bikes is relatively simple, and it should only be a matter of time before they take the lead.
At that time, China's e-bike brand will inevitably go to the next level.