Hello, I am the brother of "Brother Fortune Purchaser" - Brother Fa.
On the 23rd day of the new year, we continue to talk about love purchasing!
Fa Ge
Let's talk about it todayLove the data in the smart business opportunities
For the first time to open a love purchase store, many people will be surprised by the amount of backstage display. Isn't this amount of impression too high?, some industries can reach tens of thousands, or even hundreds of thousands. If this is a bid, it may cost at least 1,000 yuan a day.
But it won't be long before I get excited, because I see that the amount of display is high, and I don't ** at all. It can be said that it isInflated, the data is good-lookingNothing more.
Why is the number of impressions so high?
BecauseThe definition of iSourcing Impressions is:: Your store, products, content, and other information within the statistical periodThe sum of the total number of impressions received。It does not include the promotion data of the gas pack.
To put it simply,As long as the customer clicks on your store, or searches on the siteAs long as our products are displayed, it doesn't matter if you are in the first row or at the bottom of the homepage. Even customers click on the homepage of our store to display hundreds of products at once, hundreds of times.
So we don't just need to look at the amount of store impressionsA more accurate figure is the number of visitors to your store
Total Visitors Definition: The number of deduplicates whose store, products, content and other information were accessed during the statistical period, and only one user who visited the same user multiple times within the statistical time period will be counted as one. All end visitors are deduplicated by adding the number of desktop visitors and the number of mobile visitors. It does not include the promotion data of the gas pack.
As can be seen from here,The number of visitors is deduplicated, so the number of visitors is relatively accurate and true, the more visitors, the greater the probability of our inquiry.
What is the total lead volume?
The total number of leads for your store or product detail page during the stating period, i.e., the total number of times you have been consulted through **, inquiry forms received, IM, etc. (leads identified as cheating have been removed).
Note:Due to the existence of inquiries from the store, high-quality store lead distribution, etcIn most cases, the total lead volume is greater than the sum of the product lead volume。A buyer's multiple inquiries within the statistical time are counted as multiple times. The number of views on all endpoints is equal to the sum of desktop and mobile leads.
In summary
Impressions can be inflatedThe number of inquiries is ultimately related to the number of leads we haveIn addition, we have to see if the number of visitors to the store is constantly increasing.
If there is a dedicated operation,The data every 30 days should be saved down, and the entire data change trend can be referred to within a year.
Fa Ge
The second important point today is if the customer consults usHow do we know which terms a customer is searching for to enter our store? At this time, we have to look at the second data indicator - inbound traffic.
What information can I see through inbound traffic?
1. If there is an inquiry the day before, we can combine the keywords of entering the store according to the products consulted by customers yesterdayLook at what keywords customers are searching for
2. We can judge according to the keywords of entering the storeWhich products and keywords are more popular with customers
But there are two prerequisites for this:
usThe keywords of the store layout need to be complete enough, so after we have selected the core market,You need to lay out all the customer search terms in the store
Keywords need to be ranked, clicked, otherwise it can't be counted.
There is another important indicator here: the supply and demand index of the whole network
Network-wide supply and demand index = network-wide search index Network-wide commodity index
WhenWhen the supply and demand index of the whole network is greater than 1, this time to note,The number of search customers on the whole network is greater than the number of products on the i-purchase platform
So it's a blue ocean marketYou can post more related products
WhenWhen the supply and demand index of the whole network is less than 1At this time, it means that the supply exceeds the demand, and the number of goods is greater than the number of customersThe competition is fierce