Recently, an urban movie called "Hot and Hot" has attracted widespread attention. However, what shocked people even more was its rumored 3500 million production cost. Without special effects, special sets, and technology, this is an incredible number. However, it is worth noting that this figure has not yet been confirmed by the filmmakers or any authorities, and perhaps, this is just a strategy for the film's marketing.
Although the authenticity of the cost is debatable, the popularity of "Hot and Hot" has risen as a result. The film successfully attracted the attention of the audience through clever marketing strategies. As the producer of the film, Jia Ling once again showed her superb skills in the entertainment industry.
At the same time, netizens also had a heated discussion on the issue of the cost of film production. The production cost of "Man Jianghong" is as high as 500 million, but most of the scenes are only filmed in a courtyard, and the crowded standing pile scenes are rented costumes. In contrast, does "Hot and Hot" really need 3The production cost of 500 million is indeed questionable.
In addition, some netizens criticized the storyline of "Hot and Hot". They believe that the traces of film imitation are obvious and lack of innovation. The ** gimmick in the film is accused of deliberately pandering to the market and lacking real emotional depth. Some netizens bluntly said that the concept of "life needs to win once" conveyed by the movie seems too simple and superficial. They believe that the heroine's obesity, unemployment, and decadence are of her own personal infliction, rather than other external factors. Therefore, it seems too far-fetched for such a story to be adapted into a movie.
However, the evaluation of the movie is always opinionated. Perhaps, "Hot and Hot" is an attempt to explore the inner world of urban people through a unique perspective and plot setting. Regardless of whether its production cost is real or not, the film has managed to spark heated discussions and attention from the audience. In the end, the evaluation of the film needs to be determined by the audience and the market.