Compared with the latter, today's young people are lucky and have some regrets.
It is a pity because in the process of their growth, many traditional cultures and customs have gradually disappeared. Luckily, compared with the past, young people now have a greater love for traditional culture, and under their correspondingness, many traditional and even intangible cultural heritage cultural content is gradually rejuvenating and reappearing in our field of vision in a more modern and technological way.
For example, during this year's Spring Festival, a "Cyber Temple Fair" with the participation of dozens of intangible cultural heritage inheritors and masters, the most flavorful and joyful of the year, was officially staged, which opened the eyes of young people across the country.
The manager of this "Cyber Temple Fair" is the most popular national-level MMO mobile game "Against the Cold".
The famous mobile game "Against the Cold" no longer needs to be introduced. The game was officially launched on June 30, 2023, and in just one and a half months, the number of users exceeded the 50 million mark. Because of the explosive data and influence, he was also selected by CCTV as the most memorable game product in 2023 by CCTV and became the most memorable game product in 2023 certified by CCTV.
The reason why the effect of the mobile game "Against the Cold" is so "explosive", in addition to its own non-liver gameplay and super people-friendly fashion appearance**, it is also related to the game's active embrace of traditional culture and its efforts to create a sense of immersion and atmosphere.
In order to better absorb nutrients from traditional culture, the mobile game "Against the Cold" invited 16 grandmasters and superstars in the fields of humanities, Chinese studies, martial arts, dance, songs, creation, literary and artistic creation, and intangible cultural heritage to form the "National Wind Heavenly Troupe" before the open beta, which checked the quality of the game's content and relied on the strong national style aesthetics to impress tens of millions of young people.
Such a game that attaches importance to tradition will naturally not slack off in the face of its first Spring Festival holiday. As a result, the game development team turned over the classic ancient books describing the customs of the Song Dynasty, and invited Yang Liping, Phoenix Legend and a group of intangible cultural heritage masters to form the "National Wind Troupe" in the Year of the Dragon, deeply participated in the development of the game, and made the most detailed and immersive New Year celebration in history.
In this sincere "Cyber Temple Fair", players can deeply experience and participate in various folk activities and traditional customs, lion dances, dragon dance performances, and traditional temple fairs during the New Year of the Great Song Dynasty thousands of years ago. These Spring Festival activities covering "clothing, food, transportation, play, and fun" are all personally participated and guided by the intangible cultural heritage masters, and each activity is full of strong New Year's flavor.
For example, experience the joy of beating spring cattle on the street, and sigh the romance of hitting iron flowers;
Observe the "Lion Dance" performance by Ye Zhongming, the inheritor of China's intangible cultural lion dance, and enjoy the "Dragon Dance" drama under the guidance of Yang Liping, the "God of Dance";
Stroll through the downtown of lanterns provided by Lu Min, the "intangible inheritor of Qinhuai lanterns", with creative modeling and color matching;
Listen to the Xintianyou folk song of Wang Xiangrong, the "inheritor of national intangible cultural heritage folk songs in northern Shaanxi";
Learn the art of paper-cutting ...... with Zhou Shuying, the "inheritor of national intangible cultural heritage paper-cutting skills".
In addition to these things that can be seen and played, even the goods sold at the "Cyber Temple Fair" are full of the blessings of traditional culture and the surprises of the New Year.
The R&D team of the mobile game "Against the Cold" joined hands with Mr. Ye Zhongming, the master of the National Wind Heavenly Troupe, to jointly produce a set of interesting New Year with a strong New Year's flavor***, which integrates the elements of lion dance, firecrackers, lanterns, and auspicious colors, which is full of auspiciousness and festivity.
And this unique set of *** prices for only 1 yuan! It was clear that he was losing money and making money, so as soon as the event was announced, it received strong support from players.
The reason why "intangible cultural heritage" is called "intangible cultural heritage" means that it has slowly disappeared in today's society. The mobile game "Against the Cold" has given tens of millions of young people the opportunity to get close to the thousand-year-old intangible cultural heritage through the "Cyber Temple Fair", and this may have an opportunity to re-grow the thousand-year-old folk customs and traditional culture that are about to disappear in a new environment and in a new way.
What do you think of such a "cyber temple fair"?