More and more practitioners are discovering that custom home furnishings appear to be manufacturing on the surface, but they are actually service industries. The field of home consumption is ushering in a service revolution, which has changed the traditional way consumers perceive products, from attaching importance to "product function" to emphasizing "service experience". Behind the product is a complete, large and refined service system, which is not only limited to the quality and function of the product itself, but also includes the comprehensive expectations of consumers for the service experience from pre-sale, in-sale to after-sale. Therefore, service is no longer just an added value, but a core element of today's brand competition.
In order to give back to consumers, Marg's ninth season of "Rejuvenate with Heart" annual VIP customer gratitude service activity was grandly launched on January 6. Adhering to the concept of "selling non-terminating service before the service begins", the professional installation service team of Marg dealers across the country has entered thousands of households, and completed a number of services such as "cabinet cleaning, detail adjustment, hinge lubrication, hardware renewal" with a dedicated attitude and professional technology, helping customers complete the New Year's ritual of removing the old and welcoming the new, and escorting the high-quality life of customers. By going deep into the lives of customers, understanding customer needs, and solving customer problems, Marg and customers have established a new emotional resonance on the basis of common experience and common growth.
Meet the needs of users: Landing "rejuvenate with heart".
In today's busy pace of life, many people often neglect the daily maintenance of furniture, in this context, Marg provides our customers with intimate and worry-free furniture maintenance services through the annual "Renew with Heart" large-scale thanksgiving action.
The "heart renewal" service is far more than surface cleaning and repair, it also covers five major renovation services, such as house diagnosis, cabinet dust removal, hardware maintenance, functional parts commissioning, and cabinet maintenance. Marg installation service personnel will bring professional equipment to the door cleaning, deep cleaning and perfect maintenance, this all-round care is not only the maintenance of products, but also the sincere concern for the customer's life.
In addition, in addition to providing comprehensive furniture maintenance services this year, Marg also deeply understands the different needs of customers, launches a variety of old renovation benefits**, and actively explores new business tracks in the context of stock.
By offering a choice of different styles, functions and materials, Marg offers its customers more individual home solutions. This differentiated service strategy not only satisfies the aesthetic and practical needs of different customers, but also highlights Marg's keen insight into the trends of the times. Through a positive feedback loop, Marg has set a benchmark in the home furnishing industry.
Creating Emotional Value: Connecting the Last Mile
Home is not just a functional space, it is a place of healing. In the home furnishing industry, emotional value is profoundly changing consumer expectations for products and services.
In the past, brand perception focused primarily on "functional gratification", but with the fierce competition in the market, Marg realized that "emotional gratification" was crucial to brand building. Thus, Marg shifted from "selling the product" to "creating emotional connections". In consumer perception, products are no longer the core reason for consumption. On the contrary, they pay more attention to the pleasure that can be brought by the use of the product, and the sense of experience has become the focus of their attention.
In the "last mile" of home service, Marg attaches great importance to after-sales service as a continuation of service accompaniment. This not only goes beyond the traditional sense of problem solving, but also is committed to providing customers with a warm one-stop service companion experience, creating a deep and emotional service experience.
Brand perception shifts: service plays a key role
At present, it is the era of consumer sovereignty, and brand recognition has become the commanding heights of enterprise competition. Brand marketing is no longer just about promotion, but a process that guides consumers to deepen brand awareness. In the context of such evolution, after-sales service is no longer just a problem solving, but also an extension of the brand image, which directly shapes consumers' overall perception of the brand.
Marg has always adhered to the concept of "selling non-terminating service before starting", insisting on providing every Marg user with a one-stop service experience before, during and after sales, which is rooted in the needs of users The service concept is exactly in line with the current consumers' expectations for a full range of services.
Digging deep into consumers' demand for quality life and constantly seeking new breakthroughs is the strong driving force for Marg to swim against the current in the market. In 2024, Marg will also take quality delivery as the end point, deepen the quality delivery system of Marg, continuously improve the delivery service capabilities of the company and dealer partners, and achieve quality delivery and one-stop completion, so that consumers can truly worry, rest assured and comfortable!