Learn how to do a good job in advertising and marketing for Hong Kong and Taiwan e-commerce independent station COD.
Advertising marketing is to let specific people see specific content in a specific place through payment, so as to achieve the purpose of brand promotion.
Traditional advertising channels include newspaper advertisements, television advertisements, leaflets, advertising billboards, etc., although such advertisements can be a large number of ***, but there is no way to lock the precise target; Digital advertising, on the other hand, is mostly delivered on platforms such as social media and search engines, and according to the different habits of each user, the most relevant advertisements can be delivered more accurately than traditional advertisements.
常見的數位廣告投管道,包含 Google 廣告、Facebook 廣告、應用程式廣告等。
Google Advertising includes a variety of different advertising types, such as search advertisements, multimedia media advertisements, video advertisements, etc.
搜尋廣告採用被動式推送方式,只有當使用者搜尋相關字詞時才會看到,適合能提供相對應產品或服務的商家。
Multimedia advertisements can be presented on various types of platforms through interactive material combinations, and can be used in a variety of "remarketing methods."
The video advertisement will be broadcast on YouTube, which has a very good effect and is suitable for brands that want to quickly promote popularity.
Whether it's Google Play for Android or the App Store for iOS, you can push apps with ads through ads, and key word ads have a little bit like that, you can use the app to search for related words when you want to show a certain app ,,
Facebook ads will be placed in the post animation, actively push content that users may be interested in, Facebook's push mechanism will allow users to be passive in the process of reading community posts, and if they are interested in the content of the recommendation, they can also further view the details, which are suitable for promotional activities, product promotion, or brand promotion**.
The contents of advertising marketing can be roughly divided into individual parts.
依據不同的廣告目標,會選擇使用不同的廣告工具。
Take Google advertising as an example, if the goal is to increase brand awareness, you can choose video ads and place advertising content and brand on the YouTube platform with 2 billion monthly active users;
If the goal is to increase official network traffic, you can set up key advertisements to give consumers priority to the contents of the customer website when searching for relevant words, and increase the chance of clicking on the website.
Select the appropriate audience range based on the product or service content, and set the relevant parameters in the advertising backend.
For example, if you want to advertise a "vintage book market held in Taipei" on the Facebook platform today, the potential audience may be people who live in Taipei and are interested in vintage books.
We can set the advertising location in Taipei on Facebook's advertising backend, and choose to put people who are interested in vintage books, vintage clothes, and nostalgia.
Track whether the advertisement is being delivered normally on a daily basis, and adjust the relevant settings or suspend the advertisement in response to the poor performance of the advertisement.
Regular production results are provided to customers and a complete closing report is produced after the end of the entire advertising activity.
A good advertising company will do a comprehensive plan for your brand, targeting different products, services or activities, and plan different advertising strategies.
When choosing an advertising company to work with, you may wish to observe the following points.
Advertising marketing companies and brands should be a win-win partnership.
Advertising marketing companies earn a fee for advertising services, while brands are driven by the excellent results of advertising.
If we don't identify the demand at the beginning, and just blindly invest in all kinds of advertisements, we will naturally not achieve good results and will not be able to establish a long-term cooperative relationship.
Advertising marketing companies must be familiar with various advertising tools in order to formulate appropriate advertising strategies based on demand, and budget is also an important factor to consider when formulating strategies.
If the budget is sufficient, it can be placed on multiple platforms to maximize benefits; 若預算有限,則必須選擇最關鍵的平台進行投,以求效能最佳化。
A good advertising marketing company should regularly produce a report to the brand.
In the report, it is necessary to clearly present the current budget expenditure, whether the results are consistent with the expectations, and whether there are suggestions to change the delivery strategy, so that the brand can grasp the advertising effectiveness of the current stage.
If you want to become an advertising marketing person, but you don't have relevant experience, we recommend that you start from a marketing course on the Internet.
A good advertising marketing course should teach you how to clarify the advertising objectives, define the audience, set the advertising conditions, and monitor the effectiveness.
What is the purpose of this advertisement? What is the effectiveness of expected attainment?
不同的廣告目標會有不同的關鍵績效指標(KPI),這也會和後面監控效果有關。
Who is this advertising product for? What are their interests? What is the age of the group?
Only after there is a clear circle of audiences can the most crucial audience be selected in the prescribed segments of the advertisement.
How to choose different advertising formats according to different advertising objectives, as well as according to the defined audience profile, choose the appropriate interests, age, region, etc.
在廣告投的期間,定期檢視廣告告現並進行調整。
This part is really about experience, and experienced pitchers will know that those ads are performing poorly and will be able to suspend ads or adjust budget allocations in a timely manner.