Although Kukai and Skyworth TV are both brands of Skyworth,But careful netizens will find that Kukai TV** is cheaper than Skyworth TV。 Since it is the same product, why is there such a gap between **? In fact, there are several main reasons.
First of all,Kukai TV pays more attention to cost performance in positioning,To meet the sensitive needs of consumers。 In order to reduce costs,Cool open TV in material selection、Production process、Optimization of quality control, etc.,So as to achieve a lower **。
secondly,Kukai TV is more low-key than Skyworth TV in brand promotion,Reduce a lot of advertising expenses。 Compared with the high popularity of Skyworth TV,The brand influence of Kukai TV is small,Therefore, there is no need to pay expensive advertising costs to enhance the brand image。
Third,Kukai TV has adopted a more flexible strategy in sales channels。 Through the first channel and some offline channel sales, the intermediate links and logistics costs are reduced, so as to achieve lower **. Skyworth TV, on the other hand, covers a wider range of sales channels, and needs to pay more channel fees and logistics costs.
in addition,Kukai TV and Skyworth TV are also different in terms of product positioning、Target users and market strategies。 Kukai TV pays more attention to online sales and young user groups,While Skyworth TV pays more attention to omni-channel sales and wider market coverage。 Therefore,In terms of product configuration、Quality and function,Kukai TV and Skyworth TV are also different,This has led to the difference in **。
How to choose cool open TV and Skyworth TV,If the budget is sufficient,It is recommended to start Skyworth TV directly。 For friends who don't have much budget,You can choose Kukai TV。 According to the sales data of TVs on the New Year's Day in January 2024, these cost-effective TVs are screened out:
The ** shown below is inaccurate, click in to view the real activity price).
The first:SKYWORTH TV55A4D Pro
Features: 55-inch hardware high-partition independent light control, 800nits peak brightness, 3+64G large space, 4K ultra-thin eye protection, %sRGB high color gamut, full-channel 120Hz high brush.
The second:SKYWORTH TV65A23S
Features: 65-inch TV QLED quantum dot 4K full screen 120Hz high brush, 3+32G large space, Bluetooth 50. Dual-band WiFi voice control.
The third:Cool open TVS3D series。
Features: 65-inch triple eye protection 2+32GB large memory 4K full screen projection intelligent voice
To sum up,The reasons why Kukai TV is cheaper than Skyworth TV mainly include brand positioning、Production costs、Sales channels and product configuration and other factors。 These factors work together,Cool open TV can provide more cost-effective products with lower **,Meet the sensitive needs of consumers。 If you pay attention to quality and technological innovation, you can choose Skyworth TV; If you pay more attention to the intelligent experience of the Internet and the people**,You can choose Kukai TV。 Digital Chinese New Year Challenge