According to CMI data, the global children's bicycle market size in 2022 will be 182$200 million, and this figure is expected to grow to $24 billion by 2030, with a compound annual growth rate of 3About 5%. The prospects for children's bikes are considerable
Whilebobbin bicyclesIt is a brand that has successfully developed in this field.
Product analysis
bobbin bicycles
Bobbin Bicycles brand independent station mainly provides children's bicycles, and the bicycles have a reasonable frame design and cushion selection, equipped with a high-quality brake system and a stable frame structure to ensure that school-age children can enjoy itA pleasant ride and a safe ride
Web design
bobbin bicycles
The web design of Bobbin Bicycles is also in line with hisProduct tonality
Independent stationFull of designThe product is rich in color and optional, and there are many types around the product, which can firmly lock the target user.
The whole page is mainly pink, with a lot of stickers, colorful color blocks and other elements added to make the overall page look childlike.
Look at the data
bobbin bicycles
The average monthly traffic of Bobbin Bicycles independent station can be maintained at about 75K, tooIt's impressiveTarget.
And his traffic development is a growing trend, and the natural traffic is increasing year by yearVery robustOne step at a time.
The non-brand traffic of Bobbin Bicycles independent station accounts for 994%, it is conceivable that the category of children's bicycles is very concerned by everyone, and its keywords can bring huge traffic to an independent station.
Social media array
bobbin bicycles
The social content of Bobbin Bicycles independent station is mainly based on product promotion, showing the practicality of its bicycles in different scenariosThe picture is very childlike, in line with its independent station tonality.
You can learn from it
bobbin bicycles
· Retro style ·
Bobbin Bicycles focuses on:Stylish, vintage styleof the bike. Inspired by London in the 60s, his designs combine a modern aesthetic with vintage elements that make every bike exudeUnique charm
This design style attracts a lot of pairsFashionable and aesthetic consumers
· Classic Elements ·
The brand not only focuses on exterior design, but also incorporates classic elements of legendary illustrator Dick BrunerMiffy Rabbit, adding a touch of childlike fun and fun to the bike.
Let the brand of Bobbin Bicycles from many brandsStand out from the crowd
· Make yourself the center of attention
Bobbin Bicycles has a section called "Bobbin Bicycles, H**e, Everyone Talking....On top of this plate there iselle、vogue、women’s health...Whether it is in the fashion industry or in the health field, he can be "judged" by authoritative magazinesto illustrate his popularity
Open a single section to show hisInfluenceMake the independent station more convincing.
Although the market capacity of children's bicycles is much lower than that of ** bicycles, its competition is relatively speaking, and in recent years, the attention to children's health has increased, and bicycles are an excellent tool for outdoor sportsThe market potential is enormous
2024 will enter this track, and the success rate is extremely high!