The holidays are going by so fast, and in a few days we will start moving bricks again. According to the practice of previous years, I still visited several hot projects in ShenzhenI went to feel the Spring Festival trading season in the first month after the new deal
This year, the Shenzhen property market has been a lot of good, and the purchase restrictions of the Shenzhen property market have been relaxed before the Spring Festival. These are all good things for the Shenzhen property marketThe current data is that the data of second-hand houses for sale has decreased significantly
On the whole, Shenzhen landlords seem to have expectations for the property market, but judging from the first-hand housing transaction data, the number is still very largeIt seems unlikely that you want a second-hand home to take off
Looking back on 2023, real estate companies are shouting for help in various ways, real estate people are saving the field in various ways, and new policies are coming out in various ways, let us wait and see whether there will be any improvement in 2024.
Although the industry has been relatively weak,However, there are also a few companies that have withstood the pressure and are still moving forward bravely, and the battle is still hotWe must still face the reality, move forward bravely, and keep moving forward.
China Resources Land: Representative of the breakthrough of urban operations
As one of the leading central enterprises,CR Land was born with an aristocratic aura。Backed by the comprehensive strength of large red central enterprises, it is a representative of steady progress in the early days of the real estate sector, and it has developed by leaps and bounds in recent years.
Before the holiday in 2024, China Resources Land took the lead in carrying out major organizational changes, and it seems that it is playing a big game of chess to meet the more severe test in 2024I have to say that nowadays, central enterprises are becoming more and more market-oriented, and their combat effectiveness should not be underestimated.
In the early era of high turnover, China Resources has always been a little low-key in the camp of central enterprises, except for the China Resources Vientiane Department to occupy the C position of real estateIn other aspects, many friends still have a superficial impression of CR Land
From the perspective of product operation, whether it is the commercial product line of the Vientiane system or the early residential product line "Xingfuli", China Resources has relatively distinctive characteristics:In line with modern aesthetics, the underlying logic of Hong Kong capital
This set of commercial and residential two-wheel drive core strategy is actually the super chassis of China Resources Land today: urban operation strategyDifferent from the commercial and residential development strategies of other real estate companies, CR Land is better at building cities
CR Land in urban renewal,In fact, the two aspects of public construction and escrow have been deeply cultivated for several years, and the foundation in this area is already the head of the industryCoupled with the high-end upgrade of residential products in recent years, today's China Resources Land has been reborn.
Therefore,In other real estate companies, they are still shouting business upgradesDuring the slogan period of business transformation, CR Land has long been able to navigate the two paths of continuous development and operation, the full explosion of business is confident.
What did CR Land do right? It is to deepen urban operations and improve product solutions.
China Merchants Shekou: Layout high-energy cities and dare to use young people.
China Merchants Shekou is also a leader among the leading central enterprises, and China Resources Land has dominated the Shenzhen market for many years, and the two have many similar development trajectoriesHowever, China Merchants Shekou also has its own unique skills
As the flagship real estate platform of China Merchants Group for more than 100 years, China Merchants Shekou has always been flowing with the blood of ShenzhenThe development and construction of the entire Shekou has made great contributions to China Merchants Shekou, and its leading position is undoubted.
China Merchants Shekou has changed a lot in recent years, and the impression to the outside world has also started from dominating Shanghai. The overall strategy of China Merchants Shekou is to pay close attention to first-tier cities and deepen the cultivation of high-energy citiesand continue to lead the market.
Nowadays, China Merchants Shekou has achieved good results in the four super city agglomerations of Beijing, Shanghai, Shenzhen and Hangzhou, especially in the Beijing and Shanghai markets, which can be said to be a combination of the return of the king and the domineering.
As with CR Land, it was almost the same dayChina Merchants Shekou ushered in the largest organizational structure adjustment, directly reducing two regional companies, ushering in a historic moment for China Merchants ShekouIn 2024, the business of China Merchants Shekou will be more focused.
Since 2019, China Merchants Shekou has also improved in terms of business operations, especially the emergence of the Sea World Complex IP, perhaps central enterprises essentially have the bottom layer of urban operation.
In recent years, China Merchants Shekou has achieved obvious results in the promotion of internal executivesEspecially in the past few years after young people have taken office, both their action and performance have been significantly improved, China Merchants Shekou is also throwing off the burden and letting go of the fight.
What did China Merchants Shekou do right? Seize the big city to gain a foothold, and grasp both operation and development
Huafa shares: concentrated firepower to dig people, products take off
The most prominent state-owned enterprise in 2023, I want to say Huafa shares, no one should question it. Huafa is one of the fastest improving state-owned enterprises in the past three years.
Whether it is the explosion of performance or the poaching strategy,They are all quite interesting and full of gold, and they can be described as exemplary real estate companies that have overtaken performance through talents
It has always been said that the change of a real estate company must be strategically oriented, but the implementation of the strategy must be people-orientedTherefore, using the right person and finding the right person is the core of all problems
You can savor the several strategic layout adjustments of Huafa in recent years, which can be described as just the right talent layoutIn other words, it is about choosing the right person at the right timeand got it done.
Whether it is the early stage in 2019, the strong layout of the East China market,Introduce the comprehensive coverage of the former Tahoe East China Regional General Manager Liu to the later Tsinghua Gangare all real cases of talent orientation.
Now Huafa shares with three regional companies to advance into the 100 billion army, does not seem to take the old road of many predecessors in the early floweringInstead, it has deeply cultivated ten super high-quality cities, and made the highest performance growth rate with the fewest cities.
This strategy has allowed Huafa to lead many real estate companies by several positions, coupled with the comprehensive talent upgrade in South China and Zhuhai in recent years, it seems that Huafa has also tasted the sweetness.
In Huafa, we also saw a lot of shadows of private enterprises with clear early strategiesAlthough it is a state-owned enterprise, the strategy formulation and implementation are very responsive, each key node makes Huafa quickly out of the circle.
In 2024, HUAFA will carry out a comprehensive and systematic system upgrade around products, which may be a major change in the future of HUAFA shares, and market-oriented competition is also the only way for state-owned enterprises and central enterprises.
What did Huafa do right? Talent is the life of the enterprise, overtaking in corners.
Longfor Group: Solid system and dare to work hard
In fact, throughout the development cycle of the real estate industry, there has never been a real estate company like LongforWhether in the early days or in the present day of this market situation, its employer characterThe brand is still standing at the most advanced in the industry
From the early days of Vanke, Greentown helmsman's evaluation of Longfor:"A terrible adversary".More than ten years have passed, and now Longfor has really become the most terrible opponent in the industry, and Longfor still has absolute comprehensive strength.
The best thing about Longfor is not its performance growth, nor its widely praised product operationsIts real bottom strength is its multi-year system construction, and its digital system building that has invested heavily over the years
If you want to say which real estate company likes to spend money in vain, there must be LongforIn the early days, the large-scale layout of commercial real estate was also incomprehensible to many peers, and the money spent in exchange for the confidence of today's Tianjie to dominate commercial real estate.
The digitalization of many real estate companies is still the most enlightening timeLongfor has begun to spend a lot of money on digital construction, and the annual R&D expenses are staggeringThis investment looks a bit silly, but it is actually the absolute strategic orientation of a real estate company.
Because of the insistence on the construction of Longfor's system, there is still Longfor in the almost invisible private enterprises in the real estate rivers and lakesLongfor Real Estate is the last façade of private real estate enterprises.
In the past few years, "learning from Longfor's good example" is no longer the exclusive voice of private enterprisesNowadays, whether it is a state-owned enterprise or a central enterprise, many core executives have the shadow of LongforThis is difficult for any other real estate company to achieve.
What did Longfor do right? Do a solid job in the system and rely on precipitation to pass through the cycle
Wanhua Investment: Product-oriented customer circle
Chengdu Wanhua has been in a state of contrarian growth in recent years, not only laid out in Chengdu for many years, but also the products in Chongqing have also detonated the industry, as a regional real estate company, almost through the cycle.
In the entire Chengdu market,CurrentThe overall rhythm has become a pure improvement market, with a good location and strong product creation capabilitiesTherefore, Chengdu Wanhua is directly standing in the top circle of Chengdu.
Chengdu Wanhua Investment and Hangzhou Binjiang have the same corporate core, which is to create a circle through the ultimate products, deeply serve the urban improvement customer group, and do not hesitate to innovate and research and development, so as to wait for the advent of the era of improvement.
Its project in Chengdu has become the ceiling of Chengdu's luxury houses, and in recent years, it has attracted major leading giants to visit and studyIts essence is to understand the local market and realize the rapid exit of enterprises through the dividend of product and service upgrades
In the era of high turnover, such real estate companies are almost transparent in the market, and it is easy to be ignored by peers, because the rules of the game at that time were "fast".Nowadays, the market needs good products and good services, so those small and medium-sized real estate companies whose product strength was ignored in the early days began to break out
Chengdu and Hangzhou, as new first-tier cities, have good development prospects and industrial precipitation. Therefore, there are still great market expectations for real estate companies that can create the ultimate products in these two cities.
withIt is said that Wanhua, Binjiang and other real estate companies have won the city by gambling, but it is better to enjoy the dividends after lonelinessIn the future, whether it is national or regional, the ability to build products is still the most fundamental of everything.
What did Chengdu Wanhua do right? Make products with heart and service with heart
The curtain of the industry in 2024 has officially openedWhat changes will there be in the major real estate companies this year, we are also ready to answer your questions, and we will talk about it here todayIf you have anything to say, please leave a message to discuss.
February** Dynamic Incentive Program