Data for the fourth quarter of 2023 shows that Huawei's mobile phone sales have returned to third place in the domestic market, with a year-on-year increase of an astonishing 793%。In comparison, Xiaomi ranks second in terms of sales, only slightly behind Apple. This has sparked speculation that Xiaomi may overtake its competitors in 2024 and become the champion of the domestic mobile phone market, fulfilling Lei Jun's original grand promise.
However, I think it will be difficult for Xiaomi to become the number one in the Chinese market in 2024, because this title should have already been set by Huawei. Why? First of all, Huawei's strength in Kirin chips and 5G technology will be a big advantage, which will inevitably allow it to regain its leading position in the market.
According to 2023 data, the total sales volume of the mobile smartphone market in China is 27.1 billion units, Apple ranks first, with a market share of 173%, which is about 47 million units sold. This means that in order to win the championship in the Chinese market, sales only need to reach about 50 million units.
According to **, Huawei plans to achieve sales of about 70 million units in 2024, and more than 90% of Huawei's current sales come from the domestic market, which means that more than 60 million mobile phones are sold in the domestic market, which is enough for it to win the first place.
In addition, Huawei's current best-selling phone is the Mate60 series, which is said to have sold more than 10 million units, and over the course of the cycle, sales are expected to exceed 30 million units. In 2024, with the launch of new models such as the Mate70 and P70, as well as the return of Kirin chips, it will not be a problem to sell 20 million units per model.
All things considered, Huawei's sales in the domestic market can easily exceed 60 million units, which is not a big problem for it. It is worth mentioning that Huawei once occupied 40% of the domestic market and achieved sales of hundreds of millions of units.
Xiaomi has vowed to surpass Apple and Samsung in 2024 to become the world's No. 1, but with the return of Huawei phones, Xiaomi is likely to lose this opportunity in 2024. Of course, the future market competition is full of uncertainties, and it remains to be seen who will ultimately occupy the leading position in the market.