The Volkswagen brand's blockbuster model in domestic and overseas markets, known as the "most beautiful model" Arteon (known as CC in China), recently broadcast the news of discontinuation. The news was confirmed by the global car **motor1 in a communication with the Volkswagen Group, saying that the model has ceased production at the Volkswagen manufacturing plant in EDMEN, Germany. Why did such a hot model make the decision to discontinue? For our domestic car owners, will this news have a ripple effect, and even affect the market performance of FAW-Volkswagen?
In the official news, it does not seem to contain clear information about whether the Volkswagen CC will be affected. However, it can be seen that Volkswagen's unique layout in the Chinese market is becoming increasingly alienated from domestic production and sales, which seems to be paving the way for future strategies. Many automotive products will be more focused on the Chinese market, which means we will see more and more unique models appear. From this point of view, it seems that there is no need for Volkswagen CC owners to worry too much.
Looking at sales alone, Volkswagen Arteon's performance overseas was indeed disappointing. Even though the positioning is vague, the product homogeneity is serious, and it is substitutable with other models, coupled with the price problem, Arteon's survival is indeed facing difficulties. Since its introduction to the domestic market in 2010, the Volkswagen CC has positioned itself more clearly than the Arteon, and although its competitiveness has declined, it is still being sold in the domestic market. Therefore, the suspension of production of arteon overseas may not have a material impact on the domestic market.
From a design point of view, the Volkswagen arteon, especially the new generation version, has a design concept that fits the aesthetics of young people, with a flamboyant shape and a more radical look. However, this design concept also limited its audience, allowing business customers to choose other, more established collections, such as the Passat. In terms of interior design, compared to other new members, this car looks a bit old-fashioned, which is one of the reasons why consumers cannot accept it. In addition, ** is higher than the Passat, Magotan and other series with the same configuration, and it is reasonable that the sales are not dazzling.
However, although the discontinuation of the overseas version may affect orders for the CC in China initially, in the long run, the CC is more likely to become an exclusive model for the Chinese market. Global models may be just a marketing strategy, but the new expectations and considerations for product quality are more worthy of our attention. If you look at it from another angle, the exclusive version also has its advantages, considering the success of the SAIC Volkswagen Passat, such a design is completely tailored to the Chinese market, and there may be an unexpected increase in sales. Of course, this is just our **, and the real reaction of the market remains to be seen.
Among them, with many questions, maybe you have your own opinion on the discontinuation of Volkswagen Arteon. Let's find our own way of driving in the midst of the great changes in the automotive market.